Theories of Mass Communication: Understanding Perspectives

Theories Of Mass Communication Theory
Introduction: When an individual takes a glance at the current status of the media world, there is
generally a quick understanding to the fact that there is a wide range of theories under which mass
communication can be examined. As learned, sometimes these theories complement each
other...other times, they oppose each other. In the textbook, McQuail's Mass Communication
Theory, there are five general theories listed that are effective for the research of mass
communication theory and are "described as: social scientific, cultural, normative, operative and
everyday theory," (McQuail 13). While these are the specific theories that can be viewed, there are
underlying perspectives that are useful for the clarification of an individual's personal stance to mass
communication theory. By looking more closely at my personal stance in regard to mass
communication theory, one should be able to see that I understand social–materialism to be the
current standing of media, however, social–culturalism is a better alternative. Current Stance of
Media: As defined by McQuail, a social–materialistic perspective has been "linked to a critical view
of media ownership and control, that ultimately are held to shape the dominant ideology transmitted
or endorsed by the media," (McQuail 13). An evaluation of the current status of the world is a major
indicator that this is correct. People often frame what they understand of society by the experiences
they have gone through. Clearly then, there
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In our society today, how we interpret our media and how we interact in it is rapidly changing. It
is difficult to place a certain ideal on how our media should be in a culture influenced by many
variables. However, through review of the different theories or perspectives that shape media, I was
able to further gain a position on how the media is and how it ought to be in our
technology–advancing society today. Using McQuail's Mass Communication Theory,
In our mass media society today, trends tend to view media to fall under the category of a
social–materialistic influence. This influence happens when "media ownership and control,
ultimately, are held to shape the dominant ideology transmitted or endorsed by the media
(McQuail,2010, pg. 13)." Media ownership and control has played a key role into what content is
transmitted. I question how much of what content televised is chosen for rating, entertainment, or
financial purposes. One media theory that explains the influence of ownership is the common–sense
theory. The common–sense theory looks to how we receive content from the media from our own
perspectives and mediums. Applications on a smart device is a medium in which personal
preferences are provided. By having the ability to download apps, it has provided the consumers the
power to "develop patterns of taste, construct lifestyles and identities as media consumers
(McQuail,2010, pg.14)." However as flexible as this function allows, it gives media a greater
opportunity

Reflection Paper On Mass Communication
Throughout the course of this semester, I have obtained an understanding of what mass
communication really is and how it is applied in everyday life. I learned that mass communication
is defined as the exchanging of information on a large scale to a wide variety of people, but it is
really much more than that. It, in more detail, provides accurate information about society,
informs the public about what others think, transfers and spreads cultures throughout generations,
and entertains. For all these purposes of mass communication, there are bound to be some effects
and influences left behind. In fact, several theories were taught to me in class that influences
people in ways that we can both see and not even recognize. These theories are among us, the
public, all the time, yet, until this class, I did not even realize. After becoming aware, I discerned
the similar effects that these theories have on people. I now saw how alike people were just
because of the way they interpreted media. While not every theory stated relates to every single
person, as shown by experimental data and research, there are more relations between people than
you would think before learning about it. There are always a large number of people who are
affected and prove such theory and then there are the outliers that do not follow the theory. Mass
communication is all about the spreading of information on a wide basis and with that comes effects
that are remotely similar amongst people. For me

What Is Mass Media? Essay
What is Mass Media ?
Consider this for a moment: at whatever point you need to hear your main tune, watch your most
loved show, or see the most recent current occasions, where do you go? You more than likely turn
on your TV, radio, or PC. The source that most of the overall population uses to get their news and
data from is viewed as broad communications.
Mass media means technology that is intended to reach a mass audience. It is the primary means of
communication used to reach the vast majority of the general public. The most common platforms
for mass media are newspapers, magazines, radio, television, and the Internet. The general public
typically relies on the mass media to provide information regarding political issues, social issues,
entertainment, and news in pop culture.
Types of Mass Media:
The broad communications has advanced fundamentally after some time. Have you ever considered
how the most recent news and data was conveyed before? All things considered, before there was
the Internet, TV, or the radio, there was the daily paper. The daily paper was the first stage for broad
communications. For a drawn out stretch of time, general society depended on authors and writers
for the neighborhood daily papers to furnish them with the most recent news in current occasions.
Hundreds of years after the fact, in the 1890s, came the innovation of the radio. The radio would
soon supersede the daily paper as the most germane hotspot for broad communications.

