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Social Business
Why organizations should “like” it…

Steve DeLuca
Chief Information Officer
The SI Organization, Inc.
1

©2013 The SI Organization, Inc.
Topics

•
•
•
•
•
•
•
•

Share is the new Save
Slide 2

©2013 The SI Organization, Inc.

Social Strategy
Why Social Business
Business Drivers
The SI Social Platform
Exemplars
Lessons Learned
Challenges
Key Takeaways
Social Strategy
Personal Social Interaction

Enterprise Social Interaction

Friends & Family
ActivitiesInterests
Networking

Customer
Relationship
Data

Concise Real-time
Info, Diverse
Knowledge Base

Focused
Interest
Interaction

Employee
Profiles,
Interests

Domain
Focused
Communities

Shared
Interest Groups

•
•
•
•
Slide 3

Communications

Leverage top use cases where social collaboration adds most value
Deploy technology that lowers the barriers to participation
Execute a focused campaign around “Networking the Enterprise…”
Coach the business for Productivity
©2013 The SI Organization, Inc.

Programs /
Teams
Why Social Business?
• Media Adoption Rates - Years to reach 50 million users:
38

Radio
TV
Internet
iPod
Facebook

13

4
3
1[200M Users]
0

5

10

15

20

25

30

35

40

• Statistics of Interest
–
–
–

96% of Millennials leverage social collaboration routinely
>50% of the world’s population is <30 years old
Twitter
» ~5,700 tweets/second
» Beats traditional media, government organizations and Google in breaking news
» 55–64 year age bracket is fastest growing demographic

–
–
–

Visual social networks (e.g. Pinterest and Tumblr) are the fastest growing
Instagram sees 40M photos posted/day
19M U.S. users composed 263M Tweets about live TV (2nd Quarter 2013)

• Online social influence measurement is showing up on resumes
• “The Wisdom of Crowds”
Sources

Forbes, Nielsen, Bloomberg, TechCrunch, Mashable, Time Magazine, FanPageList, Twitter, McKinsey Consulting

http://blog.bufferapp.com/10-surprising-social-media-statistics-that-will-make-you-rethink-your-strategy
http://socialmediatoday.com/stevepyoung/1656466/24-must-see-social-media-statistitcs-2013

Slide 4
Microsoft Survey on Enterprise Social

How much do you feel that your productivity at work has
increased or decreased because of your social tools?

Slide 5

http://www.microsoft.com/en-us/news/download/presskits/enterprisesocial/docs/escresearchsumppt.pdf - 5/27/2013
Business Drivers

Slide 6

©2013 The SI Organization, Inc.
The SI Social Platform - Portal

Activity Streams

Slide 7

People &
Communities
Alerts

Personal Profile

©2013 The SI Organization, Inc.
The SI Social Platform - People & Communities

Slide 8

©2013 The SI Organization, Inc.
The SI Social Platform - Activity Stream

Slide 9

©2013 The SI Organization, Inc.
The SI Social Platform - Leaderboard

Other Example:

Slide 10

©2013 The SI Organization, Inc.
Social Business Exemplars
Status/Awareness

Communication

Crowd Sourcing

Slide 11

©2013 The SI Organization, Inc.
Social Business Exemplars cont’d…
Feedback

Communities of Practice/Affinity Groups

Knowledge Retention

Slide 12

©2013 The SI Organization, Inc.
Social Business Exemplars cont’d…
Enhanced Customer Service

Customer Self Service

Slide 13

©2013 The SI Organization, Inc.
Exemplars cont’d…
Skill Search

Slide 14

©2013 The SI Organization, Inc.
Lessons Learned
•
•
•
•
•
•
•
•
•
•

Develop goals, objectives and align employees
Execute “Social Enterprise” Campaign
Culture eats strategy for lunch
Participation must be easy and rewarding
Concise communications receive more engagement
Top down champions
Seed and cultivate social streams
Measure
Integrate Social into Business Processes
Let it be “social” too!
Focus is at organizational levels, not individual…

