Learn how to set up an eCommerce business

1. How to become a millionaire
in 25 steps with eCommerce!
Colin Lewis

2. eCommerce
• eCommerce is still in its infancy
• eCommerce sales are just 6% of total US retail sales
• With new tools and software in the market, you can set yourself as
your own retail outlet.
• This Slidershare tells you how to start from zero, and in 25 steps, be
running your own eCommerce based website.
• And, hopefully, make you a millionaire in the process.
• How do I know you can become a millionaire if you follow the 25
steps? Because I have already taught people who followed the steps
– and became a millionaire in the process!

3. Step 1: Find a market
• Google search volume data
- Google Keywords Tool
• EBay/Amazon Sales Data
• UK Market – Search
google.co.uk
• Find out about what know
already
• Google Insights/Trends
• Trade shows

4. • Google
• Competition / similar websites in different
markets
• Products that can be drop shipped – agree
margins, shipping costs and returns policy with
suppliers in writing
• Trade shows
• Alibaba
• thewholesaler.co.uk
Step 2:
Identify products & pricing strategy

5. Step 3: Get a name
• .ie if targeting Ireland
• .co.uk for the UK
• .com for global
• Domain Name should be SEO driven
• No hyphens
• 1-3 words max e.g. energiseyourlife.com
• Should be easy to say over the phone / easy to remember verbally
and spell
• Get ideas - Makewords.com
• Purchase domain names - Buydomains.com / Sedo.com

6. Step 4: Register a company
•Ireland
• www.cro.ie
• www.companyformations.ie
•UK
• www.companiesmadesimple.com
• If geographic location try a tax haven 

7. Step 5: Get Paid
• Apply for a Company bank account
• Set up a PayPal account

8. • Shopify
• Big Commerce
• Magento
• WooCommerce
Step 6:
Find eCommerce software

9. Step 7: Select
Magento Shopify Big
Commerce
Woo
Commerce
Number of
stores
200,000 100,000 55,000 !
Scale Enterprise SME SME Micro
Design
Templates
Yes, but changes required
skilled coding
Best design
templates
Limited template
section
Is a CMS - some
code/html/CSS/PH
P skills help
Coding
skills
Highly skilled
programmers
No, but limited
features without
upgrading
No, Plug-in to
WordPress – skills
required to extend
Marketing
options
Promo codes / SEO Plugins Included Coupon codes /
email features
Hosting No Included Included No
Costs Depends on implementor
and scale
$30 pm (check
transation fees)
No fees, except for
hosting - $30 pm
No transaction fee
Software Open Source Proprietary Proprietary Open Source

10. Step 8: Stock, fulfilment, dropship
Decide if you will keep stock, use a fulfilment company or dropship

11. Step 9: Pick Big Commerce
Go and register

12. Step 10: Configure
• Configure basic store settings and select a suitable design
• Make design tweaks –web designer

13. Step 11: Get Your Products Loaded
Add Products - Name, Category & Description

14. Step 12: Add Images and Video

15. Step 13: Comparison Feeds

16. Step 14: Add Variations

17. Step 15: Payment Method

18. Step 16: Set-up shipping costs

19. Step 17: Get taught
• https://www.bigcommerce.com/content/lesson-16-shipping-zones?
utm_source=Control%20Panel&utm_medium=Step4&utm_term=Shipping&utm_campaign=Tutorial
• Shipping Tutorial

20. Step 18: Email address
Set up email address in Big Commerce, and set up either
Outlook or Gmail
following Big Commerce instructions

21. Step 19 : Know your product
Set Up Google Analytics

22. Step 20: Go Live!
In your domain hosting, point your domain name to your
Bigcommerce hosting
Bigcommerce will give you full instructions

23. Step 21: For extra (cheap) credit
Buy a Skype/voipfone Landline phone number

24. Step 22: Start Marketing
Google Adwords, SEO, shopping comparison sites, Email
Marketing, launch Facebook/twitter fan accounts

25. Step 22a. Bonus Marketing Tips
• User reviews: An essential feature
• Quality product images: High resolution product photos make
an immediate impression and portray items in the best possible
light.
• Product videos. This can be the best way of demonstrating
products,
• Prominent delivery/returns information. Hidden shipping costs
are a leading cause of basket abandonment.
• Detailed product descriptions: Give people the information they
need.
• Calls to action: They should attract user's attention and draw
them towards the next step in the purchase.

26. Step 23 - €€€€€
Start making €€€€
After 2-3 months trading online apply for a Merchant account - BOI – Evalon, AIB – AIBMS, UlsterBank –Streamline
Integrate with Payments Service Provider – Realex, SagePay – for reduced credit card fees and to be able to accept laser payments.
See webpayments.ie for a great guide

27. Step 24 – Optimise and Grow

28. Step 25 – Relax
• Step 25 – RelaStep 25 – Relax x
Step 25 – Relax