The Three Types Of Mass Communication
1. Define mass communication.
According to the textbook, mass communication is "communication to a large group or groups of
people that remain largely unknown to the sender of the message." To go into more details, we
communicate every single day, but normally to just one or two people that we happen to know.
When it comes to mass communication, we could be speaking to the world or the public about an
issue that we would like to address. For instance, when we go on social media, or watch the news,
that would be an example of mass communication because it is speaking to a large number of
audience instead of directly to just one person. It is making a message to a group of people.
2. Define convergence.
According to the textbook, convergence is "the coming together of computing, telecommunications,
and media in a digital environment." There are three different types of convergence and they all have
some differences to the way certain things come together in computing in telecommunications and
media in a digital environment. Even though there are three different types of convergence, they all
play a very important role in mass communications. The three different types of convergence work
well by themselves, but if they work together, they build a stronger impact in the media.
3. Explain the three types of convergence
The three types of convergence are Technological Convergence, Economic Convergence, and
Cultural Convergence. Technological Convergence

Essay On Mass Communication
Mass Communications is usually understood to refer to newspapers, magazines, and books, as well
as radio, film and television, and even the internet as news and advertising and other information are
often disseminated via this medium (Business Dictionary, 2017). However, mass communication is
not alike the studies of other forms of communication, like interpersonal communication or
organizational communication because it focuses on one source, transmitting information to
multiple receivers. Ideally, the study of mass communication is concerned with how content
influences or affects the behavior, attitude, opinion, or emotion of the person or party on the
receiving end of the information. As students seeking to become communication...show more
content...
In this short time, I have learned much about different theories that explain the many
communication barriers we face all over the world. This type of information will help us all to
become effective communicators, an invaluable asset to any employer (locally and internationally)
as some form of communication must occur to be productive. As we move into the 21st century,
we are now introduced to other mediums to consume our information. We are now in the digital
age where any news is now readily available and accessible on a mobile or hand–held device. In fact,
if given the choice between receiving news on a stationary computer or mobile device, most
consumers would choose mobile devices over traditional newspapers or television. But why is this?
It's most likely the feeling that we have to be in the know at all times. Or perhaps it's the fear of not
knowing information or not being able to find out about it at any given moment in time. Today, more
than half the world now uses a Smartphone, almost two–thirds of the world's population now has a
mobile phone and more than half of the world's web traffic comes from mobile phones.
Additionally, more than one in five of the world's population shopped online in the past 30 days
(We Are Social, 2017). The trend of digital technology is here to stay. Digital

Five Context Of Communication Analysis
In this paper, I will speak about the five context of communication, which accordingly to textbook
provided to this course " include intrapersonal, interpersonal, group, public, and mass
communication. Each context has its advantages and disadvantages, and it's appropriate and
inappropriate uses" ( McLean, 2010, p.26).
Now, I will start with the intrapersonal personal communication which refers to the communications
made between ourselves, well simply when we ask, think and answer to our own thoughts. The
process where we try to understand our own thoughts, where we speak with us. This is also the
communication process that involves only one person.
One example of intrapersonal communication I experienced a few days ago, refers to a
presentation I need to make at last moment. The presentation was in the program to be made by
one of my friends which prepare for it for more than one week, but she looses the fly and couldn't
be at the meeting. The people invited have come all of them and I need to take her place,
understand and read her speech in less than 3 hours. During the speech, I didn't make other than ask
myself " how I'm going?", then at the end – I didn't remember well what I read because I continue to
ask if all go well until I hear the "congratulations" that come from the public....beautiful!
Interpersonal communication context is different of the intrapersonal one because involves 2 persons
and not one. The interpersonal communications could go from intimate
to

The Impact Of Mass Communication On Our Society
Mass Communication is the study of how people receive information through what is known as
Mass Media to a large crowd of the population at the same time. Or they can also say that Mass
Communication is a process of which a person, group of people, or an organization send and receive
messages through a channel of communication to a large of unknown and heterogeneous people and
organizations. You can think of a large group of unknown and heterogeneous people as either the
general public. The sender of the message is usually a professional communicator that often
represents an organization.
{INFORMATION & COMMUNICATION TECHNOLOGY} AS AN ADVANTAGE TO MASS
COMMMUNICATION: – In more than one way, ICT came to be a blessing to our society because it
facilitates complements and supplements the proceedings of Mass Communication. A few examples
that would be driving this point home.
FEEDBACK: –there are proceedings that the communication to the advancement which is
incomplete without a feedback and ICT facilities is in an important stage, both in the electronic and
in the print media. In broadcasting, ICT has put a bridge between the gulf and broadcasters and their
audience or a viewer as far as feedback is there. For example, mobile phones, made it easier for
many broadcast audience or viewers to help on air programs through the expression of opinion,
grievances, and commendations. These technologies also enlighten the audiences to send short text
messages to broadcast stations for

