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Social Media*
(*For Insurance Brokers)
September 23, 2010

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2 How do YOU feel about Social Media?

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Image Credit: Parker Brothers, a subsidiary of Hasbro

4.
Who is This Guy, Anyway?
4 “Experienced” In Online Marketing…

5.
#1
Canadians are highly-active
participants in Social Media.
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#2 = It’s not rocket science.
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7.
Maybe those Nike people were onto something…
Image Credit: Nike
#3
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Traditional Media?

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What Is Social Media?
Conversations
Connections
Community
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…in an online environment.

10.
What Is Social Media?
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11.
Social Media
vs
11 Think telephone, not megaphone.

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Q. Why Social Media?
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Why Social Media?
My answer is…
Your customers are in the
Social Media space now, and
more of them will be there
in the very near future.
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The numbers don’t lie.
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The Numbers
• Almost 8 of 10 Canadians use Social Media at least 1X/month
• This frequency ranks us among most-active SM users globally
• Facebook is most popular social networking site for Canadians
• Canada is actually:
The world's most actively-engaged
country for Social Media activity.
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Source: Forrester Research and comScore

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The Numbers
Ranked in the Top 10 globally, Canada’s July 2010 Facebook membership level also
represents a 55% penetration rate of overall Canadian “online” population:
Ranking Country Facebook Members - July 2009 Facebook Members - July 2010 12-month growth %
1 USA 69,378,980 125,881,220 81.40%
2 UK 18,711,160 26,543,600 41.90%
3 Indonesia 6,496,960 25,912,960 298.90%
4 Turkey 12,382,320 22,552,540 82.10%
5 France 10,781,480 18,942,220 75.70%
6 Italy 10,218,400 16,647,260 62.90%
7 Canada 11,961,020 15,497,900 29.60%
8 Philippines 2,719,560 14,600,300 436.80%
9 Mexico 3,644,400 12,978,440 256.10%
10 Spain 5,773,200 10,610,080 83.80%
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Source: Facebook and www.nickburcher.com

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The Numbers
• As of Spring 2010, now has two million+ Canadian members
• This membership total is nearly double what it was only one year ago
• Canada is one of its fastest-growing LinkedIn markets in the 200
countries where it currently has members
• LinkedIn's 6th office globally; our region has fastest growth along w/
India, Netherlands and Australia
• LinkedIn members typically have a HHI income of $110K+ (US) and
~40 years old, equally split M/F
• Execs from all of Fortune 500 companies are represented via
membership on LinkedIn
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Source: LinkedIn and The Globe & Mail

18.
The Numbers
Along with Facebook and LinkedIn, Canada ranks within Top 10 globally
for Twitter activity as well:
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Source: www. Website-Monitoring.com

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OK…But I Sell Insurance!?
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20.
The Numbers
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Campaign = Traditional media with heavy
Social Media focus
Launched in October 2009.
Expected 20 ideas submitted prior to
launch...actually closer to 200.
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Ended up with 2000+ submissions and 2
million votes
500+ stories in media coverage
Exceeded all planned targets (key metrics)
Doubled fund to $1 million for 2010
Opportunities for Brokers…
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Agree Or Disagree?
• Insurance is a “relationships”
business.
• Social Media is really about
community, conversations and
connections, so:
• …it's about relationships too!
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24.
A Broker Example
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25.
A Broker Example
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26.
A Broker Example
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Another Broker Example:
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Another Broker Example:
*Connections
*Community
*Culture
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Let’s Recap!
1) Social Media reaches Canadians.
2) Rocket Science? NOT as hard as you
might think.
3) Just Do It! can start small & grow
over time.
4) *Risk* if competition is there and
you aren't = Missed Opportunities?
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30.
Want To Talk About Social Media
& YOUR Business?
email: info@visability.ca
twitter: @sionneroberts
twitter: @visability_ca
web: www.visability.ca
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What Are You Waiting For?
Start Connecting!
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