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Avoiding Runaway Trains
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Agile In Theory
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via http://eontek.co/services/software-development/web-application-development
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Agile Process
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tweet @skotcarruth
“Agile doesn’t have a brain.”
Bill Scott
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via http://www.jeffgothelf.com/blog/agile-doesnt-have-a-brain
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tweet @skotcarruthavoiding runaway trains
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Agile Process
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? ?
Agile Process
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Design Thinking In Theory
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adapted from Stanford dschool
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Empathize
Define
Ideate
Prototype
Test
Design Thinking
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Wagile
Design
Empathize
Define
Ideate
Prototype
Test
Development
Big-ass Design Spec
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Requirements
Design
Development
Testing/QA
Deploy & ??
Waterfall Process
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tweet @skotcarruth
How do we reconcile the two?
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Enter Lean UX
avoiding runaway trains tweet @skotcarruth
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Principles
tweet @skotcarruth
• Cross-functional teams with shared understanding
• Minimize “deliverables”
• Discovery is continuous
• Make stuff and see how people respond
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UX is a Team Sport
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Proto-Everything
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SDUF
avoiding runaway trains tweet @skotcarruth
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tweet @skotcarruthavoiding runaway trains
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Circa 2011
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Circa November 2014
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Design Spikes
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Design Studio
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Design Studio
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Small Design Up-Front
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Story Mapping
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Design “Sprint”
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Desired UX
HTML Prototype
User Test Report
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Experiment With
Small Bets
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tweet @skotcarruth
You don’t have to build software!
(Even the engineers)
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Things that might make more sense:
tweet @skotcarruth
• Plan some user research / customer development
• Try your best marketing landing page
• Create a clever growth hack
• Build a prototype
• Plan to offer the service manually
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tweet @skotcarruthavoiding runaway trains
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Avoiding Runaway Trains

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  • 3. make it better via http://eontek.co/services/software-development/web-application-development tweet @skotcarruthavoiding runaway trains prepared for pivotal product mashup Agile Process
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  • 6. make it better tweet @skotcarruthavoiding runaway trains prepared for pivotal product mashup ? ? Agile Process
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  • 8. make it better Design Thinking In Theory avoiding runaway trains tweet @skotcarruth prepared for pivotal product mashup
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  • 15. make it better Principles tweet @skotcarruth • Cross-functional teams with shared understanding • Minimize “deliverables” • Discovery is continuous • Make stuff and see how people respond avoiding runaway trains prepared for pivotal product mashup
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  • 21. make it better tweet @skotcarruthavoiding runaway trains prepared for pivotal product mashup Circa 2011
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  • 29. make it better Experiment With Small Bets avoiding runaway trains tweet @skotcarruth prepared for pivotal product mashup
  • 30. make it better tweet @skotcarruth You don’t have to build software! (Even the engineers) avoiding runaway trains prepared for pivotal product mashup
  • 31. make it better Things that might make more sense: tweet @skotcarruth • Plan some user research / customer development • Try your best marketing landing page • Create a clever growth hack • Build a prototype • Plan to offer the service manually avoiding runaway trains prepared for pivotal product mashup
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  • 34. make it better tweet @skotcarruthavoiding runaway trains prepared for pivotal product mashup
  • 35. make it better tweet @skotcarruthavoiding runaway trains prepared for pivotal product mashup Thanks!