The Impact Of Media On Mass Communication Essay
Media Communications
Question 3a.
Mass commuincation is the exchanging of information or messages on a large scale to a wide range
of people, from individuals to organizational bodies simultaneously. The way in which mass
communication is effectively accomplished is a very complex study. These days there are various
methods and outlets used to circulate mass media. Particularly the last couple of decades, the
Internet has predominantly played a massive role in mass communication, this used in conjunction
to newspapers, magazines, radio, television, books and film. Mass media industry was in for
significant change post World War Two, researches found mass communication a promising tool to
aid change in society. Paul Lazafeld initially developed the 'Two Step Flow of Communication'
during this time, which was to be later defined by Elihu Katz. The two–step flow is essentially the
idea that the majority of society forms their opinions from leaders, who have previously been
influenced by mass media. (Lazarsfeld & Katz, 1955) According to this model, leaders viewpoints
have a flow on effect, dispersing from the mass media itself to opinion leaders, then progressing
onto the wider population. There have been multiple studies into mass communications which all
give evidence how the 'Two Step Model' was a signifcant advance in the role of mass media , this
essay will particularly look into three studies, The Peoples Choice study (1944), the War of Worlds
(1938) and the Decatur

The Social Benefits of Mass Communication Essay
The Social Benefits of Mass Communication
Mass communications, like anything for humans, has its advantages and disadvantages, but mass
media has far more advantages to offer the world. From taking you to a far off land to teaching you
about the intricacies of the life inside a colony of ants, to surfing the Internet for a new chat group to
join, we learn and experience things and events that no humans ever before in history have
experienced through this miracle we call mass media. This paper will explore the multifaceted and
unique areas of the public's perception of mass media, the educational value of the media, and the
Internet as a new mass medium.
The public has always had an interesting relationship with mass...show more content...
People feel that they can trust someone as long as he stays credible and they feel positive because of
that fact. Another positive benefit that modern people have as opposed to their ancient counterparts
is that citizens who get their information from trusted sources as CNN, local news casts, public
television news, and TV news magazines usually end up better informed and more accurately
informed than those ancient immigrants and peasants from their word of mouth reporting
(Saltzman, par 11).
Still connected to the public's feelings on mass media today we come to a recent survey of
young adults which is also a very quickly informed and Internet savvy group. The survey, "Survey
Asks Young Adults About Media Use," of 22 to 34 year olds by BBDO New York in a periodical
called,The Quill, tells about some positive ways that media affect people. In one quote describing
the Internet's impact it says, "The young adults used the Internet for escape and mental stimulation
and to obtain specific information on travel, business and health issues. Users were perceived
positively as young career–oriented adults. The Internet produced feelings of innovation,
intelligence, creativity, power and accomplishment" (par 2). It goes on to say that, "Reading
magazines gave respondents feeling of sexiness, self–esteem, luxury and creativity" (par 3),
"Television gave respondents feeling of happiness, comfort and fun" (par 4), "Radio listening
provided a

Mass Communication
MASS COMUNICATION Field of study In the United States, many university journalism
departments evolved into schools or colleges of mass communication or "journalism and mass
communication," as reflected in the names of two major academic organizations. In addition to
studying practical skills of journalism, public relations or advertising, students also may major in
"mass communication" or "mass communication research." The latter is often the title given to
doctoral studies in such schools, whether the focus of the student's research is journalism practice,
history, law or media effects. Departmental structures within such colleges may separate research and
instruction in professional or technical aspects of . Mass communication...show more content...
The word 'communication' is really equated with 'transmission', as viewed by the sender, rather than
in the fuller meaning, which includes the notions of response, sharing and interaction. Messages are
produced by one set of individuals and transmitted to others who are typically situated in settings that
are spatially and temporally remote from the original context of production. Therefore, the term
'communication' in this context masks the social and industrial nature of the media, promoting a
tendency to think of them as interpersonal communication. Furthermore, it is known that recipients
today do have some capacity to intervene in and contribute to the course and content of the
communicative process. They are being both active and creative towards the messages that they are
conveyed of. With the complement of the cyberspace supported by the Internet, not only that
recipients are participants in a structured process of symbolic transmission, constraints such as time
and space are reordered and eliminated. 'Mass communication' can be seen as institutionalized
production and generalized diffusion of symbolic goods via the fixation and transmission of
information or symbolic content. It is known that the systems of information codification has shifted
from analog to digital. This has indeed advanced the communication between individuals. With the
existence of Infrared, Bluetooth and Wi–Fi, cell phones are no longer solely a tool for

