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An Intro to MVPs
For NEXT Los Angeles, 2014 @skotcarruth
An Intro to MVPs
(A Minimum Viable Presentation)
For NEXT Los Angeles, 2014 @skotcarruth
What is an MVP?
For NEXT Los Angeles, 2014 @skotcarruth
…it depends
• stage of your company
• your industry and competition
• whom you ask
For NEXT Los Angeles, 2014 @skotcarruth
The Super-Lean Answer
The smallest thing you can create to
learn the next thing you need to learn.
For NEXT Los Angeles, 2...
The Product Smoke Test
• SEM
• Sign-up page
• Kickstarter
For NEXT Los Angeles, 2014 @skotcarruth
The Product Smoke Test
For NEXT Los Angeles, 2014 @skotcarruth
The Product Smoke Test
For NEXT Los Angeles, 2014 @skotcarruth
For NEXT Los Angeles, 2014 @skotcarruth
For NEXT Los Angeles, 2014 @skotcarruth
For NEXT Los Angeles, 2014 @skotcarruth
The Product Answer
The most efficient thing you can build to
deliver customer value.
For NEXT Los Angeles, 2014 @skotcarruth
The Concierge MVP
• Manual
• “Wizard of Oz”
For NEXT Los Angeles, 2014 @skotcarruth
For NEXT Los Angeles, 2014 @skotcarruth
For NEXT Los Angeles, 2014 @skotcarruth
Nick Swinmurn
For NEXT Los Angeles, 2014 @skotcarruth
What is the value?
Customer
Development
Profitable

Product?
For NEXT Los Angeles, 2014 @skotcarruth
What is the value?
Customer
Development
Profitable

Product?MVP
For NEXT Los Angeles, 2014 @skotcarruth
What is the value?
Customer
Development
Profitable

ProductMVP
For NEXT Los Angeles, 2014 @skotcarruth
What do you test?
For NEXT Los Angeles, 2014 @skotcarruth
…it depends
What do you need to learn?
For NEXT Los Angeles, 2014 @skotcarruth
How do I test it?
Low Fidelity High Fidelity
For NEXT Los Angeles, 2014 @skotcarruth
Low Fidelity MVPs
• SEM campaign
• paper prototype
• rough functional prototype
For NEXT Los Angeles, 2014 @skotcarruth
For NEXT Los Angeles, 2014 @skotcarruth
High Fidelity MVPs
• Well-produced teaser video or landing page
• Solid single-feature product
For NEXT Los Angeles, 2014 ...
For NEXT Los Angeles, 2014 @skotcarruth
For NEXT Los Angeles, 2014 @skotcarruth
What sort of metrics
should you use?
For NEXT Los Angeles, 2014 @skotcarruth
…it depends
What is important to your business?
What is your success criteria?
For NEXT Los Angeles, 2014 @skotcarruth
AARRR
• Acquisition
• Activation
• Retention
• Revenue
• Referral
From Dave McClure: http://www.slideshare.net/dmc500hats/...
Subscription
• Monthly Recurring Revenue (MRR)
• Active subscriptions
• Lifetime Value (LTV)
• Churn
From Thoughtbot: http...
Be Metrics-Driven
From Buffer: https://buffer.baremetrics.io/dashboard
For NEXT Los Angeles, 2014 @skotcarruth
Discussion
For NEXT Los Angeles, 2014 @skotcarruth
Thanks!
!
@skotcarruth
skot@gophilosophie.com
For NEXT Los Angeles, 2014 @skotcarruth
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Intro to MVPs

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A brief talk on minimum viable products, for the talented teams at the 2014 NEXT pre-accelerator in Los Angeles.

Originally given May 7, 2014.

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Intro to MVPs

  1. 1. An Intro to MVPs For NEXT Los Angeles, 2014 @skotcarruth
  2. 2. An Intro to MVPs (A Minimum Viable Presentation) For NEXT Los Angeles, 2014 @skotcarruth
  3. 3. What is an MVP? For NEXT Los Angeles, 2014 @skotcarruth
  4. 4. …it depends • stage of your company • your industry and competition • whom you ask For NEXT Los Angeles, 2014 @skotcarruth
  5. 5. The Super-Lean Answer The smallest thing you can create to learn the next thing you need to learn. For NEXT Los Angeles, 2014 @skotcarruth
  6. 6. The Product Smoke Test • SEM • Sign-up page • Kickstarter For NEXT Los Angeles, 2014 @skotcarruth
  7. 7. The Product Smoke Test For NEXT Los Angeles, 2014 @skotcarruth
  8. 8. The Product Smoke Test For NEXT Los Angeles, 2014 @skotcarruth
  9. 9. For NEXT Los Angeles, 2014 @skotcarruth
  10. 10. For NEXT Los Angeles, 2014 @skotcarruth
  11. 11. For NEXT Los Angeles, 2014 @skotcarruth
  12. 12. The Product Answer The most efficient thing you can build to deliver customer value. For NEXT Los Angeles, 2014 @skotcarruth
  13. 13. The Concierge MVP • Manual • “Wizard of Oz” For NEXT Los Angeles, 2014 @skotcarruth
  14. 14. For NEXT Los Angeles, 2014 @skotcarruth
  15. 15. For NEXT Los Angeles, 2014 @skotcarruth
  16. 16. Nick Swinmurn For NEXT Los Angeles, 2014 @skotcarruth
  17. 17. What is the value? Customer Development Profitable
 Product? For NEXT Los Angeles, 2014 @skotcarruth
  18. 18. What is the value? Customer Development Profitable
 Product?MVP For NEXT Los Angeles, 2014 @skotcarruth
  19. 19. What is the value? Customer Development Profitable
 ProductMVP For NEXT Los Angeles, 2014 @skotcarruth
  20. 20. What do you test? For NEXT Los Angeles, 2014 @skotcarruth
  21. 21. …it depends What do you need to learn? For NEXT Los Angeles, 2014 @skotcarruth
  22. 22. How do I test it? Low Fidelity High Fidelity For NEXT Los Angeles, 2014 @skotcarruth
  23. 23. Low Fidelity MVPs • SEM campaign • paper prototype • rough functional prototype For NEXT Los Angeles, 2014 @skotcarruth
  24. 24. For NEXT Los Angeles, 2014 @skotcarruth
  25. 25. High Fidelity MVPs • Well-produced teaser video or landing page • Solid single-feature product For NEXT Los Angeles, 2014 @skotcarruth
  26. 26. For NEXT Los Angeles, 2014 @skotcarruth
  27. 27. For NEXT Los Angeles, 2014 @skotcarruth
  28. 28. What sort of metrics should you use? For NEXT Los Angeles, 2014 @skotcarruth
  29. 29. …it depends What is important to your business? What is your success criteria? For NEXT Los Angeles, 2014 @skotcarruth
  30. 30. AARRR • Acquisition • Activation • Retention • Revenue • Referral From Dave McClure: http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version For NEXT Los Angeles, 2014 @skotcarruth
  31. 31. Subscription • Monthly Recurring Revenue (MRR) • Active subscriptions • Lifetime Value (LTV) • Churn From Thoughtbot: http://playbook.thoughtbot.com/#subscription-metrics For NEXT Los Angeles, 2014 @skotcarruth
  32. 32. Be Metrics-Driven From Buffer: https://buffer.baremetrics.io/dashboard For NEXT Los Angeles, 2014 @skotcarruth
  33. 33. Discussion For NEXT Los Angeles, 2014 @skotcarruth
  34. 34. Thanks! ! @skotcarruth skot@gophilosophie.com For NEXT Los Angeles, 2014 @skotcarruth

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