1. SiteScout:
Mobile Media Buying
Matt Sauls
Director of Business Development
SiteScout

2. Agenda
• Mobile Trends
• SiteScout Mobile (New!)
• Campaign Planning
• Campaign Targeting
• SiteScout Mobile App

3. Mobile Trends

4. Mobile Trends
• Mobile inventory is growing
exponentially
• High fragmentation of vendors
• Supply is far greater than demand
• Hence lower CPMs (average = $0.75)

5. Mobile Device Sales Overtaking PC

6. Mobile Device Sales Will Kill PC Sales

7. Mobile Traffic Growing Steadily

8. Majority of Mobile Inventory In Apps

9. Games and Social Account for 50%

10. Mobile Drives e-Commerce Sales

11. Mobile Payments Rising Significantly

12. Mobile Ad Sales at $1.25 Billion

13. Search and Display Account for 90%

14. Mobile CPMs Are Much Lower

15. SiteScout Mobile

16. SiteScout Mobile
• Announcing our new mobile capabilities
• Mobile site statistics (Site list filter)
• Mobile targeting (carrier, device, OS)
• Integration with 4 new mobile exchanges
• MoPub
• Nexage
• TapIt
• Smaato (coming soon)

17. Mobile Campaign
Planning

18. Planning
• Mobile app vs. Mobile web
• Dimensions (mobile IAB vs. standard IAB)
• Run of network vs. Choosing sites

19. 65,000 Mobile Sources as of Yesterday

20. Mobile Ad Dimensions
Mobile Web Dimensions:
Mobile App Dimensions:

21. Mobile Campaign
Tracking

22. Post-back Conversion Tracking
1) Send post-back ID in the click link:
http://myclicklink.com?pbid={postBackId}
2) User completes desired action
(conversion).
3) Hit the pixel URL with attached ID:
http://clickserv.sitescout.com/conv/035c28305e169cd
2?pb={postBackId}

23. Device ID Tracking
• Destination URL macros:
• {dpid} = SHA1 hashed platform-specific ID (e.g.,
Android ID or UDID for iOS).
• {did} = SHA1 hashed device ID; IMEI when
available, else MEID or ESN.
• {uid} = This value represents either one of {dpid}
or {uid} in that order of priority.

24. Mobile Campaign
Targeting

25. Targeting
• Device Targeting
• Carrier Targeting
• Lat/Long Targeting (coming soon):
Requires “Share my Location”

26. Device Targeting

27. Carrier Targeting

28. SiteScout Mobile App (coming soon)

29. Thank you
Matt Sauls
Director of Business Development
SiteScout Inc.
matts@sitescout.com
416-520-9310
www.sitescout.com