Media And Mass Communication
Media is mass communication regarded collectively, whether it is from broadcasting, publishing, or
the Internet. Society, in general, uses these types of media to shape beliefs that benefit them.
Whether it is from coverage of the NFL protests, Muslim stereotypes or small national news, they all
come up with different perspectives that enforce different ideas.
The first amendment of the constitution states freedom of speech, which not only is the most
violated but is also very contradicting. We, as civilians, are put this very explicit position as
children to make us think in a certain way. We cannot see a person without jumping to stereotypes
based on their looks, style, and skin color. It was not something that was brought along by
families by was portrayed in tv shows and pictures. Elaborating on so How modern media
Influences our beliefs by Reena Karim states, "The mainstream media restricts free speech but at
least most of the time they make an effort to check facts that is unless they are on the government's'
payroll... Now that internet has taken over mainstream media, things are rapidly changing all over
the world especially the way news is delivered these days. Various types of journalism are emerging
and communication is being given a facelift."
One of the most important and impactful events of the month is the NFL protest against standing for
the national anthem. As claimed before, freedom of speech is one of the biggest amendments that
are continuously violated

The evolution of mass communications has gone through major developments; from etching the
beginnings of an alphabet into a rock the size of a standard dinner table to letting a computer
recognize words spoken into a speaker as it types away what it hears. Dating back to around 1700
B.C. when the first alphabet was said to come into existence, society has come far in different fields
of communications. Nothing made as large of an impact in the world of communications as the
revolution of the Internet. Although the impact has been large, the Internet was certainly not the
first to revolutionize communications. When many cities started to arise and become
industrial–based, there became a need for more technological advancements. When there...show more
content...
Parchment was stretched thin goatskin and held writing well but the animal needed to be killed in
the process making it hard to mass–produce it. Paper was created after papyrus and was much
cheaper. Although it was another creation that took a long process to make, it did its job better than
its predecessors because it was easy to transport which meant more communication and could
withstand all temperatures. The alphabet was a major development that revolutionized writing.
Without the alphabet, we wouldn't have the basics of the Internet, as we know it today. The
keyboard is an essential to any phone, computer or tablet. Without the alphabet, there would be no
keyboard. The alphabet is used to record information on computers and those similar devices. The
thing that makes the alphabet so important to communication is that there will never be a substitute.
For example, with a newspaper, there will always be some kind of substitute because tablets can
display an entire newspaper on a screen but there isn't and most likely will never be a second form
of the alphabet. Printing was another innovation that changed writing and influenced the Internet.
Johannes Gutenburg invented the printing press but changed the writing world with moveable type.
He provided fuel for writings major progressions. Prior to the Renaissance, there were few books
and the church wrote most of them. Books being printed meant for more people

Effect of Media and Mass Communication Essay
The media is a powerful presence within the lives of others. It can be described as the main
channel of mass communication. Media is often used to deliver a message to a large audience who
are diverse. It can be written, broadcast or spoken. Media is a significant force within modern
culture. Culture can be defined as the norms and values of a society. In our culture, the
communications media hold an influential place in disseminating information, forming attitudes,
and motivating behaviour. Technological advances are increasing the role of the media and its
capacity to shape public opinion. Our society depends on the news media to provide information to
help us form opinions and make voting decisions. It is clear the media has a huge...show more
content...
It was cheaper and made large scale distribution possible. These technology advances allowed the
medium to enter popular culture and enhancing its influence within society [McLuhan, 1962]. By the
nineteen twenties, mass media became known not only for print media, but radio and television
also. Television provided both information and entertainment which became very popular. It was
considered easier than actively reading. In recent times, mass media has taken on a different form;
the internet. It is now the most popular form of mass media. Not only has the internet become a
sensation but mobile phones, blogs and podcasts have all become the new forms of mass media
within our modern culture. The media is easily accessed and waiting for us at the touch of a button.
As a result, our culture is enormously influenced by the media. In this essay I will be discussing the
media and deviance and the effects it has on our culture.
One theory that was formed during this investigation was the cumulative effects model [Elisabeth
Noelle–Neumann, 1974]. This complex theory looks at the potential affects media has on an
individual with an active media consumption. This theory focuses on the agenda setting function in
which the media acts upon. The media cannot force an individual to think a certain way. However it
does have the power to control what the individual thinks about. If an issue is frequently in the
media, the

