PubCon Las Vegas - October 7th, 2014 - Power of Visual
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The Power Of The Visual: Skyrocket ROI by Leveraging Biology
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PubCon Las Vegas - October 7th, 2014 - Power of Visual
- 1. Copyright © 2013, SiteTuners - All Rights Reserved. #Pubcon #CRO @tim_@atims_has h The Power Of The Visual: Skyrocket ROI by Leveraging Biology Tim Ash – CEO, SiteTuners Pubcon Las Vegas - October 7, 2014
- 2. #Pubcon #CRO @tim_ash About SiteTuners • San Diego based conversion rate optimization agency •Large and small company clients worldwide Practice areas: –Conversion-focused website blueprints (full redesigns & quick facelifts) –Landing page test plans & testing strategy development –Internal optimization team mentoring & training
- 3. #Pubcon #CRO @tim_ash MORE THAN since 2002 1200 CLIENTS
- 5. #Pubcon #CRO @tim_ash Most of Your Brain is Involved in Visual Processing
- 6. #Pubcon #CRO @tim_ash You Have Two Types Of Vision – Rods & Cones
- 15. #Pubcon #CRO @tim_ash ?
- 22. #Pubcon #CRO @tim_ash The Visual Hierarchy Text Images Motion
- 23. #Pubcon #CRO @tim_ash Ways To Get Insights Into Visual Attention
- 24. #Pubcon #CRO @tim_ash Eye Tracking
- 25. #Pubcon #CRO @tim_ash Mouse Tracking
- 26. #Pubcon #CRO @tim_ash Software Algorithm
- 27. #Pubcon #CRO @tim_ash Summary - What you need to know •Visual processing is very powerful & quick •There is a hierarchy of visual impact •We pay extra attention to people •Our awareness is guided by our current context
- 28. #Pubcon #CRO @tim_ash Summary - Strategies to try •Draw attention to offers with strong visuals •Get rid of visual embellishments and distractions •Use people pictures carefully only to support calls-to-action •Don’t use unnecessary motion or animation •Test and refine how you deploy video
- 29. #Pubcon #CRO @tim_ash SAVE $300 • increase your revenue and profit • generate more leads • land more customers • boost sales and paid memberships • maximize your marketing ROI Rio All-suites Hotel & Casino Las Vegas - May 13-14, 2015
- 30. #Pubcon #CRO @tim_ash Get a Free 15-minute Conversion Review •Interactive review of your key conversion paths •Conducted by SiteTuners conversion staff •Identify key segments and opportunities for customization •Video transcript recorded via GoToMeeting •Offer good only for companies generating at least $1 million annually in online revenue. New customers only please. Limited Availability – first 5 to sign up To take advantage of this FREE offer you must schedule by October 17, 2014 Bit.ly/CROreview
- 31. #Pubcon #CRO @tim_ash Contact Info and Q&A tim@sitetuners.com (619) 990-9062 mobile (619) 223-8020 work PST twitter @tim_ash www.linkedin.com/in/timash facebook.com/tim.ash1 skype tim_ash1