Reputation is our priceless asset. In this case how we are managing this asset and what we are doing to protect it? This presentation is a kind of "to do list" on where to start to run a program and put our personal input.

1. How do you manage your reputation? 9 step process of designing a confidence building program By SALIM KADIBESEGIL December 2008

2. How do you manage your reputation? 1 Put reputation into the agenda of the CEO

3. How do you manage your reputation? 2 Decide on how would you like to be perceived in the eyes of your stakeholders and will this differentiate you in the competition? (*)Define your stakeholders one by one and make a priority list Photo credit; www. bized . co . uk /.../ activity /knowing11. htm

4. How do you manage your reputation? 3 Check your corporate values whether they are in line with the society’s and serves to become a company you would like to be perceived Photo credit http://www.valuequotes.net/Value%20Quotes.gif

5. How do you manage your reputation? 4 Conduct a research on how you are perceived among the stakeholders and evaluate the gaps of perceptions vs. reality.

6. How do you manage your reputation? 5 Establish a steering committee in the company whose job is to run a reputation management program. Announce this initiative to whole employees by the CEO

7. How do you manage your reputation? 6 Take a look at your processes and policies where the gap of perception can be closed. If not develop ones which can meet the expectations of stakeholders.

8. How do you manage your reputation? 7 Prepare a communications and relationship program through the studies of the steering committee where every employee will take part to take the responsibility of the designed reputation strategy.

10. How do you manage your reputation? 9 Prepare a “ reputational risk” analysis map. Take actions to reduce the risks. Assign new delegates to the steering committee!