Reflection Paper On Mass Communication
During this class, the knowledge of mass communication that I have learned has peeked my interest
in many different topics that we have studied over the past month. In particularly, I have begun to
gain a deeper understanding of advertising, public relations, and social media. Being an agriculture
communication and leadership major I think that these topics will help me tremendously in all of my
future endeavors. COM 160 – Introduction to Mass Media has really confirmed that I have made the
right by switching majors last year. I used to be an agribusiness major up until I realized that I'm
not really in this field to rake in all kinds of money, I mean if that happen it happens, but I
genuinely want to help people. The best way that I have been able to do that has been through
agvocating. Don't worry, that is not a typo. It is advocating for agriculture. Growing up in a small
rural town in central Illinois, I was surrounded by agriculture and didn't even realize it because I
just thought it was the norm. it wasn't until high school when I joined the Future Farmers of
America (FFA) that I learned that agriculture is not widely known about. One fact that we always
talk about is from a nation study conducted by the U.S. Farmers & Ranchers Alliance. The results
of their study concluded that 72 percent of consumers know nothing or very little about farming
or ranching. I could not believe this to be true until I participated in Ag Day on the Quad. You
might have seen a day where farm tractors randomly appear on the quad along with a group of
students educating fellow students and some professors about general knowledge of farming and
food production. I was asked many questions that day but the one that I will never forget was,
sense you're an agriculture major aren't you just going to be a farmer. The answer was I gave him
was no. Then I shared with him all of the different career fields that I could go into, such as
journalism, public relations, electronic media, or technical writing. As my senior year of study
approaches, my main interest is in public relations. This class as well as Com 111 with Jodi has got
me thinking more and more that agriculture needs new and younger voices that know how to better
manage

The Mass Of Mass Communication Essay
Modern life has become accustomed to the use and influence of mass communication. The telegraph,
gramophone, radio transmission, and moving images such as television are some of the earliest
forms of mass communication that became entangled with various capitalist government regulations
and an interpersonal mass audience. In the 1980's a second media revolution began to emerge with
the technological advancements of "digital convergence" which is the ability to access a range of
multimedia content across a number media platforms with a number of devices. This essay will
discuss whether due to these advancements, is it time the idea of mass communication needs to be
re–evaluated, and with the increasing using of multifunctional communication tools, whether or not
the mass communication era has ended.
Mass communication may be interpreted differently to a number of people. Many relate the method
to the shear number of people engaging in the type of communication, the mass of the people or
size of the audience. However others may focus of the second part of the word, "communication"
and think of mass communication in the traditional sense that it was based of the idea of exchange
(Chafee & Metzger, 2001, pp. 355–356). Until recently, mass communication was the idea of
connecting with a large audience and a vast demographic, however that no longer applies due to the
arrival of media channels. The number of radio and television channels has dramatically risen along
with the

Mass Communication Theory
Introduction
Mass society theory is an idea that media has strong influence towards people, it plays a role of
shaping people's mind and perception of the social world and it is also to manipulate people's action
with delicate, subtle and effective ways (Baran and Davis 2006, p.43). Mass society theory has first
introduced in the nineteenth century when there are disruptive consequences caused by
modernization (Baran and Davis 2006, p.52). At that time, mass media considered as a cause of
social problems (Baran and Davis 2006, p.52). That was the yellow journalism era for mass
newspapers (Baran and Davis 2006, p.52). For instance, newspapers irresponsibly give out
information, probably some sensational information which directly...show more content...
In the case of blogging, when the image of the king and Islam is being damaged, some social
problems might occur, for instance, when the king loses his credibility, the internal security might
be affected, when the general public do not support the king, they will lose confident to the country.
If there is somebody who in tend to break down the existing government, this will be a stepping
stone for him/her. In the other hand, if bloggers still keep on publishing negative information about
Islam, it might also cause social problems. When those unidentified information come to the eye of
the general public who have no idea or who do not have detailed knowledge about Islam, they might
start to discriminate Islam, discrimination is a very serious offence among races, in a multiracial
country like Malaysia, if people from different races do not have mutual understanding, it is very
difficult for them to live in the same community, people will start criticizing people from other races,
they might start fighting with each other, all these can break down the harmony of a country.
Smoking is hazardous to health, doctors, nurses and others in the health industry are plays an
important role to help smokers to quit themselves from this bad habit (New Straits Times 2007,
p.11). Even though the government is very aggressive in approaching the "Tak Nak" campaign, but
yet Malaysians still maintain

