Forecasting Search Traffic

•Télécharger en tant que PPT, PDF•

10 j'aime•4,919 vues

SiteVisibility

Search Innovation Seminar Presentation by Graeme Benstead-Hume, Digital Marketing Manager at SiteVisibility

Forecasting your search results Estimating Traffic and Conversions By: Graeme Benstead-Hume

[object Object],[object Object],[object Object]

Google Adwords Keyword Tool ‘ Candy’ 11.1m Global Monthly Searches 673k Local Monthly Searches Low Competition

Other uses for Google Insights Add a seasonal touch to your keyword strategy Read long term trends to identify future opportunities Justify recent changes in traffic volume

Click Through Rate Studies ,[object Object]

[object Object],[object Object],March Weighting March Search Volume ÷ Total Avg. Search Volume CTR at position 1 Estimated monthly search volume 0.89 0.364 x x =2140

[object Object],[object Object],Estimated monthly traffic Average conversion rate 0.02 x =42!

[object Object],[object Object],Estimated monthly conversions Average Revenue / Conversion £50 x =£2100

What else can I do with forecasting? Impress your friends and family with tales of the future! Choose which terms to focus budget on! Calculate ROI!

Actually… how accurate is this? We also use real life data once we have it to add weights to search volume estimates. Based on our latest studies we are looking at around a 20% error margin.

Recommandé

Brighton SEO 2017 - Saija Mahon speaks about Remarketing tacticsSaija Mahon

Brian Massey - Everyday Behavioral Science For Better Conversion OptimizationJulia Grosman

Content Marketing ROI Measurement How To'sOben8 UG

Web Governance in Multi-nationals by Little ForestGavin Colborne

Search Engine Marketing - Boost your presence. Build your brand.Katie Laird

Introduction to Web Analytics - Zach Olsen Stukent Expert SessionStukent Inc.

Forecasting SEO Traffic & RevenueJon Quinton

Awesome audiences: Eva Wilkes - SearchNorwich 5SearchNorwich

Recommandé

Brighton SEO 2017 - Saija Mahon speaks about Remarketing tacticsSaija Mahon

Brian Massey - Everyday Behavioral Science For Better Conversion OptimizationJulia Grosman

Content Marketing ROI Measurement How To'sOben8 UG

Web Governance in Multi-nationals by Little ForestGavin Colborne

Search Engine Marketing - Boost your presence. Build your brand.Katie Laird

Introduction to Web Analytics - Zach Olsen Stukent Expert SessionStukent Inc.

Forecasting SEO Traffic & RevenueJon Quinton

Awesome audiences: Eva Wilkes - SearchNorwich 5SearchNorwich

Getting Started With Google Analytics - Jon Hibbitt SiteVisibility

Cannibalisation: How to identify and fix it | Brighton SEO | Arpun BhuhiArpunBhuhi

Your YouTube Strategy Is Boring. Let's Fix It!Hanapin Marketing

BrightonSEO April 2016 > Guaranteeing SuccessZazzle Media

How to create an SEO data-driven content strategyKevin Gibbons

Google Analytics Ppt Finalbarbwhite325

Negative Keywords: Tips, Tricks and Best PracticesInternet Marketing Software - WordStream

BrightonSEO - Influencer Marketing - Allyson Griffiths iCrossingAllyson Griffiths

Let SEM Determine SEO StrategyNate Nead

Brand Bidding - Is It Right For You? - Benchmark Search Conference 2016 - Ari...Arianne Donoghue

Integrating SEO Into a Comprehensive Marketing PlanReynaldo Villar

Search engine marketing masterclassHubert Van de Vyver

Andrej Pancik - Scaling e-commerce with marketing automationMarketing Festival

The basics (and best bits) of Google Analytics - 2017 Edition Adam Vincenzini

Trends in Online Search and SEO Nate Nead

Unlock more volume with broad match on Bing AdsTracy Northcutt

Developing a PPC Auditing FrameworkOnline Marketing Institute

Why analyticsAnetwork

Seo Pitchbeninb

Google Analytics 101 for Business - How to Get Started With Google AnalyticsJeff Sauer

How To Predict Your SEO Success: A 5-Step Formula To Help You WinSearch Engine Journal

Pave Your Path to Paid Search Success: 6 Fundamental Skills Every Advertiser ...Internet Marketing Software - WordStream

