Kelly Magowan's presentation at RecruitTECH 2009 on "Niche Job Sites for Quality: Why a Mix of Advertising Solutions is Best". Over the past five years, there has been a proliferation of ‘niche’ job boards in the US and UK job markets and this trend has started to become apparent in Australia, as advertising moves increasingly from print to online.

1. Niche Job Sites for Quality: Why a Mix of Advertising Solutions is Best Kelly Magowan Six Figures – Executive Jobs. News. Services www.sixfigures.com.au

2. “ It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” Charles Darwin

9. Job Seekers & Advertisers Like Niche Job Seekers Relevant Jobs Time Saving Legitimate Jobs Discerning Advertisers Trust Tribe Advertisers Relevant Applicants Time Saving Dollar Saving Passive Job Seekers Discerning Job Seekers Build Relationships

10. When to Use Niche vs. Generalist Niche Professional / Specialist Low Volume Relevant Applicants Target Market Exposure Connect with Passives Build Relationships Generalist Lower Skilled High Volume Applicants Mix of Relevance Broad Market Exposure Attract Active Job Seekers Transactional