Fidor Bank is an innovative German bank that focuses on digital banking, global payments, and community. It aims to be a trusted partner for sending and storing digital assets. Fidor Bank differentiates itself by incorporating social media features like crowdsourcing, crowdfunding, and a user community. It offers banking services through its FidorPay account, which allows users to gradually provide more information and access more features. Fidor Bank sees opportunities in growing digital markets and aims to be the bank for the digital lifestyle.

1. Fidor Bank is the trusted partner for storing and sending digital
assets.
Fidor Bank is different!
Fidor Bank Vision & Name and Claim
„fidor“ = latin form of fidere
„I am to be trusted…“
Company´s Name
„Banking with Friends“
Company´s Claim

2.  Crowdsourcing, e. g. with a user-community, that allows peer-to-peer support,
sharing of experiences and cooperation in order to solve financial questions;
 Crowdfunding, e. g. by getting paid by the bank for specific social interactions
within Fidor Bank Community;
 User co-designed Products and user driven Prices, e. g.
Product suggestions within the community, „Zins-Consenus-Group“ within Fidor Bank
Community, „Like-Zins“, an interest rate that is directly connected to the amount of
Likes on Fidor Bank´s Facebook profile.
 Crowdfunding, via third party platforms such as startnext and others;
 Peer to peer lending within FidorPay Account;
 A global payment offer, that will allow „account to account“
payments or „account to cash pick up“.
Fidor Bank thinks different!
Fidor Bank = GLOBAL PEER TO PEER BANKING.

3. Fidor Bank covers today´s (digital) Lifestyle in a unique way.
Global
Payment
Banking Community
Fidor Bank = Banking + Global Payment + Community

4. Fidor Bank operates in uncovered Niches.
Global
Payment
Banking Community
There are only very view Banks
operating as efficient global
Payment providers.
No Payment Service offers full
Banking services or is allowed to
do so.
No Payment Service offers the support by
a User-community, peer to peer banking
or crowdfunding.
First steps are open APIs for shared
development as Paypal offers that.
But: No Community Platform has a
Payment Offer or is allowed
to operate one.
No Bank operates a User-Community with the
objective of crowd-sourcing and peer-to-peer
support and Banking due to total lack of culture.
No one offers Financial Services like Fidor Bank
Banking
&
Community

5. - Part of Digital Lifestyle
- Growing market segment
- Digital goods, content etc.
- Future Growth estimated 14% p. a.
- Growing Importance
- Higher social media activity
- Always online
Regaining Trust as a Bank by:
- Integration of web 2.0 behaviour
- Interactive users/Community
- Integration Customers in value chain
- Peer to peer Functionalities
- Transparency
- Part of Digital Lifestyle
- Strong growing, international market
- High need of regulated services
- In-Game shopping
- Virtual Currencies
Fidor Bank operates within growing Markets.
MOBILE
INTERNET E-COMMERCE
WEB 2.0 GAMING
Global
Payment
Banking Community

6. Bank´s Name: „Fidor“ = Latin: I am to be trusted/trustful
Claim: „Banking with friends“
Vision: Fidor Bank is the trustful and innovative Partner for
sending and storing digital assets.
Target-Groups: b-t-c b-t-b
Strategy: Primary Banking Relation Best Banking Partner in web
Promise: fair, transparent, easy fair, efficient, scalable,
Understanding: a modern retail lifestyle a business within the web
Pricing: (very) good, but not best
Products: most modern, integration of new services, emerging out of
the digital lifestyle, like crowdfunding, peer to peer lending etc.
Fidor Bank is the Bank for the digital People.
TRUST is the core of Fidor Banks brand positioning.