Slide 15

©2013 The SI Organization, Inc.
Challenges
•
•
•
•
•
•
•
•

“Need to know” verses “need to share” culture
The word “social” is misunderstood
People aren’t comfortable “working out loud”
Lack of gratification from participation
Social tools are stove piped
Email overload
Social communications challenges chains of command
Data security

Slide 16

©2013 The SI Organization, Inc.
Get Started with Social Business
•
•
•
•
•
•
•
•

Determine Corporate Goals
Drive Organizational Transformation
Obtain Executive Champions
Deploy Social Collaboration Platform
Seed and Cultivate Social Streams
Provide Training and Coaching
Integrate Social into Business Processes
Incentivize Social Contribution

Slide 17

©2013 The SI Organization, Inc.
Key Take Aways
• The way people collaborate has rapidly shifted

• Organizations embracing social tools are improving
productivity and creating competitive advantage
• Enterprise social can tightly knit a globally deployed
workforce
• There are still significant challenges to gaining
benefits
Social is no longer a game changer… it’s staying in the game!
Slide 18

©2013 The SI Organization, Inc.
About
The SI Organization, Inc.
The SI is a leading provider of full life cycle,
mission-focused systems engineering and
integration capabilities to the U.S. Intelligence
Community, Department of Defense and other
agencies. We have a 40-year history of successfully
delivering complex, system-of-systems technology
solutions.

Slide 19

©2013 The SI Organization, Inc.
Backup

thesiorg.com
©2013 The SI Organization, Inc.
Need to Share

Collectively discovering how

ROI

Innovative thinking

Shared understanding

Need to shift the enterprise culture to gain maximum value…
Slide 21

©2013 The SI Organization, Inc.
Microsoft Survey on Enterprise Social

How much do you feel that your
productivity at work has increased or
decreased because of your social tools?

Slide 22

http://www.microsoft.com/en-us/news/download/presskits/enterprisesocial/docs/escresearchsumppt.pdf - 5/27/2013

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Social Business - Why Organizations Should "Like it"!

