This document talk about the bottled water industry. The Follower, Nicher, Leader etc...

2. Deepak Raja
Ishan Garg
Kumar Gaurav
Siva Priya S
Vikash Dahiya

3. Industry
One of fastest growing industry.
4000 Crore Industry
Increasing by 30% per year in upcoming 7 years
More than 200 brands present in India

4. Key Players-Captures 40 %
of Indian Market
 Bisleri
 Kinley (Coco cola)
 Aquafina (PepsiCo)
 Kingfisher (mount Everest)
 Rail neer (IRL)
 Bailey (Parle agro)
 Himalayan (TATA)
 Oxyrich (Manikchand)
 Evian
 Aava

5. Leader-
Bisleri (Stay Protected)
 Bisleri international ltd
 1965 – Early mover
 Plants owned- 17,
reaches to 1,50,000 stores.
 Aggressive marketing, rural
penetration, low
pricing, logistics, innovation
 Aqua Green Revolution under CSR Activity.
 Growth- 35%, Share-40%

6. Challengers-Kinley
 Kinley(Boond Boond Mein Vishwas)
 Reaches to 80,000 outlets
 25% Market Share
 Made with Reverse Osmosis, along with
latest technology to ensure purity.
 Targeting all group- Lower, Middle & Higher

7. Challenger- Aquafina
 Aquafina (PepsiCo) -The purest part of you.
 19 plants across India, reaches to 50,000
outlets.
 Five step state-of-the-art purification process
 In Plant Testing, Offsite Monitoring and 3rd party
Testing, to ensure purity of water.
 Refreshing and sharp Advertising.

8. Nicher - Himalayan
(‘Live Natural’)
 Himalayan (Tata)-Live Natural
 Captures 70% of premium niche market
 Customer base
 Taj, The
Oberoi, Marriott, InterContinental,
 Premium airlines like Jet Airways
 Restaurants like Zodiac Grill, China Gate.
 Internationally accepted natural mineral
water from India
 Captures the heart of health conscious
customers around the world

9. Nicher- Rail neer
 Rail neer (IRL)
 Currently have 3 plants, plans to open 2 more plants by
2014.
 Focusing on the Railway Sector.
 To go by State-of-the-Art-Technology, to avoid human
touch and insure excellent water purity.
 Expanding their distribution system
through IRCTC outlets.
 No competition in this segment.

10. Nicher - Aava
 Launched in October, 2005
 Capacity 400000 liter/day
 Growing at 400% /annum
 Innovative design and functionality
 Clients - spice jet, air India, the grand
bhagwati hotels and le meridian.

11. Follower
 Kingfisher
One of the best distribution in
Infrastructure, that helps in reaching
customers.
 Oxyrich (Manikchand)
Emerging Market

12. Follower - Bailey
 The Fountain of Youth.
 29 plants across India
 The first to launch special four-sided
200ml bottles catering to premium
airlines like Jet Airways and British
Airways.
 It is the first water brand to be issued an
ISI certification
 Aggressive marketing and distribution

13. Thank you