This document discusses agile business analysis and feature injection. Feature injection helps incrementally discover business value, explore problems and solutions, and evolve everyone's understanding. It involves understanding the business value, roles, behaviors, incentives and providing examples. These are modeled as user stories to define increments of capability. Discussing examples helps elaborate the models and potential solutions. The goal is to incrementally deliver value through these solutions.

1. Agile Business Analysis Understanding Feature Injection Antony Marcano & Chris Matts

2. @AntonyMarcano http://antonymarcano.com @PapaChrisMatts http://decision-coach.com

4. Agile Business Analysis So, what is it?

5. What is Business Analysis Understanding the business value sought Understanding the problem domain Exploring the roles, incentives and required product capabilities that solve the problems Facilitating growth of that understanding among others

7. What is Agile Business Analysis Accepting that we can’t have 20/20 foresight Evolve everyone’s understanding of the value & problem as the team evolves the solution Working in small product increments Remaining fully engaged on a project through to delivery – why?

8. Feature Injection Feature Injection helps us incrementally and Iteratively: Discover the real business value Explore the problem domain Explore the roles, incentives and required product capabilities Evolve’s everyone’s understanding of the problem as the solution also evolves

9. Facilitate Growth in understanding Understand the value Understand the problem Explore A Solution Learn

10. Collaboration & Conversation Business Value The Problem (often communicated as a solution) Business Value Business Value Understand the Business Value A solution Understand the Problem(s) Example Driven Modelling Example Driven Modelling Example Driven Modelling Feature Feature Feature Feature

11. How?

12. Understand the value Business Value The Problem (often communicated as a solution) Understand the Business Value

13. “Users ultimately dictate solutions to us, as a delta from the previous set of solutions we’ve delivered them. That’s just human psychology – writer’s block when looking at a blank page, as compared to the ease with which we provide ‘constructive criticism’ on somebody else’s work.” – Udi Dahan

14. Business Value Increase Revenue Reduce Costs Protect Revenue ?

15. A Useful Technique 5 Whys Popping the “why” stack

16. Understanding the problem Business Value Example Driven Modelling Example Driven Modelling Feature Feature

17. Knowns Known unknowns Known knowns Unknowns Knowns Unknown unknowns Unknown knowns Unknowns

18. Modelling The value is in the outputs

19. http://www.agilejournal.com/articles/columns/column-articles/1918-feature-injection-part-4

20. http://www.agilejournal.com/articles/columns/column-articles/1918-feature-injection-part-4

21. Aim to understand… That which helps achieve the business value: Who will use the product? (roles) What do we need them to do? (behaviours) Why would they want to do it? (incentives) How are user behaviours exhibited? (examples) As these things solidify, we can pull “business value increments” (BVI) into a structure that makes it easy to incrementally deliver these in our product

22. What-if Example Discussing the resulting evolution to the model may then inspire more examples Reflect – in scope? Evolving Model Elaborated Example (Test) Feature Group of cohesive examples

23. Exploring the solutions Business Value Feature Feature

24. We now have an understanding of… Value: What is our motivation? Roles: Who will use our product? Behaviour: What do we need them to do? Incentives: Why would they want to do it? Examples: How are user behaviours exhibited?

25. <some business value sought> <some solution increment> <some role> <some product capability> <some benefit to the role> <some solution increment> <some role> <some product capability> <some benefit to the role>

26. User Stories Grouping of cohesive examples Explains the role, capability and incentive As <some role> I want <some capability> So that <some benefit to the role> XP Day 2001 session “Tuning XP” - Rachel Davies and Tim McKinnon

27. <Value sought> As <some role> I want <some capability> So that <some benefit to the role> As <some role> I want <some capability> So that <some benefit to the role> Should <achieve some outcome for some stimulae> Should <achieve some outcome for some stimulae> Should <achieve some outcome for some stimulae> Should <achieve some outcome for some stimulae> Examples

28. Example PrintCo – a Printer Manufacturer We need mandatory registration on our website

29. Why? Because we need more e-mail addresses Why? Because we want to e-mail more customers Why? Because 3% of them buy consumables and this will increase our consumable sales figures So ,we will increase revenue by increasing our mailing list

30. Role: PrintCo Customers Behaviour: Give us their e-mail addresses Incentive: Get special deals on consumables Printer Driver & Management Software Update? Reminder e-mail page?

31. Discuss Examples antony+somecomment@riverglide.com andy@riverglide.com nobody@example.com some.body@to.

32. Increase PrintCo Consumable Sales As PrintCo Customer I want to be asked for my e-mail address via the website So that I can get monthly e-mails with special deals on consumables As a PrintCo Customer I want to be e-mailed with deals specific to my printer So that I don’t have to wade through irrelevant info Should capture valid email address: name[+comment]@somwhere.com Should reject black-hole addresses: *@example.com Should contain Single ownership consumable deals Should contain multiple ownership consumable deals Examples

33. Resources http://www.agilejournal.com/articles/columns/column-articles /1472-feature-injection /1684-feature-injection-part-2 /1643-feature-injection-part-3 /1918-feature-injection-part-4 http://www.testingreflections.com/node/view/8556

34. Discussion

35. Twitter: @AntonyMarcano @PapaChrisMatts @RiverGlide E-mail: talktous@riverglide.com antony@riverglide.com