Research Paper On Mass Communication
CHAPTER 1
INTRODUCTION
1.1 Introduction
According to FIREHOUSE (2003), communication comes in many forms such as; body language,
written word, oral communication, and touch are all examples that we use every day to get our
messages across. How we use these techniques, and how others view their meaning, can greatly
influence our workplace relationships with others. Perhaps the most important form of
communication is that which establishes our credibility and trust with others, interpersonal
communication.
According to Hartley (2002), he define interpersonal communication involves face–to–face meetings
between two participants, varying roles and relationship to one another, always two–way, involves
the creation and exchange of meaning, partly...show more content...
2.Is there any significant different in interpersonal face–to–face interaction between genders among
semester five Mass Communication students?
3.Is there any significant relationship between the learning environment and interpersonal
face–to–face interaction among semester five Mass Communication students?
1.3.2 Research Objectives
The purpose of this study is to understand the relationship between learning environment and
interpersonal face–to–face interaction among semester five Mass Communication students in
Universiti Teknologi Mara(UiTM), Shah Alam. Therefore, the specific objectives of this study are:
1.How the learning environment effect the semester five Mass Communication students?
2.Is there any significant different in interpersonal face–to–face interaction between genders among
semester five Mass Communication students?
3.Is there any significant relationship between the learning environment and interpersonal
face–to–face interaction among semester five Mass Communication

Technology and Mass Communication
To live in a world where there is no means of using technology and having no system of
communication, it's an ideal for some of us people to think about. Which in this case, that means that
there won't be an information being exchange; communication between family, important
information that government put up on the internet, and what is happening around the world, no
Facebook, video games, cellphones, computers, cars, or even military weapons for the military or
even tools. Almost everyone around the world have some sort of technology that they can use or can
access to. The role of technology is significant tool since the Paleolithic Era, when Stone Age man
started using rocks and sticks for hunting. As the years progress , technology started to become more
improve , advance and enhanced to be used in our daily life .Now those improve technology gave us,
to have, transportation, radio, television: "Technology has brought advancements in agriculture, due
to which food produce has increased. Owing to the developments in engineering and architecture,
building robust civil structures has been possible. Technology has boosted every industry. Businesses
have grown, creating more employment opportunities. Advancements in technology have led to the
evolution of newer and faster modes of transport and communication. The application of technology
has boosted research in fields ranging from genetics to extraterrestrial space. The computer and
Internet technologies

The Importance Of Mass Communication
In today's society, worldwide communication is at the palm one's hands. In just seconds, someone
can send a message to someone halfway across the world with very little effort. The mass use of this
"fast–as–light" communication can cause one to become so accustomed to it that they see it as the
norm. Due to this exponential increase in technology, it is easy to forget about how message were
communicated before there was any technology available to communicate with. Mass
communication traces back all the way to a time before even written languages had been created.
The root of all communication was storytelling. For people like the Ancient Greeks, though,
storytelling was much more than just a form of communication. It was a form of art and
entertainment. Some people's job was solely to tell stories. Bards and minstrel were tasked with
entertaining people, especially royalty and the elite, with stories from the past. However,
entertainment does not express the true value of storytelling in Ancient Greece. The real reason
storytelling was so prominent is those time was because it was a form of survival. Storytelling as a
mode of survival is prominently seen in Homer's work, The Odyssey. The main character, Odysseus,
uses storytelling as a tactic to stay alive during his hero quest. In many situations throughout the
work, his skill at telling stories prevents him from being killed and helps him get closer to returning
to his home in Ithaca. Storytelling was crucial to

Theories of Mass Communication: Understanding Perspectives

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