7. Simple
Registration
„KYC light“
(referal account
needed) Full KYC
Checking account look and feel/Services and
Community
Sending Money within FidorPay
Sending Money to referal Account
Like Zins Interest Rate
Sending Money everywhere
Fidor Prepaid MasterCard
FX
Precious Metals
Saving Certificates
Peer to peer lending (Smava)
Low volume Peer to peer lending
Virtual Currencies
International Remittances
R
R
R
R
R
R
R
R
R
R
R
R
R
FidorPay Account: A primary Banking Relation to Retail Customers.
World´s first Internet Payment & Interest Rate & Account Number
& Full Banking …

8. All Apps and Offers of FidorPay Account Status May 2012:

9. FidorPay Account: Customer decides by KYC, if FidorPay Account is ane-
Wallet or a full banking product.
1. Simple
Registration
2. „KYC light“
(referal account
needed)
3. Full KYC
Checking account look and feel/Services and
Community
Sending Money within FidorPay
Sending Money to referal Account
Like Zins Interest Rate
Sending Money everywhere
Fidor Prepaid MasterCard
FX
Precious Metals
Saving Certificates
Peer to peer lending (Smava)
Sending Money within FidorPay
Data: Nickname, Email, Name
Tec-Suppert: Facebook Connect
Data: Referal Account Transaction
Tec-Support: „Instant Payment Services“
such as „Sofort-Überweisen“ or „Giropay“
Data: 100% Legitimation
Tec-Support: Cybits online Ident in
Germany
Status Data and Tec-Support Features open to Status
Germany´s first Online Banking that allows users step by step
„phase in“ avoiding offline legitimation.

10. Fidor Pay Corporate Account
- Costfree corporate wallet with interest payment on balance
- Internet payment: Sending money to mobile phone numbers, email adresses and social media
domains
- Classical Payment: (international) money transactions
- Handling of virtual currencies
- Digital KYC
- Interface to accounting software
Banking: Deposits & Lending
- High interest Saving Certificates (in future)
- FX Exchange
- Precious Metals
- Planned: Financing Growth Capital (in cooperation with innovative Partner)
Specific „b-t-b-t-c“ Solutions
- White label banking: creates stickyness and reduces payment-cost, increases earnings
- Payment against installment (with partner): creates buying power at end-customers
- Payment against invoice (with partner) helps increasing conversion rates.
FidorPrepaid MasterCard
- Co-Branding or Co-issuing
Fidor Bank´s B-t-b Banking is focussed on e-commerce partners.
Corporate Offer covers specific e-commerce demands.

11. 1. Multi Currency, Multi Language
Preparing FidorPay Account for international
expansion.
3. „App Store“ and „Local Hero“
Open to third party development and international
partnerships via franchise
2. International Payment
global payment via a deep integrated
cooperation.
3 steps to act global will be executed in 2012
Concept of Fidor Bank is designed to act global.

12. Supplmenting FidorPay Account in a perfect way: Fidor Prepaid Mastercard
A card is a Bridge from online- to offline-world.
- Kick off Sales Compagne: KW 3 Jan 2012
- Completed Orders (May 2012):more than 2.000 Cards
- Fully Paid and KYC (May 2012): more than 1.000 Cards
- Total Transactions: 4.500
- Average Ticket: 85 € per Transaction
- Customer-Price per Card 49 €
- Special: Internet Shopping
Insurance
Future Development:
- Partner Cards;
- Cards for young people;
- International Sales.

13. Unique: Transactional Combination of Banking, Payment and
Community
No Sales Force - but peer-to-peer-support: Fidor Bank Community.
Future Development:
- More transparent Communication of User-Transactions
- Peer to Peer comparisons on cash/asset and transactions basis
on Basis of new PFM solution.
- Detailles Profile of Users to increase trust for future peer-to-peer Banking
Sharing: Exchanging Opinions and Experiences
Rating of Products and Advisors
Surveys
Cooperation: Question and Answers
Comparison of financial profiles
User driven pricing (Like Zins)
Zins-Consensus Group
peer to peer lending
Collaborative Action: Crowdfunding (e. g. via Startnext)
Bonus Programm: Social Interaction is rewarded
Payout directly into FidorPay Account.

14. Fidor Bank´s 6th continent: Virtual Currencies
FidorPay Account: World´s first Bank Account, that can handle
virtual currencies.
What is it? Alternative Payment Scheme
Who creates it? Game Developers
E-Commerce
Social Media Platforms
Communities
Examples? Facebook Credits (issued by: Facebook)
web cents (1und1/Web.de)
Bitcoins (network)
Linden Dollars (Secondlife)
Flips (Fliplife)
Fidelispay
Full Service Offer for Game Developers exchanging
real government money into virtual currencies and back.
SPECIAL
OFFER
Definition

15. Fidor Bank knows how to combine social media DNA with banking.
„Like Zins“ is the world´s first user driven interest rate
Simple Principle: The more „LIKES“ Fidor
Bank on Facebook, the higher the interest rate
for all FidorPay Accounts.
Easy Handover: Fidor Bank is Germany´s first
bank supporting the user to register with a
facebook connect process.

