Trade Fair - Trade Show - Trade Exhibition - Hannover Messe
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Trade Fair - Trade Show - Trade Exhibition - Hannover Messe
- 1. TRADE FAIR
- 2. An exhibition organized so that companies in a specific industry can show case and demonstrate their latest products/services TRADE FAIR
- 3. to whom ?
- 6. From 1947 In Germany Boost Economy post WW II
- 12. SHOW INDUSTRY COUNTRY VISITORS Mondial Auto France 14,00,000 NAIAS cars Detroit 8,00,000 Excon Construction machinery India 2,50,000 International Technical IT, Auto, Power, Mech Eng, EC Bulgaria 1,41,000 Automechani ka Auto Mechanics Germany 1,61,000 CeBIT IT Germany 4,80,000 Bauma Construction Germany 4,15,000 GITEX Electronics Dubai 1,20,000 Intermot MotorCycles Germany 2,03,000
- 13. Purpose of Trade show ? facilitate sales competitors creating an image/brand new market trends Global Exposure learn Networking - Relationships Economic benefits Create Leads Product demonstration Free media exposure Buying power
- 15. Are they really necessary?
- 16. CEIR - Center for Exhibition Industry Research • Growth in past 9 quarters in a row • Forecasted to grow in 2015 too • Growth : Finance/legal/Technology and Food • Decrease : Govt./Education/Building/Construction
- 17. How much did exhibitors spend, on average, per attendee who entered their exhibits in 2008 ? $165
- 19. • 35% of attendees are first timers • 34% of attendees reported, purchase intentions were more favorable after visiting 81% Power to recommend & Make final purchase decision
- 20. Yes, they are necessary
- 21. India has just been designated the official Partner Country at HANNOVER MESSE 2015
- 22. Why INIDA • India's fast-growing economy, • Many years of good relations the • Positive experience HANNOVER 2006. 16.1 billion euros, Germany is India’s leading trading partner 300 Indian companies, public sector giants will be participating in the 5 day fair, seeking technology collaborations, business tie-ups
- 23. Thank you
Notes de l'éditeur
- Generally trade shows are not open to the public and can only be attended by company representatives and members of the press.
- You might be wondering what purpose trade shows and expos serve. Well, these events exist because they work. They facilitate sales and sales pitches from a wide variety of vendors and businesses. Trade shows and Expo’s offer a win-win for everyone who attends. Potential buyers have the ability to shop around and vendors get to show off what they have to offer. At a trade show, everyone has the opportunity to benefit. The attendees benefit because they do not have to go far to interact with lots of different sellers and vendors of products and services. For a person looking to buy something in particular, there are not many better places you can find. The vendors also benefit from being in a place with so many potential customers. Vendors also have the opportunity to see what their competitors are doing, and if they are being successful at it. You get the advantage to see if new market trends are worth following and if the customers are eager to buy. Even with expos, where direct buying and selling doesn’t usually take place, are important. A business present at an expo can be important in maintaining or creating an image and brand to a prospective customer. A good impression made at an expo may lead to business and publicity down the line. You can also gain new knowledge by receiving tips, tools, and strategies from other vendors. It is an excellent chance to get your business out there and learn more about your industry. 1. Connections. Most trade shows encourage both delegates and exhibitors to establish a year-round working relationship by connecting them using LinkedIn, blogs, newsletters, matchmaking and webinars. 2. Face-to-face contact. Both prospects and current customers frequent trade shows, so it’s an efficient and personal way to network, market, and sell directly to your target audience. Make sure to ask the show management for their target audience or the delegate list from the previous year to ensure it’s the right event for you. 3. Product demonstration. People attend trade shows to seek out new products and services, so it’s the perfect opportunity to put those new products directly into their hands – literally. Attendees are able to touch, feel, hear and see how your product or service can fulfill a need that their business has. 4. Stronger relationships. Attending receptions and other networking event gives you the opportunity to engage in relationship building with others in your industry – including influential decision makers – and a chance to collect useful intelligence to take home with you. 5. Educational opportunities. Education sessions can help you better understand the challenges and trends in your industry, strengthen your business strategy, better position yourself to your clients, and move your business forward. 6. Free media exposure. Most trade shows generate a significant amount of media coverage. Work with show management and their public relations team to determine any opportunities for your booth to be featured. The result can be additional free exposure in trade magazines, television and radio. 7. Share expertise. Explore opportunities for your company to participate as a speaker. You will automatically be positioned as a thought leader in the industry by attendees looking for trustworthy and knowledgeable industry experts. 8. Hype generation. Trade shows give you another opportunity to reach out via social media to talk up your company. You can tweet about the offerings at your booth or post a message on your Facebook page about what new service or product you’ll be promoting. It’s also an opportunity to let your social media following know about other learnings. 9. Buying power. According to a report from the Center for Exhibition Industry Research, 81 per cent of trade show attendees have buying authority. That means more than 4 out of 5 delegates visiting the show floor have money to spend. 10. Good PR. Participating in a trade show tells current customers and prospects that your company is financially strong, innovative, and actively reaching out to share your successes with them. It also demonstrates your drive and competitiveness – you’re not sitting back and letting the competition grab the spotlight.
- Whether technological advancements has made tradeshows obsolete ? Are they really necessary these days ?
- Whether technological advancements has made tradeshows obsolete ? Are they really necessary these days ?