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Tim Leberecht: The Future of Business is Romantic

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Tim Leberecht believes that a century after the industrial age we are facing another great disenchantment, this time propelled by the connected age with its growing datafication, constant digital overwhelm, and radical transparency. Business is divorced from the full expression of our humanity, he argues, and for many of us something is missing, something both essential and immeasurable that lets us see the world with fresh eyes every day: romance. In response to the “quantification of everything,” Leberecht suggests a new romantic movement in business and tech. Through select workplace and customer experiences, he illustrates the value of choosing intimacy over transparency, mystery over clarity, devotion over data, desire over satisfaction, and vulnerability over consistency. “The moments we lose control are the moments we fall in love,” he says, stressing that romance might be the only remaining differential in a world of maximizers and optimizers.


*talk at NEXT15*

Publié dans : Business

Tim Leberecht: The Future of Business is Romantic

  1. The Future Of Business Is Romantic Tim Leberecht, NEXT 15, September 24, 2015 @timleberecht
  2. “To romanticize the world is to make us aware of its magic, mystery, and wonder; it is to educate the senses to see the ordinary as extraordinary, the familiar as strange, the mundane as sacred, the finite as infinite.” Novalis
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  7. Subjectivity Suffering Mystery Emotion Transcendence Ephemerality Inconsistency SerendipityAmbiguity Unpredictability
  8. Subjectivity Suffering Mystery Emotion Transcendence Ephemerality Inconsistency SerendipityAmbiguity Unpredictability Focus Features
  9. 1. Find the Big in the Small 2. Keep the Mystique 3. Suffer (a Little) Rules of Enchantment
  10. 1. Find the Big in the Small “The opposite of loneliness is not togetherness, it's intimacy.” Richard Bach
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  14. “A smile is a door half-open and half-closed.” Jennifer Egan 2. Keep the Mystique
  15. Surprise Industries
  16. Dezeen L.A. Weeekly
  17. 3. Suffer (a Little) “But I don’t want comfort. I want God, I want poetry, I want real danger, I want freedom, I want goodness. I want sin.” Aldous Huxley, Brave New World
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  20. Huffington Post
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  22. 1. Find the Big in the Small 2. Keep the Mystique 3. Suffer (a Little) Rules of Enchantment
  23. Ephemerality over permanence Uniqueness over scale Ambiguity over clarity Serendipity over predictability Generosity over efficiency Inconsistency over reliability Emotion over reason Danger over data Subjectivity over objective truth Un-Quantified Self over Quantified Self
  24. Traditional Smart Romantic Planning Acting Wandering Conversion Connection Reconnection Process Dashboard Principles Control Monitoring Letting go Consistency Variety Serendipity Big Idea Big Data Big Intuition Rapid response Real-time Pre-emptive Segmenting Behavioral targeting Distributed presence Message Conversation (Occasional) silence Visibility Transparency Mystery Risk Calculated risk Vulnerability Benefit Value Values Attraction Liking Passion Convenience User-friendliness Frustration Efficiency Excellence Significance
  25. Humanize business Feel more Feel good Do good
  26. “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou Maya Angelou
  27. Soft factors Hard facts © he2be
  28. Soft factors Hard facts © he2be
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  31. “To begin, begin.” William Wordsworth
  32. @timleberecht tim@thebusinessromantic.com www.timleberecht.com Thank you!

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