16. Fidor Bank knows how to combine social media DNA with banking.
Facebook of increasing importance
o First Step: Like Zins Campagne
o More Community Features to be
integrated to facebook.
o Integration of Facebook Credits to
FidorPay Account (if possible)
o Sending Money to Facebook Accounts.
o Status June: 4.700 Likes

17. Fidor Bank knows how to combine social media DNA with banking.
Youtube: High Tec – High Touch
o Giving Information and transporting the spirit and culture of Fidor Bank.
o More tutorial videos in future, explaining how to use Fidor Pay Account.

18. Fidor Bank knows how to combine social media DNA with banking.
Twitter: Active Exchange Platform
o CEO tweeting;
o Giving Bonus for selected tweets via
Fidor Bank Bonus Programm;
o High Interaction.
o Sending Money to twitter usernames
possible.
o 2.200 Followers

19. Fidor Bank´s Customer „phase in“ allows efficient marketing spendings.
100.000 € Communication Spendings since Kick off
75.000 top Line User registrations year end 2011
1,33 € Cost per Registration
16,7 € Cost per Full KYC Customer in avg 2011
6.000 full KYC Customers in avg 2011
114,83 € net income/full KYC user in 2011
4 years estimated Lifetime of a customer
459 € Lifetime value/full KYC customer on current product range
2011: proof of the communication-concept

20. o Ttl. Marketing- & Communication Spendings since until Jan 2011: below 100.000 €.
o Top Line Registration includes Nickname, Mailadress and Mobilenumber
o Light KYC: approx. 30% of Topline Registrations – include referal account (e-Money reg.)
o Full KYC: 15% of Top Line registred Users are fully legitimated (May 2012)
-2000
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2009 2010 2011 Jan 12 May 12
Full KYC Kunden
0
20000
40000
60000
80000
100000
120000
140000
160000
2009 2010 2011 Jan 12 May 12
Top Line Registrations
Fidor Bank´s organic growth of Registrations and Full KYC Customers
Retail Customer Growth fueled by Prepaid Card

21. Some final Facts and Figures about Fidor Bank:
• Based in 80335 Munich/Germany, Sandstrasse 33.
• Banking License since May 2009.
• Operative since Jan 2010.
• 25 Members of Staff (May 2012).
• Listed at Entry Standard Frankfurt Stock Exchange
• Members of Executive Board:
- Kölsch M. (CRO), Kröner M. (CEO), Dr. Maier M. (COO), Seeger St. (CFO)
• Main Shareholders:
- venturecapital.de Fund(CFP FFM; e-commerce specialist) – ca. 20%
- Professional Development GmbH (Fam. Kröner) – ca. 13%
- Family of Martin Kölsch – ca. 11%
- Anthemis (Investors in digital native finance) – ca. 10%
- Xange (online investors) – ca. 10%
Small Team – Efficient Organisation.

22. „… Lassen Sie mich aber vorab schon mal sagen, dass die Idee und Umsetzung
der Fidor Bank für mich eine wirklich tolle Geschichte ist und alles was im Netz im
Moment im Bereich "Social Media" unterwegs ist bei weitem übertrifft. Die
gesamte Strategie ist durchdacht und stringent umgesetzt und befriedigt die
Bedürfnisse des Marktes in einem hohen Maß.
Für mich als Außenstehenden ist die Fidor Bank ein "Great Place to Work" mit
einem sehr anspruchsvollen, glaubwürdigen und vertrauensvollem Ansatz. In
ihrem Unternehmen wird die Idee Social Media wirklich verstanden und
glaubhaft gelebt….“
Aus einem Mail an M. Kröner
Feedback to Fidor Bank´s Approach, Culture and Strategy.

23. Thank you!