Presention outlining how I started using Social Media as part of my marketing strategy.

1. Social Networking Sites & Social Proof Marketing Jeff Baxter Mortgage Banking at the Beach January 23, 2009

2. Why Social Networking Sites I need “social proof” simply the theory that people’s behavioral patterns are highly influenced by the actions of the people or community around them. I seldom see clients face-to-face I rely on referral market almost 100% People don’t know me from say Jeff “Skunk” Baxter 2

3. They don’t know me, but they know I know mortgages! 3

4. Where I hang? Active|Rain – www.activerain.com Twitter – www.twitter.com Facebook – www.facebook.com Linked In – www.linkedin.com Zillow – www.zillow.com Zoominfo – www.zoominfo.com Namyz - www.namyz.com 4

5. Active |Rain 5

6. Active|Rain Blog 6

7. My Blog 7

8. Twitter: communicate with your network 140 characters at a time!“I’m quoting 4.875% with 0 points on a $300,000 loan with 20% down and a 720 credit score.”“Yesterday I closed a refi for past clients who just bought their home last August. Dropped their rate by 1.5% -saving $200 per month.” 8 Blog post on A|R is automatically posted to my Twitter account.

9. Facebook 9 My Blogs My Realtors

10. LinkedIn – real value with professionals, realtors, investors. Build your network and most importantly – recommendations. 10

11. LinkedIn – link in your Blog 11

12. LinkedIn – Real Social Proof 12

13. Zillow – Mortgage MarketplaceAccess to discussion boards, answer questions for consumers, provide quotes, get rated 13

14. Blackberry Tricks & Tips I’ll add these later 14