Tim Leberecht: The Future of Business is Romantic
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The document discusses the idea that the future of business is romantic. It provides three "Rules of Enchantment" for making business more romantic: 1) Find the big in the small by seeing ordinary things as extraordinary, 2) Keep the mystique by maintaining ambiguity and unpredictability, and 3) Suffer a little by embracing frustration, danger and vulnerability. The document argues that business should prioritize qualities like emotion, serendipity and ephemerality over predictability, efficiency and reliability in order to humanize business and make people feel more.
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Tim Leberecht: The Future of Business is Romantic
- 1. The Future Of Business Is Romantic Tim Leberecht, NEXT 15, September 24, 2015 @timleberecht
- 3. “To romanticize the world is to make us aware of its magic, mystery, and wonder; it is to educate the senses to see the ordinary as extraordinary, the familiar as strange, the mundane as sacred, the finite as infinite.” Novalis
- 4. 4
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- 17. 1. Find the Big in the Small 2. Keep the Mystique 3. Suffer (a Little) Rules of Enchantment
- 18. 1. Find the Big in the Small “The opposite of loneliness is not togetherness, it's intimacy.” Richard Bach
- 19. 19
- 20. 20
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- 32. “A smile is a door half-open and half-closed.” Jennifer Egan 2. Keep the Mystique
- 43. 3. Suffer (a Little) “But I don’t want comfort. I want God, I want poetry, I want real danger, I want freedom, I want goodness. I want sin.” Aldous Huxley, Brave New World
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- 50. Huffington Post
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- 54. 1. Find the Big in the Small 2. Keep the Mystique 3. Suffer (a Little) Rules of Enchantment
- 55. Ephemerality over permanence Uniqueness over scale Ambiguity over clarity Serendipity over predictability Generosity over efficiency Inconsistency over reliability Emotion over reason Danger over data Subjectivity over objective truth Un-Quantified Self over Quantified Self
- 56. Traditional Smart Romantic Planning Acting Wandering Conversion Connection Reconnection Process Dashboard Principles Control Monitoring Letting go Consistency Variety Serendipity Big Idea Big Data Big Intuition Rapid response Real-time Pre-emptive Segmenting Behavioral targeting Distributed presence Message Conversation (Occasional) silence Visibility Transparency Mystery Risk Calculated risk Vulnerability Benefit Value Values Attraction Liking Passion Convenience User-friendliness Frustration Efficiency Excellence Significance
- 57. Humanize business Feel more Feel good Do good
- 58. “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou Maya Angelou
- 59. Soft factors Hard facts © he2be
- 60. Soft factors Hard facts © he2be
- 61. 61
- 62. 62
- 65. “To begin, begin.” William Wordsworth
Notes de l'éditeur
- At first glance, this seems counterintuitive. In our age, comfort is king. Software has made us softer. Instant gratification and total convenience have become the default modes of interaction. And soon Amazon (or Uber) drones will instantly deliver all that we desire to our doorstep.
- At first glance, this seems counterintuitive. In our age, comfort is king. Software has made us softer. Instant gratification and total convenience have become the default modes of interaction. And soon Amazon (or Uber) drones will instantly deliver all that we desire to our doorstep.
- In fact, there’s even one to track and optimize our performance in bed.
- We even outsource our personal, most intimate relationships: from flirting to dating to mating to fertility to break-up to divorce: there’s an app for it.
- And now there’s even an app and web service called Invisible Boyfriend, For 24,99 per month you can finally have a boyfriend your friends can believe in, as the tagline goes, albeit, it’s fake one who sends fake love letters, fake text messages, and even makes fake phone calls.
- And soon we will fall in love with our operating systems. “The great question isn’t whether machines can think, but whether human beings can still feel.” Manohla Dargis pointed out in a New York Times review of the movie Her. Everything is outsourced and automated, familiar and convenient. Where do we find those unexpected and profound experiences that punctuate our lives? Where is the unknown, where are the strangers? Where is the magic? We are at risk of engineering the romance out of our lives: the ultimate differential in a world of maximizers and optimizers.
- And soon we will fall in love with our operating systems. “The great question isn’t whether machines can think, but whether human beings can still feel.” Manohla Dargis pointed out in a New York Times review of the movie Her. Everything is outsourced and automated, familiar and convenient. Where do we find those unexpected and profound experiences that punctuate our lives? Where is the unknown, where are the strangers? Where is the magic? We are at risk of engineering the romance out of our lives: the ultimate differential in a world of maximizers and optimizers.
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- The Death over Dinner series (no one dies, but all guests converse about the dignity of a good death),
- the Death over Dinner series (no one dies, but all guests converse about the dignity of a good death),
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- .
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- Or Forgotify, a web service that lets you discover all the tunes that have never been played on music-streaming service Spotify. It’s using the algorithms to turn against an algorithmic world. It provides a platform for the strange and quirky, for the intimacy and thje romance that awaits us at the end of the logn tail.
- Or Forgotify, a web service that lets you discover all the tunes that have never been played on music-streaming service Spotify. It’s using the algorithms to turn against an algorithmic world. It provides a platform for the strange and quirky, for the intimacy and thje romance that awaits us at the end of the logn tail.
- The second romantic principle I’d like to illustrate is to “keep the mystique.” In a time when data is abundant and knowledge the norm, mystery attracts more attention than anything else. When everything is standardized, predictable, and consistent, unpredictability, surprise, and secrecy make an experience meaningful again. When everything is open, nothing is open. What do we choose to close?
- Secret Cinema shows and performs blockbuster movies in unusual locations. The movie is kept a secret until the very last minute. In this age of transparency knowledge might be power, but not knowing is the more powerful experience. .
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- At first glance, this seems counterintuitive. In our age, comfort is king. Software has made us softer. Instant gratification and total convenience have become the default modes of interaction. And soon Amazon (or Uber) drones will instantly deliver all that we desire to our doorstep.
- Why are we hiking up to the mountain plateaus of the Alps to catch a few seconds of the leading bikers flying by during the Tour de France?
- Why are we hiking up to the mountain plateaus of the Alps to catch a few seconds of the leading bikers flying by during the Tour de France?
- : Why do more than 50,000 people go on an annual pilgrimage to Nevada’s Black Rock Desert for the Burning Man festival, a communal experience of radical self-expression and self-reliance that presents an alternative barter economy in pursuit of a non-materialistic society?
- Evolutionary psychologist Ulrik Lyngs studies the relationship between life challenges and meaning. In his view, we are still wired to compete for survival, but in most modern, civilized societies existential threats have all but disappeared. Because we live in an environment that is significantly safer and more stable than that of our ancestors, we lack the “critical events” that assess our fitness, and give us any sense of achievement, of feeling alive. So instead we go mountain climbing, bungee jumping, sky diving, on triathlons, dangerous countries, or…we go to…
- IKEA, the Swedish furniture retailer has perfected the art of frustrating its customers with severe challenges. If it feels like the store itself is the seventh circle of hell, the misery continues at home with the self-assembly. The ultimate moment of defeat arrives when the newly self-assembled model collapses after hours of labor. Putting together a Billy, Oslo, or Klippan is an exercise in sacrifice, a painful reminder of our own existential incompetence.
- Delayed gratification of frequent flyer programs. Frustration is part of the equation. We collect miles in the hope of eventual gratification, year over year.
- The Box Randy Weiner
- The Box Randy Weiner
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