Since we are in a time when it seems every brand and business is engaging in some sort of content marketing, getting your content noticed is increasingly popular. This presentation looks at ways to break through all the noise online and get noticed.
42. GETTING OTHERS TO SHARE YOUR CONTENT
Are there attractions or
anything else you could
feature to encourage
them to share your
content to their
audience?
63. HERE’S WHY
1. Launch Facebook
2. Click into the search box
3. Enter the business name
4. Choose from the results
Find us on Facebook =
1. Launch a browser / Google
2. Click into the search box
3. Enter the business name
4. Choose from the results
Searching on the internet =
64. HERE’S WHY
Find us on the internet!
(But businesses don’t do this… as it makes no sense!)
Saying ‘Find us on Facebook’is the same as saying:
65. HERE’S WHY:
Business indicating they’re on Facebook by showing the logo
but not giving their Facebook web address, meaning you have
to ‘Find them’:
73. ONE OTHER SOCIAL ELEMENT TO OWN
# Make it relevant
# Keep it short as possible
# Make sure nobody else is using it
# Is it for a campaign or is it ongoing?
# Try to make it conversational
# Keep them to a minimum