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Colm Hanratty
Managing Director
Sixtwo Digital
Breaking through
the noise
(And some practical social media tips too)
@colmhanratty
 From here...
A BIT ABOUT ME
 I like to travel...
 I like to be social...
A BIT ABOUT ME
1. Being human
CONTENT AND SOCIAL MEDIA MARKETING IS ABOUT
2. Creating relationships
3. Personalising your
business
A BIT MORE ABOUT ME
 Worked here for almost 11 years...
A BIT MORE ABOUT ME
 Founded this company in November 2013…
 Proven track record of generating a
Return On Investment for businesses
WHAT WE DO
When it comes to
content and social
media marketing...
How to break through the noise with your content marketing and social media marketing
How to break through the noise with your content marketing and social media marketing
YOU WANT TO BE THE…
How being human
helps you break
through the
noise…
BEING HUMAN
BEING HUMAN
BEING HUMAN
BEING HUMAN
BEING HUMAN
BEING HUMAN
But don’t fall into
this trap…
MY INSTAGRAM FEED ON FRIDAYS
MY INSTAGRAM FEED ON FRIDAYS
MY INSTAGRAM FEED ON FRIDAYS
MY INSTAGRAM FEED ON FRIDAYS
MY INSTAGRAM FEED ON FRIDAYS
MY INSTAGRAM FEED ON FRIDAYS
MY INSTAGRAM FEED ON FRIDAYS
STOP SAYING HAPPY FRIDAY & YOU’LL BE…
FRIDAY
FRIDAY
FRIDAY
FRIDAY
FRIDAY FRIDAY
Having something
unique helps you
break through the
noise...
HOW HAVING SOMETHING UNIQUE WORKS
HOW BEING HUMAN WORKS
A HOTEL THAT GOT MORE LIKES THAN PAULIE
WHAT MAKES YOUR HOTEL UNIQUE?
1. The staff?
2. The location?
3. The history?
4. The rooms?
Getting others to
share your
content helps you
break through the
noise...
SHAREABLE CONTENT
SHAREABLE CONTENT
SHAREABLE CONTENT
SHAREABLE CONTENT
SHAREABLE CONTENT
SHAREABLE CONTENT
SHAREABLE CONTENT
GETTING OTHERS TO SHARE YOUR CONTENT
Are there attractions or
anything else you could
feature to encourage
them to share your
content to their
audience?
Search engine
friendly content
helps you break
through the
noise...
DISCOVERABLE CONTENT
DISCOVERABLE CONTENT
‘Evergreen’
content helps you
break through the
noise...
EVERGREEN CONTENT
4 practical social
media tips...
How to break through the noise with your content marketing and social media marketing
SHOULD YOU BE ON EVERY SOCIAL CHANNEL?
SEO
Ownership
WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?
WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?
WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?
WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?
WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?
REGISTER YOUR NAME!
REGISTER YOUR NAME!
REGISTER YOUR NAME!
REGISTER YOUR NAME!
 Namechk.com
OWN YOUR HOTEL’S ‘VANITY URL’
How to break through the noise with your content marketing and social media marketing
STOP SAYING ‘FIND US ON FACEBOOK’
(Apart from on your website)
HERE’S WHY
1. Launch Facebook
2. Click into the search box
3. Enter the business name
4. Choose from the results
Find us on Facebook =
1. Launch a browser / Google
2. Click into the search box
3. Enter the business name
4. Choose from the results
Searching on the internet =
HERE’S WHY
Find us on the internet!
(But businesses don’t do this… as it makes no sense!)
Saying ‘Find us on Facebook’is the same as saying:
HERE’S WHY:
Business indicating they’re on Facebook by showing the logo
but not giving their Facebook web address, meaning you have
to ‘Find them’:
HERE’S WHY
But when you go
looking for them…
you can’t find
them!
How to break through the noise with your content marketing and social media marketing
HAVE A CONTENT CALENDAR
How to break through the noise with your content marketing and social media marketing
MOST EFFECTIVE SOCIAL NETWORK
MOST EFFECTIVE SOCIAL NETWORK
ONE OTHER SOCIAL ELEMENT TO OWN
ONE OTHER SOCIAL ELEMENT TO OWN
# Make it relevant
# Keep it short as possible
# Make sure nobody else is using it
# Is it for a campaign or is it ongoing?
# Try to make it conversational
# Keep them to a minimum
One final tip...
Engaging Inspiring Entertaining Educational
MAKE YOUR CONTENT
Thanks
colm@sixtwodigital.com
@colmhanratty
@sixtwodigital
www.sixtwodigital.com

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How to break through the noise with your content marketing and social media marketing

Notes de l'éditeur

  1. ----- Meeting Notes (16/10/2013 20:41) ----- We have to spend the entire day with each other! Thinking human, not corporate
  2. ----- Meeting Notes (16/10/2013 20:41) ----- We have to spend the entire day with each other! Thinking human, not corporate
  3. ----- Meeting Notes (16/10/2013 20:41) ----- We have to spend the entire day with each other! Thinking human, not corporate
  4. ----- Meeting Notes (16/10/2013 20:41) ----- We have to spend the entire day with each other! Thinking human, not corporate
  5. ----- Meeting Notes (16/10/2013 20:41) ----- We have to spend the entire day with each other! Thinking human, not corporate
  6. ----- Meeting Notes (16/10/2013 20:41) ----- We have to spend the entire day with each other! Thinking human, not corporate
  7. ----- Meeting Notes (16/10/2013 20:41) ----- We have to spend the entire day with each other! Thinking human, not corporate
  8. ----- Meeting Notes (16/10/2013 20:41) ----- We have to spend the entire day with each other! Thinking human, not corporate
  9. ----- Meeting Notes (16/10/2013 20:41) ----- We have to spend the entire day with each other! Thinking human, not corporate
  10. ----- Meeting Notes (16/10/2013 20:41) ----- We have to spend the entire day with each other! Thinking human, not corporate
  11. ----- Meeting Notes (16/10/2013 20:41) ----- We have to spend the entire day with each other! Thinking human, not corporate
  12. ----- Meeting Notes (16/10/2013 20:41) ----- We have to spend the entire day with each other! Thinking human, not corporate
  13. ----- Meeting Notes (16/10/2013 20:41) ----- We have to spend the entire day with each other! Thinking human, not corporate
  14. ----- Meeting Notes (16/10/2013 20:41) ----- We have to spend the entire day with each other! Thinking human, not corporate
  15. ----- Meeting Notes (16/10/2013 20:41) ----- We have to spend the entire day with each other! Thinking human, not corporate