8. Pre-assumptions
You are not interested solely on money
You are intrigued by the idea of creating
something from nothing
9. Pre-assumptions
You are not interested solely on money
You are intrigued by the idea of creating
something from nothing
You want to create something BIG
11. What Is a Startup
Not small version of big company
12. What Is a Startup
Not small version of big company
Startups operate in extreme uncertainty.
13. What Is a Startup
Not small version of big company
Startups operate in extreme uncertainty.
Need to throw away some rules that apply to
big companies
21. Lean Startup
You the founder do not know exactly what
kind of product the customer wants/needs.
22. Lean Startup
You the founder do not know exactly what
kind of product the customer wants/needs.
Your job is to use customer feedback to
rapidly pivot to reach product/market fit
before running out of money.
26. Customer Feedback
Not just numbers (Google Analytics)
“Get out of the building”
If you’ve never sold to customers, you’ll never
be a great entrepreneur
38. Product/Market Fit
Product is validated by the market
Marketing & sales proven to be effective and
repeatable
Minimize burn until you get to P/M fit
66. Key Takeaways
• Engage customers early and often - "Get out
of the building"
• Start building today.
67. Key Takeaways
• Engage customers early and often - "Get out
of the building"
• Start building today.
• Join the NYC startup community today.
68. Links
• Steve Blank http://ecorner.stanford.edu/authorMaterialInfo.html?
mid=2056 (Click podcast > download mp3)
• Eric Ries http://www.vimeo.com/7345172 (slides: http://
www.slideshare.net/startuplessonslearned/2009-09-21-the-lean-
startup-seedcamp-edition)
• Sean Ellis http://startup-marketing.com/the-startup-pyramid/
• Steve Blank http://venturehacks.com/articles/cheap-startups
• venturehacks.com
Notes de l'éditeur
Great engineers understand what customers need
Great engineers understand what customers need
Great engineers understand what customers need
Story: Paypal starts out as an application that securely stores encryption keys on Palm Pilots. Realizes that no one wants this. What other product can they make? Figures that they're good with security, so how about a way to transfer money securely from Palm to Palm? Then, realize that more people are using the online demo than the Palm application. Pivot to the web-based model, becomes #1 online payment platform.
Story: Paypal starts out as an application that securely stores encryption keys on Palm Pilots. Realizes that no one wants this. What other product can they make? Figures that they're good with security, so how about a way to transfer money securely from Palm to Palm? Then, realize that more people are using the online demo than the Palm application. Pivot to the web-based model, becomes #1 online payment platform.
Story: Paypal starts out as an application that securely stores encryption keys on Palm Pilots. Realizes that no one wants this. What other product can they make? Figures that they're good with security, so how about a way to transfer money securely from Palm to Palm? Then, realize that more people are using the online demo than the Palm application. Pivot to the web-based model, becomes #1 online payment platform.
Dropbox - not only validate worth of product, but learn exactly what to build
Dropbox - not only validate worth of product, but learn exactly what to build