Presentation for the RMACSM conference in Denver, March 2014. Focuses on using social media to spread the message about exercise science.

1. Have your Exercise Science
Message go Faster and Further
with Social Media
Stan Skrabut
@uwcesedtech
#uwces #RMACSM
http://www.slideshare.net/skrabut

2. Social media has significantly altered how we
communicate information.

3. You are busy exercise science professionals.

4. You hear the buzz about social media but you don't
want to waste time and energy.

5. You would like to be involved with social media only
if it worth the investment.

6. I will explain why social media is worth your time,
and explain how to invest your time wisely

7. Why should you
spend time with
social media? I
don't care what
someone had for
lunch.

8. Social media is where everyone now
communicates.

9. 1.3 billion people are on Facebook, and 48% are
between 18 and 34 years of age.

10. Twitter has 646 million participants, and 58 million
tweets are sent per day.

11. All news platforms are losing viewership...
except the Web.
Source: Nielsen Media Research, Pew Research Center for the People & the Press, Audit Bureau of Circulations.

12. You are competing with the general public to create news and
stories. The amateurs are winning.

13. "70 percent of Americans cannot read and understand the science section
of the New York Times" ~ Jon Miller, MSU researcher.

14. "Most professions exist because there is a scarce resource that
requires ongoing management" ~ Clay Shirkey

15. "50% of the public now cites the internet as a main source for
national and international news" ~ PEW Research

16. You need the public to succeed in your mission.

17. "Online networks make science more visible to the public and policymakers who affect
decisions about research funding." ~Christina Szalinski

18. Social media speeds the dissemination of your research,
resulting in more citations and greater readership.

19. What's in it for me?
What are the
benefits of using
social media on
your career.

20. Before I explain the benefits, let’s explore why
more of you are not involved in social media.

21. Many people cite time as a barrier to using social
media and conducting outreach.

22. Social media does not contribute to the current tenure
and promotion system.

23. Many do not have the knowledge and skills to use
social media tools effectively.

24. Departments may not support efforts deemed as
dumbing down research.

25. There is also the “Sagan Effect”, where individuals are perceived as
spending more time talking to the public than conducting research.

26. You and your work will be known, if you share it.

27. You are responsible for your personal branding. You
control your message to the world.

28. "In an Internet world there is no point in having knowledge if people don’t know you
have it, and if you are not prepared to share it." ~Euan Semple

29. I challenge you to Google yourself.

30. If you hide your papers behind a paywall or jargon wall, the
general public will not read them, unless…

31. "If you tell people about your research, they look at it. Your research will get looked at
more than papers which are not promoted via social media." ~ Melissa Terras

32. Social media tools can fulfill grant outreach criteria.

33. Social media can grant you access to key figures in
science and government.

34. You can get rapid answers to problems or polls.

35. Social media can lead to connections resulting in
writing opportunities or conference appearances.

36. How can you use
social media
effectively?

37. We will start with Twitter because it is a real
time communication tool.

38. Using Twitter lists, search queries, and tools like Paper.li, you
can stay current on new research developments.

39. Use tools like Hootsuite or Tweetdeck to filter
conversations based on lists or search queries.

40. Use Twitter to publicize your new journal articles and to start
a conversation around your events using a hashtag.

41. Use a hashtag like #RMACSM to develop a
community.

42. Blogging is a way you can have a personal
impact on the field.

43. Blogs are great places for building an online
reputation as an expert in your field.

44. With a blog, you can highlight your research and the research of others
in terms the public can understand. Write for your mom.

45. Blogs are places where you write in length, everything
else links to the blog post.

46. You can explain concepts in blogs.

47. With a blog, there is an increased chance of
conversation around your research.

48. Facebook is where the world gathers to
socialize.

49. With a fan page, you can easily share information on
research and events where people regularly gather.

50. Whenever possible, use imagery to help tell your story.

53. Google+ is a relatively new kid on the block, but
it is Google.

54. Using Circles you can filter discussions and control
where you want your messages to go.

55. Hangouts on Air allow you to broadcast presentations
with immediate recordings placed on YouTube.

56. You can create communities focusing on your
message.

57. Social media takes time to develop a following.

58. Social media takes dedication.

59. Questions?

60. Have your Exercise Science
Message go Faster and Further
with Social Media
Stan Skrabut
@uwcesedtech
#uwces #RMACSM
http://www.slideshare.net/skrabut