1.
THAT’S
THE GOOD
NEWS
THE BAD
NEWS IS
Storytelling is not the easiest
thing for every presenter to do
THAT’S
THE GOOD
NEWS

2.
HOW DO YOU
CHOOSE THE
right story
AND HOW DO YOU
DELIVERIT IN THE

3.
1 FIND YOUR
passion

4.
THIS MEANS
YOU’VE GOT TO BE
engaged &
excited
AS WELL
LOOK FOR
STORIES
YOU’RE
PASSIONATE
ABOUT

5.
2 LOOK CLOSE
to home

6.
Focus on
YOURSELF

7.
PEOPLE DON’T
WITH THINGS
CONNECT
THEY CONNECT WITH PEOPLE,
SO THINK ABOUT YOUR OWN
LIFE AND WHAT YOU CAN SHARE

8.
identify a
TRANSFORMATIVE
EXPERIENCE
FORM YOUR OWN LIFE
THAT’S RELEVANT TO
YOUR OVERALL MESSAGE

9.
FIRST THINGS
ONE OF THE

10.
complication
OF YOUR OWN
STORY IS
THE

11.
WHAT CAUSED
YOU TO ARRIVE AT
YOUR CHOICE OR
RESPONSE

12.
THE COMPLICATION
ONCE YOU’VE IDENTIFIED

13.
END WITH YOUR
transformation5
TO MAKE YOUR
STORY SATISFYING,
YOU’VE GOT TO
BUILD TOWARD
THE LESSON
YOU LEARNED

14.
IF YOUR COMPLICATION
journey
WAS THE EVENT
THAT SENT YOU
ON A PARTICULAR

15.
MAYBE ABOUT YOURSELF,
The end of that
JOURNEY WAS A LESSON
YOU LEARNED
ABOUT YOUR BRAND
or ABOUT LIFE

16.
TO THE
AUDIENCE
AND INSPIRE
CHANGE IN
THEIR LIVES
THIS IS THE
LESSON YOU
WANT TO
IMPART

17.
BY ENDING WITH
A PERSONAL LESSON
YOUR AUDIENCE
INSTEAD OF JUST FACTS
WILL HAVE A MORE
memorable
meaningful
takeaway

18.
CAN BE GOOD
Presentations

19.
master of
storytelling