presentation that analyze company brand logo and tagline

1. Creative Management & Development Agency Chandra Deal Full Sail University December 12, 2010

2. Brand Name:Story of CMD Management I came across an old friend from junior high school who is an aspiring rap artist, and immediately thought began to form…. “How can I help this artist in a way that is beneficial to him, but will also be a uniquely demanded service?” Initially, CMD stood for Chandra Marie Deal Management, but I knew I wouldn’t go far with that name. I thought deeper and came up with Creative Management & Development.

4. May be hard to initially choose a company based solely on logo

6. Logo:Law of Shapes & Color Logotype is diagonal and take more of a vertical approach. Layout resembles emblem The gold letters communicate “gold standards” or highly quality service The gold letters in font Times New Roman signifies boldness and confidence The picture creatively expressed that we put “passion into planning” Has a feminine feel

7. Tagline:“Passion, Plan, & Prosperity” This tagline intrigue clients by showing that its not just business, but the love of developing successful lives. This three word mantra instantly gives clients a warm and sincere feeling about this company. The tagline introduces the corporate culture and mission of CMD Management Agency.

8. Corporate Culture The main objective is to provide superior services to our clients that promote industry awareness, career management, and goal achievements. Employees will actively participate in the development of client and become frontline resources for all services demanded. CMD encourages individuality and uniqueness to help form corporate culture, which in turn, help create our clients. Benefits for all include exclusive VIP at concert, great employee recognition, and many other rewards.

9. Mission Statement CMD Management Agency goal is to provide full-service management to our clients. We assist artist by providing career management, personal assistance, and life coaching. We employ the nation’s best and most respected professionals with several years of experience ranging from A&R, Public Relations, Psychology, and Finance. It is our mission to be the one-stop resource for our clients while they focus on their creative art.