Carmooch v2.0 is nearly live! This is the presentation we will be using to demonstrate it's features at the 2011 Australian International Motor Show in Melbourne.

2. Australia has the most number of established users of social media in the world. “Car manufacturers need to consider how they can reach their customers online before they step into the dealership to make their final decision.” Colin Barnard, Auto Industry Marketing Manager Followed by the USA and UK.

3. 90%Of car buyers research online before buying, up from 60% five years ago

4. Of those, 31% rely on user-generated content with consumer ratings and reviews most popular

5. Automotive websites have the highest conversion rate for the automotive vertical

6. Rich media doubles the conversion rate and triples the click through rate

7. “Car manufacturers need to consider how they can reach their customers online before they step into the dealership to make their final decision.”

8. Lady Gaga has 11,000,000+ Twitter followers More than all the car brands on Twitter combined… probably “Car manufacturers need to consider how they can reach their customers online before they step into the dealership to make their final decision.”

9. With 5,842,093 likes, BMW is the most popular car brand on Facebook. …just ahead of I ♥ SLEEPwhich has 5,325,656 likes. “Car manufacturers need to consider how they can reach their customers online before they step into the dealership to make their final decision.”

10. It’s time car brands had their own social network. “Car manufacturers need to consider how they can reach their customers online before they step into the dealership to make their final decision.”

11. Source: Bonita Stewart, Automotive Industry Director, Google, January 20, 2009

12. IT IS WITH THESE TRENDS IN MIND THAT CARMOOCH WAS BORN (Three years in the making and still as relevant as ever!)

13. CARMOOCH IS A BRAND COMMUNITY

14. CARMOOCH IS A CAMPAIGN PLATFORM

15. CARMOOCH IS AN ONLINE LEAD GENERATOR

16. CARMOOCH IS REPUTATION MANAGEMENT

17. You have followers, now lead them somewhere.

19. Turn your customers and online followers into brand ambassadors and sales leads.

20. CARMOOCH BRAND PAGES

21. Main Campaign Portal Virtual Showroom and Model Overview Branded News, Reviews and Discussion Feed Brand Profile Box Customers, Owners & Fans

22. Main Campaign Portal Generously sized campaign portal spaces Website within a website Launch campaigns directly to an audience of new car buyers and owners Interactive rich media opportunities Ad space is available exclusively for the designated brand – no competing for ad space

23. Virtual Showroom and Model Overview Entire new vehicle range on display Quick reference for rating and price Link to model profile page Simplifies the model range and divides a model range into two separate models where appropriate

24. Branded News, Reviews and Discussion Feed Communicate with followers and visitors Share news, updates, photos and video Offer customer service and support Always fresh content – populated by community

25. Brand Profile Box Overview of site participation Reviews Owners Followers Updates Share your presence on other social networks

26. CARMOOCH MODEL PAGES

27. Individual Model Campaign Portal Carmooch Summary Review Model Review Feed Owners Also Consider Suggestions

28. Carmooch Summary Review Overall aggregated review based on ratings from professional journalists and owners Online reputation management Index reviews from across the web in one place Don’t let one bad review spoil the appeal More opinions mean more informed consumers

29. Individual Model Campaign Portal Create custom display campaigns for individual models Specifically target users viewing a particular model page Ad space is available exclusively for the designated brand – no competing for ad space

30. Model Review Feed Displays reviews for a specific model in one convenient feed Help potential new car buyers discover opinions they otherwise would have never found Ensure car buyers are reading the latest reviews, and not content based on outdated models Improve user attention with video reviews embedded directly into the stream

31. Owners Displays list of actual vehicle owners of each specific model – not fans, not random reviewers – owners. Allows potential new car buyers to delve deeper and read individual owner experiences and ongoing updates

32. Also Consider Suggestions Displays up to four other suggested models based on rating, number of reviews, price, category and user recommendation Carmooch ‘SEO’ – more reviews and better ratings ensure a model is displayed more frequently throughout Carmooch Improves brand exposure throughout the site Provides a more organic path through the site for new car buyers to discover new models they may not have previously considered

33. CARMOOCH CONSUMER PAGES

34. Targeted Campaign Portal Status Updates & Vehicle Data Logging Personal News Feed & Car History Crowd Sourced Vehicle Usage Analytics Individually Specified Vehicles to Consider

35. Status Updates & Vehicle Data Logging Owners can share updates on their vehicle ownership experience including photos, links and videos Log fuel stops and track fuels costs and fuel efficiency Service interval check-ins Odometer recording Miscellaneous expense tracking

36. Personal News Feed & Car History Displays a public record of an owners experience and data logging Allows owners to keep track of their vehicle history Potential new car buyers can browse actual detailed ownership experiences Follow brands and users to keep up to date with news and updates

37. Targeted Campaign Portal Competitive ad placement available on user profiles Target the entire Carmoochuserbase or only a specific demographic

38. Crowd Sourced Vehicle Usage Analytics Displays the most complete and accurate world representation of how consumers are using their vehicles Compare individual experiences to vehicle averages Go beyond the fuel economy rating to discover the real-world costs of owning a particular vehicle

39. Individually Specified Vehicles to Consider Displays a public record of an owners experience and data logging Allows owners to keep track of their vehicle history Potential new car buyers can browse actual detailed ownership experiences Follow brands and users to keep up to date with news and updates

40. Carmooch is live now.

41. Contact us to organise a demonstration.

42. www.carmooch.com george@carmooch.com