  • 1. Social Business Why organizations should “like” it… Steve DeLuca Chief Information Officer The SI Organization, Inc. 1 ©2013 The SI Organization, Inc.
  • 2. Topics • • • • • • • • Share is the new Save Slide 2 ©2013 The SI Organization, Inc. Social Strategy Why Social Business Business Drivers The SI Social Platform Exemplars Lessons Learned Challenges Key Takeaways
  • 3. Social Strategy Personal Social Interaction Enterprise Social Interaction Friends & Family ActivitiesInterests Networking Customer Relationship Data Concise Real-time Info, Diverse Knowledge Base Focused Interest Interaction Employee Profiles, Interests Domain Focused Communities Shared Interest Groups • • • • Slide 3 Communications Leverage top use cases where social collaboration adds most value Deploy technology that lowers the barriers to participation Execute a focused campaign around “Networking the Enterprise…” Coach the business for Productivity ©2013 The SI Organization, Inc. Programs / Teams
  • 4. Why Social Business? • Media Adoption Rates - Years to reach 50 million users: 38 Radio TV Internet iPod Facebook 13 4 3 1[200M Users] 0 5 10 15 20 25 30 35 40 • Statistics of Interest – – – 96% of Millennials leverage social collaboration routinely >50% of the world’s population is <30 years old Twitter » ~5,700 tweets/second » Beats traditional media, government organizations and Google in breaking news » 55–64 year age bracket is fastest growing demographic – – – Visual social networks (e.g. Pinterest and Tumblr) are the fastest growing Instagram sees 40M photos posted/day 19M U.S. users composed 263M Tweets about live TV (2nd Quarter 2013) • Online social influence measurement is showing up on resumes • “The Wisdom of Crowds” Sources Forbes, Nielsen, Bloomberg, TechCrunch, Mashable, Time Magazine, FanPageList, Twitter, McKinsey Consulting http://blog.bufferapp.com/10-surprising-social-media-statistics-that-will-make-you-rethink-your-strategy http://socialmediatoday.com/stevepyoung/1656466/24-must-see-social-media-statistitcs-2013 Slide 4
  • 5. Microsoft Survey on Enterprise Social How much do you feel that your productivity at work has increased or decreased because of your social tools? Slide 5 http://www.microsoft.com/en-us/news/download/presskits/enterprisesocial/docs/escresearchsumppt.pdf - 5/27/2013
  • 6. Business Drivers Slide 6 ©2013 The SI Organization, Inc.
  • 7. The SI Social Platform - Portal Activity Streams Slide 7 People & Communities Alerts Personal Profile ©2013 The SI Organization, Inc.
  • 8. The SI Social Platform - People & Communities Slide 8 ©2013 The SI Organization, Inc.
  • 9. The SI Social Platform - Activity Stream Slide 9 ©2013 The SI Organization, Inc.
  • 10. The SI Social Platform - Leaderboard Other Example: Slide 10 ©2013 The SI Organization, Inc.
  • 11. Social Business Exemplars Status/Awareness Communication Crowd Sourcing Slide 11 ©2013 The SI Organization, Inc.
  • 12. Social Business Exemplars cont’d… Feedback Communities of Practice/Affinity Groups Knowledge Retention Slide 12 ©2013 The SI Organization, Inc.
  • 13. Social Business Exemplars cont’d… Enhanced Customer Service Customer Self Service Slide 13 ©2013 The SI Organization, Inc.
  • 14. Exemplars cont’d… Skill Search Slide 14 ©2013 The SI Organization, Inc.
  • 15. Lessons Learned • • • • • • • • • • Develop goals, objectives and align employees Execute “Social Enterprise” Campaign Culture eats strategy for lunch Participation must be easy and rewarding Concise communications receive more engagement Top down champions Seed and cultivate social streams Measure Integrate Social into Business Processes Let it be “social” too! Focus is at organizational levels, not individual… Slide 15 ©2013 The SI Organization, Inc.
  • 16. Challenges • • • • • • • • “Need to know” verses “need to share” culture The word “social” is misunderstood People aren’t comfortable “working out loud” Lack of gratification from participation Social tools are stove piped Email overload Social communications challenges chains of command Data security Slide 16 ©2013 The SI Organization, Inc.
  • 17. Get Started with Social Business • • • • • • • • Determine Corporate Goals Drive Organizational Transformation Obtain Executive Champions Deploy Social Collaboration Platform Seed and Cultivate Social Streams Provide Training and Coaching Integrate Social into Business Processes Incentivize Social Contribution Slide 17 ©2013 The SI Organization, Inc.
  • 18. Key Take Aways • The way people collaborate has rapidly shifted • Organizations embracing social tools are improving productivity and creating competitive advantage • Enterprise social can tightly knit a globally deployed workforce • There are still significant challenges to gaining benefits Social is no longer a game changer… it’s staying in the game! Slide 18 ©2013 The SI Organization, Inc.
  • 19. About The SI Organization, Inc. The SI is a leading provider of full life cycle, mission-focused systems engineering and integration capabilities to the U.S. Intelligence Community, Department of Defense and other agencies. We have a 40-year history of successfully delivering complex, system-of-systems technology solutions. Slide 19 ©2013 The SI Organization, Inc.
  • 20. Backup thesiorg.com ©2013 The SI Organization, Inc.
  • 21. Need to Share Collectively discovering how ROI Innovative thinking Shared understanding Need to shift the enterprise culture to gain maximum value… Slide 21 ©2013 The SI Organization, Inc.
  • 22. Microsoft Survey on Enterprise Social How much do you feel that your productivity at work has increased or decreased because of your social tools? Slide 22 http://www.microsoft.com/en-us/news/download/presskits/enterprisesocial/docs/escresearchsumppt.pdf - 5/27/2013