4. It is a 2-way process
Communication process happens between or
among two or more parties. (Sender and Receiver)
Communication involves exchange of ideas,
feelings, information, thoughts, and knowledge.
Communication should involves mutual
understanding between Sender and Receiver .
characterIstIcs oF communIcatIoncharacterIstIcs oF communIcatIon
5. Conveying the right message
Co-ordination of effort
Good industrial relations
Development of managerial skills
To send message
To receive message
To promote
To inform
objectives of business communicationobjectives of business communication
6. Why do We communication ?Why do We communication ?
Inform
Misinform
Counsel
Sell
Buy
Confuse
Confirm
Advice
Teach
Learn
Reveal
Persuade
Accept
Affirm
Clarify
Motivate
Criticize
Deny
Conceal
WE COMMUNICATION TO -
7. SENDER CHANNEL MEDIUM RECEIVER
channeL of communicationchanneL of communication
FEED BACK
8. PRINCIPLE PEON NOTICE STUDENT
SENDER CHANNEL MEDIUM RECEIVER
Example for :Channel of Communication
12. inTeRpeRsOnaL COmmuniCaTiOninTeRpeRsOnaL COmmuniCaTiOn
Interpersonal communication is the
universal form of communication that takes
place between two individuals. Since it is person-
to-person contact, it includes everyday exchange
of thoughts that may be formal or informal.
14. GROUP COMMUNICATIONGROUP COMMUNICATION
Group communication is
interpersonal communication performed
when there are more than 3 individuals during
which information is shared, ideas developed,
decisions made, and/or problems solved etc.