Contenu connexe

Tendances

Getting Started With Google Analytics - Jon Hibbitt SiteVisibility

Cannibalisation: How to identify and fix it | Brighton SEO | Arpun BhuhiArpunBhuhi

Your YouTube Strategy Is Boring. Let's Fix It!Hanapin Marketing

BrightonSEO April 2016 > Guaranteeing SuccessZazzle Media

How to create an SEO data-driven content strategyKevin Gibbons

Google Analytics Ppt Finalbarbwhite325

Negative Keywords: Tips, Tricks and Best PracticesInternet Marketing Software - WordStream

BrightonSEO - Influencer Marketing - Allyson Griffiths iCrossingAllyson Griffiths

Let SEM Determine SEO StrategyNate Nead

Brand Bidding - Is It Right For You? - Benchmark Search Conference 2016 - Ari...Arianne Donoghue

Integrating SEO Into a Comprehensive Marketing PlanReynaldo Villar

Search engine marketing masterclassHubert Van de Vyver

Andrej Pancik - Scaling e-commerce with marketing automationMarketing Festival

The basics (and best bits) of Google Analytics - 2017 Edition Adam Vincenzini

Trends in Online Search and SEO Nate Nead

Unlock more volume with broad match on Bing AdsTracy Northcutt

Developing a PPC Auditing FrameworkOnline Marketing Institute

Why analyticsAnetwork

Seo Pitchbeninb

Google Analytics 101 for Business - How to Get Started With Google AnalyticsJeff Sauer

Tendances (20)

Getting Started With Google Analytics - Jon Hibbitt

Cannibalisation: How to identify and fix it | Brighton SEO | Arpun Bhuhi

Your YouTube Strategy Is Boring. Let's Fix It!

BrightonSEO April 2016 > Guaranteeing Success

How to create an SEO data-driven content strategy

Google Analytics Ppt Final

Negative Keywords: Tips, Tricks and Best Practices

BrightonSEO - Influencer Marketing - Allyson Griffiths iCrossing

Let SEM Determine SEO Strategy

Brand Bidding - Is It Right For You? - Benchmark Search Conference 2016 - Ari...

Integrating SEO Into a Comprehensive Marketing Plan

Search engine marketing masterclass

Andrej Pancik - Scaling e-commerce with marketing automation

The basics (and best bits) of Google Analytics - 2017 Edition

Trends in Online Search and SEO

Unlock more volume with broad match on Bing Ads

Developing a PPC Auditing Framework

Why analytics

Seo Pitch

Google Analytics 101 for Business - How to Get Started With Google Analytics

Similaire à Forecasting Search Traffic

How To Predict Your SEO Success: A 5-Step Formula To Help You WinSearch Engine Journal

Pave Your Path to Paid Search Success: 6 Fundamental Skills Every Advertiser ...Internet Marketing Software - WordStream

Pave Your Path to Paid Search Success - 6 Fundamental Skills Every Advertiser...Mark Irvine

Lawrence Dean Proposal Nov 2018 Push Monster

Zodpovědně na automatizovaný účetTaste Medio

Google AdWords Update at Pubcon Austin 2009Frederick Vallaeys

Paid Search Basics & Best Practices (Bing, Google)Localogy

Are You Spending Your PPC Budget Wisely?Hanapin Marketing

Are You Spending Your PPC Budget Wisely [Webinar]Internet Marketing Software - WordStream

Your London Google Ads ConferenceJames Lees

Micro Share Web Seminarbjschimmel

Paid Search Considerations & StrategiesTanya Ferrell

ROI of PPCTrada

Infographic: The ROI of Content Marketing (In Numbers Everyone Understands an...Julia McCoy

Google Grants for NonprofitsMonday Loves You

Google Adwords IntroductionAshish Gupta

Driving Massive Traffic for Sales & Lead GenerationAffiliate Summit

Google ad wordsRami Mstafa

Paid Search Crash CourseMark Irvine

Sample PPC Audit ReportMobile SEO Pros

Similaire à Forecasting Search Traffic (20)

How To Predict Your SEO Success: A 5-Step Formula To Help You Win

Pave Your Path to Paid Search Success: 6 Fundamental Skills Every Advertiser ...

Pave Your Path to Paid Search Success - 6 Fundamental Skills Every Advertiser...

