The document discusses brand positioning ideas focusing on creating products that are aesthetically pleasing and ergonomic. It lists core values of sincerity, sustainability, and dedication. The brand personality is described as leadership oriented, community focused, and globally minded.

1. BRAND POSITIONING
IDEAS AESTHETICALLY PLEASING + ERGONOMIC
VALUES SINCERITY, SUSTAINABILTY, DEDICATION
PERSONALITY LEADERSHIP, COMMUNITY ORIENTED, 2
GLOBALLY MINDED