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22 Killer Content Marketing Questions

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Looking to turbocharge your content marketing program? Use these 22 killer content marketing questions to make sure you've got a handle on how to attract, convert and add value.

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22 Killer Content Marketing Questions

  1. 1. TECNA 2015 © KEO Marketing Inc. 2012-2015. May not be reproduced in part or whole without permission. Sheila Kloefkorn CEO/President sheila@keomarketing.com @keomarketing #KEOB2B KILLER CONTENT MARKETING QUESTIONS22
  2. 2. WHAT ARE THE GOALS OF CONTENT MARKETING? © KEO Marketing Inc. 2012-2015. May not be reproduced in part or whole without permission. ❑ Brand Awareness ❑ Brand Loyalty ❑ Client/Customer Education ❑ Client/Customer Engagement ❑ Talent Recruitment
  3. 3. HOW TO LEAD WITH CONTENT MARKETING
  4. 4. PUTTING OURSELVES IN THE MIND OF THE CUSTOMER ❑ What challenges are we trying to solve? ❑ What is our dream outcome? ❑ Who are our target audiences? ❑ What are their needs? ❑ How well are we serving them now? © KEO Marketing Inc. 2012-2015. May not be reproduced in part or whole without permission.
  5. 5. WHAT IS OUR BUSINESS MODEL ❑ Who do we serve and how we make money now? ❑ What are some new ways we could add value? ❑ Who do we compete against? ❑ Who else could we serve? © KEO Marketing Inc. 2012-2015. May not be reproduced in part or whole without permission.
  6. 6. SALES AND THE BUYING CYCLE ❑ What does our brand represent? ❑ What does our sales funnel look like? ❑ What does the customer’s buying cycle look like? ❑ What content do we need to create based on those cycles? © KEO Marketing Inc. 2012-2015. May not be reproduced in part or whole without permission. 60-70% OF THE SALES CYCLE IS OVER – BEFORE YOUR BUYER TALKS TO A SALESPERSON
  7. 7. TELLING OUR STORY ❑ What marketing channels are we using? ❑ What are the objectives for each channel by cycle stage? ❑ What is the tone, desired action and structure for the content on each channel? ❑ How/who will manage the content/conversation on each channel? ❑ What must we stop doing? What must start doing? © KEO Marketing Inc. 2012-2015. May not be reproduced in part or whole without permission.
  8. 8. NOW THINK LOGISTICALLY ❑ Whose unique perspectives do we want to involve? ❑ What is our budget? Who can we leverage to save costs? ❑ How often do we want to produce deliverables? ❑ How will we execute new ideas and how long will we give each to work? © KEO Marketing Inc. 2012-2015. May not be reproduced in part or whole without permission.
  9. 9. NEXT STEPS & TIMING ❑ ❑ ❑ ❑ © KEO Marketing Inc. 2012-2015. May not be reproduced in part or whole without permission. LOOKING FOR TEMPLATES? http://contentmarketinginstitute.com/2014/12/templates-content-marketing-social-media-influencer
  10. 10. © KEO Marketing Inc. 2012-2015. May not be reproduced in part or whole without permission. Sheila Kloefkorn sheila@keomarketing.com linkedin.com/sheilakloefkorn keomarketing.com/blog @keomarketing linkedin.com/company/keo-marketing facebook.com/keomarketing gplus.to/keomarketing

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