Lawrence Dean Proposal Nov 2018

Zodpovědně na automatizovaný účet

Google AdWords Update at Pubcon Austin 2009

Paid Search Basics & Best Practices (Bing, Google)

Are You Spending Your PPC Budget Wisely?

Are You Spending Your PPC Budget Wisely [Webinar]

Your London Google Ads Conference

Micro Share Web Seminar

Paid Search Considerations & Strategies

ROI of PPC

Infographic: The ROI of Content Marketing (In Numbers Everyone Understands an...

Google Grants for Nonprofits

Google Adwords Introduction

Driving Massive Traffic for Sales & Lead Generation

Google ad words

Paid Search Crash Course

Sample PPC Audit Report

Plus de SiteVisibility

60 Minutes to Website Migration Success SiteVisibility

Barrie Tynemouth - Online Price Tracking and Price WarsSiteVisibility

Daiana Damacus - Putting the social in social search enginesSiteVisibility

Miracle Inameti-Archibong - We made our website a progressive web app and why...SiteVisibility

How To Grow Your Audience - Jon Hibbitt and Scott ColenuttSiteVisibility

Google Analytics: Best Practice For Ecommerce - Jon HibbittSiteVisibility

Measuring Content Performance - Jon HibbittSiteVisibility

Digital Marketing In The Age Of 5G Mobile - BrightonSEO September 2015SiteVisibility

Best Practice for Ecommerce SEO - Jon HibbittSiteVisibility

Cutting edge seo #cimcig - jamila mac leanSiteVisibility

Social Media for Charities - November 2012SiteVisibility

The business of SEO and how it can make our world a better placeSiteVisibility

How Classified Sites Can Rank for Big KeywordsSiteVisibility

Chinwag Facebook Marketing Conference EdgerankSiteVisibility

All You Want to Know About Search & MoreSiteVisibility

Social Media for Events SiteVisibility

What Will Google Do NextSiteVisibility

Performance Display: Delivering Results SiteVisibility

Forget the Year of the Dragon: 2012 is the Year of Local SearchSiteVisibility

12 Examples of How You Can Increase Conversions by Understanding PsychologySiteVisibility

Plus de SiteVisibility (20)

60 Minutes to Website Migration Success

Barrie Tynemouth - Online Price Tracking and Price Wars

Daiana Damacus - Putting the social in social search engines

Miracle Inameti-Archibong - We made our website a progressive web app and why...

How To Grow Your Audience - Jon Hibbitt and Scott Colenutt

Google Analytics: Best Practice For Ecommerce - Jon Hibbitt

Measuring Content Performance - Jon Hibbitt

Digital Marketing In The Age Of 5G Mobile - BrightonSEO September 2015

Best Practice for Ecommerce SEO - Jon Hibbitt

Cutting edge seo #cimcig - jamila mac lean

Social Media for Charities - November 2012

The business of SEO and how it can make our world a better place

How Classified Sites Can Rank for Big Keywords

Chinwag Facebook Marketing Conference Edgerank

All You Want to Know About Search & More

Social Media for Events

What Will Google Do Next

Performance Display: Delivering Results

Forget the Year of the Dragon: 2012 is the Year of Local Search

12 Examples of How You Can Increase Conversions by Understanding Psychology

Forecasting Search Traffic

1. Forecasting your search results Estimating Traffic and Conversions By: Graeme Benstead-Hume

2. Why estimate keyword traffic

8. Estimating Search Volume

9. Google Adwords Keyword Tool ‘ Candy’ 11.1m Global Monthly Searches 673k Local Monthly Searches Low Competition

10.

11. Google Insights

12. Other uses for Google Insights Add a seasonal touch to your keyword strategy Read long term trends to identify future opportunities Justify recent changes in traffic volume

13.

14.

15. Putting it all together

16.

17.

18.

19. What else can I do with forecasting? Impress your friends and family with tales of the future! Choose which terms to focus budget on! Calculate ROI!

20. Actually… how accurate is this? We also use real life data once we have it to add weights to search volume estimates. Based on our latest studies we are looking at around a 20% error margin.

21. What next? Talk to me Stay Tuned

22. Thank you!

Notes de l'éditeur

First we need to know how many people are searching for our target search term. Some tools are more accurate than others.
Some clever Math types took some leaked search data and estimated Click Through Rates for various positions on Google.