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Content strategy 101

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Stephanie Gutowski

Content strategy 101 with Brett Meyer

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CONTENT STRATEGY 101 PDX Tech4Good #15NTC APRIL 1, 2015 COLLABORATION NOTES: http://po.st/zsCUL2
BRETT MEYER DIRECTOR OF STRATEGY, THINKSHOUT @BRETT_MEYER
SO, WHAT *IS* CONTENT? #15NTCSTRAT101 CONTENT STRATEGY 101
CONTENT STRATEGY ● The basic notion that our messages need a plan.
 ● A plan for what content you need to achieve your organizational goals and meet user needs.
 ● Informs how you do content, who does it, for whom, when you’ll do it, where you’ll do it, and how you’ll measure it. CONTENT STRATEGY 101
STEP 1: KNOW THAT IT’S PROBABLY GONNA BE YOU #15NTCSTRAT101 CONTENT STRATEGY 101
STEP 2: MAKE FRIENDS #15NTCSTRAT101 CONTENT STRATEGY 101
STEP 3: HUG IT OUT #15NTCSTRAT101 CONTENT STRATEGY 101
STEP 4: LOOK AT ALL THE THINGS #15NTCSTRAT101 CONTENT STRATEGY 101
STEP 5: TIME TO MAKE A STATEMENT #15NTCSTRAT101 CONTENT STRATEGY 101
` STEP 6: DO THE CONTENT #15NTCSTRAT101 CONTENT STRATEGY 101
STEP 7: CONTENT GOVERNANCE #15NTCSTRAT101 CONTENT STRATEGY 101
ROLES & RESPONSIBILITIES #15NTCSTRAT101 CONTENT STRATEGY 101
EDITORIAL WORKFLOWS #15NTCSTRAT101 CONTENT STRATEGY 101
EVALUATION AND REVIEW STANDARDS #15NTCSTRAT101 CONTENT STRATEGY 101
STEP 8: MEASURE WHAT MATTERS #15NTCSTRAT101 CONTENT STRATEGY 101
WRITE IT DOWN #15NTCSTRAT101 CONTENT STRATEGY 101
WHAT IF WE’RE NOT READY? #15NTCSTRAT101 CONTENT STRATEGY 101
• Epic List of Content Strategy Resources | Jon Colman • Page Table Template | ThinkShout • Persona Template | ThinkShout • Communications Calendar | ThinkShout • Communications Calendar | Lightbox • Style Guide | NTEN Resources CONTENT STRATEGY 101
http://po.st/zsCUL2 THANK YOU! COLLABORATION NOTES:

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