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Getting Started with Google Tag Manager for eCommerce

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Our Web Analyst, Jon Hibbitt spoke at the Online Seller UK Meetup in Brighton on the 6th April 2017 about Getting Started with Google Tag Manager. You can also watch the accompanying video of the talk on Periscope here: https://www.pscp.tv/SiteVisibility/1BdGYPwgoeYKX?t=6s

Publié dans : Marketing
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Getting Started with Google Tag Manager for eCommerce

  1. 1. Jon Hibbitt – Web Analyst @jonhibbitt @sitevisibility
  2. 2. My Story https://uk.linkedin.com/in/jonhibbitt http://www.travelandleisure.com/articles/the-goring-footmen-tasks
  3. 3. The Team http://www.sitevisibility.co.uk/about-us/team/
  4. 4. Who We Support http://www.sitevisibility.co.uk/about-us/team/
  5. 5. Sitevisibility’s Internet Marketing Podcast @jonhibbitt http://www.sitevisibility.co.uk/blog/2015/02/09/enhanced-ecommerce-tracking-google-analytics-internet-marketing-podc 283/
  6. 6. BRIGHTON SEO http://www.brightonseo.com/
  7. 7. What Is Google Tag Manager? http://www.lunametrics.com/blog/2016/02/15/what-is-google-tag-manager/ Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code. Citation: Google – October 2012
  8. 8. Get these serious money saving, productivity boosting benefits: Quickly and easily update tags and code on your site or app with a few clicks Deploy, test and debug tags and code in minutes not days or weeks Make more money from your online shop using Google Analytics Enhanced E- Commerce Reports
  9. 9. https://support.google.com/tagmanager/answer/6106924?hl=en 74+ Tools Ready To Go With A Few Clicks
  10. 10. Enhanced Ecommerce https://support.google.com/analytics/answer/6367342?hl=en#access
  11. 11. Enhanced Ecommerce Shopping Behaviour http://www.sitevisibility.co.uk/blog/2015/02/09/enhanced-ecommerce-tracking-google-analytics-internet-marketing- podcast-283/
  12. 12. Enhanced Ecommerce Mobile Shopping Behaviour
  13. 13. Enhanced Ecommerce Checkout Behaviour
  14. 14. Plugins can save time and money implementing Enhanced Ecommerce: Magento: http://www.anowave.com/marketpla ce/magento-extensions/magento- google-tag-manager-enhanced- ecommerce-ua-tracking/ WordPress: https://en- gb.wordpress.org/plugins/enhance d-e-commerce-for-woocommerce- store/
  15. 15. Enhanced Ecommerce Product Performance
  16. 16. Tracking Customer Interactions with Events In Google Analytics Via GTM
  17. 17. http://www.lunametrics.com/labs/recipes/ Save time and track customer ‘Events’ in GA with minimal effort: Clicks on file downloads Clicks on outbound links Contact links YouTube video tracking Scroll tracking and engagement timing on pages Listening for AJAX Responses.
  18. 18. Custom HTML tags let you include your own custom JavaScript codes Track Vimeo or YouTube interactions Track Weather data Track SEO SERP Bounce Track Copy Text Recipe Track Facebook ‘Likes’ Track ‘Engagement’ Timings Track Scroll Depth Track Exit Intent https://www.analyticsmania.com/google-tag-manager-recipes/ http://www.lunametrics.com/labs/recipes/
  19. 19. Google Analytics App: Free Automated Insights Android and iOS Actionable if you configure Goals https://pedromatias.co.uk/google-analytics-assistant-for- mobile-apps/
  20. 20. Install Tag Manager Start tracking important stuff Join the community Come to Events Make more money
  21. 21. https://www.google.co.uk/analytics/tag-manager/ Getting started is this simple: Create a free Google Account Create a free Google Tag Manager Account Create a Google Analytics Tag Ask your developers to add the GTM Container Code to all your pages Preview and Test your tag, then publish it! Done