CeBIT 2013 was the world's largest computer expo and trade fair held annually in Hannover, Germany attracting over 850,000 visitors each year. The 2013 event focused on the theme of "Shareconomy", describing the societal shift from owning to sharing knowledge, resources, and experience to create new forms of collaboration. Over 100,000 conversations were generated across social media platforms about CeBIT 2013 and its theme of Shareconomy. The highest volume of discussions occurred on March 5th when the event began. German speakers dominated social conversations about the event, while Indian IT brands had little presence in driving the online buzz.

1. CeBIT 2013
Social Media Report

2. What CeBIT is?
 CeBIT is the world's largest international Computer Expo and Trade
Fair
 This fair is held at the world’s largest fairground in Hannover, Germany.
 On an average there are 850,000 visitors in this event every year.
 The fair showcases digital IT and Telecommunications solutions for
home and work environment both.
 CeBIT focuses on a theme related to Trade and Business every year. In
2011, the theme was Cloud Technology. In the year 2012, the theme
was Managing Trust. And this year, Shareconomy is the theme.

3.  "Shareconomy" describes the societal shift from owning to sharing.
According to Pörschmann, this is evident in several dimensions: "First,
Shareconomy is profoundly influencing enterprise processes, because
Social Media tools will become more and more popular. Second, the
Internet is the place for teamwork, both in and outside the company.
Partners, consultants, suppliers and customers will be more closely
integrated as part of a networked process. The borders separating
companies and organizations will become ever more transparent.
Therefore, employees and managers must rethink and be prepared to
share know-how, contacts and assets.“
 Cloud-based applications are clearly on the rise, and have now earned user
trust. As the world's most important event for the digital economy,
CeBIT will spotlight this sweeping trend that emphasizes sharing
knowledge, resources and experience to create new forms of
collaboration.
 A multistage screening process involving top executives from leading high-
tech companies and user industries, international research institutes, and
thousands of fans at the CeBIT Facebook fan page resulted in
Shareconomy being selected for the CeBIT 2013 keynote theme.

4. Let’s have a look at what happened on Social
Media when this event was going on
 What were people talking on Social Media
about this event ?
 On which Social Media platforms were people
talking?
 Who were the people talking about the event?

5. What were the Social Media talks about
the CeBIT 2013 event? •Over a 100 thousand conversations were discovered
• Over a 100 thousand conversations were discovered
on various Social Media platforms
on various Social Media platforms
•Shareconomy, the current year theme of the event
•Shareconomy, the current year theme of the event
generated 6700 conversations
generated 6700 conversations
•None of the Indian IT/Telecommunications brands
•None of the Indian IT/Telecommunications brands
were found actively contributing to the buzz on Social
were found actively contributing to the buzz on Social
Media
Media
•For India, brands such as Fujitsu India and Ashter
•For India, brands such as Fujitsu India and Ashter
Groups India participated actively in this event on
Groups India participated actively in this event on
Social Media
Social Media
•The highest peak in the number of conversations was
•The highest peak in the number of conversations was
on 05ththMarch when the event started. This consisted
on 05 March when the event started. This consisted
Top Countries
Top Countries of 23,773 conversations
of 23,773 conversations
Above 4000 Conversations Above 2000
Above 37000 Conversations Conversations
Germany Netherlands Spain

6. The Four Platforms of Cebit 2013
Targeted at top-level decision-makers from industry, commerce and the skilled trades, as
well as procurement specialists and self-employed professionals, CeBIT pro showcases
innovative solutions for all business sectors.
The CeBIT gov platform includes "Public Sector Parc" - a suite of displays in Hall 7 dedicated to
the current challenges facing public administration. The eGovernment display area, for example,
explores the role of advanced digital solutions in modernizing and optimizing administrative
processes at all levels of government.
CeBIT lab is the direct interface between ideas and commercial application. It is the place
where visions are transformed into prototypes. The world's most important ICT research
platform, CeBIT lab attracts senior policymakers, plus large numbers of highly qualified
attendees.
The impact of innovative ICT solutions and technologies on our private- and work life, are shown
at CeBIT life. The changing ways the consumer gets in touch with ICT and the convergence of
technologies and markets.

7. The Four Platforms of Cebit 2013 on
Social Media

8. On which Social Media platforms were
the conversations happening?
13855
76481
Tweets 8350 Images
Posts
Forums
5469 Videos
2303 818
1054

9. Users who tweeted actively
•Kalus-Dieter actively participated in this event by
•Kalus-Dieter actively participated in this event by •Svetlana Openysheva was the second user who actively
•Svetlana Openysheva was the second user who actively
contributing 177 tweets
contributing 177 tweets tweeted about the event by contributing 156 tweets
tweeted about the event by contributing 156 tweets
• •From 11stMarch ––09ththMarch, this user has used the
From st March 09 March, this user has used the •Most of her tweets pertained images of the event
•Most of her tweets pertained images of the event
hashtags ‘#Cebit’ 110 times and ‘#Cebit13’ 74 times in his
hashtags ‘#Cebit’ 110 times and ‘#Cebit13’ 74 times in his
tweets
tweets
56
56
Tweets
Tweets

10. Influential users who tweeted - 1

11. Influential users who tweeted - 2

12. Thank You
Shadab Khan