With a land grab happening for new software markets hosted in the cloud, we wanted to revisit this classic phenomenon to see if it still applies today. What we found is that it’s even more extreme, with 80% of data uploaded to the cloud going to less than 1% of cloud services.

1. The 80 20
Rule for Data in the Cloud

2. Does the 80-20 rule apply to data
uploaded to the cloud?
80 20
It turns out the effect is actually
much stronger than that…

4. 1. Box 23%
Box offers a file sharing and collaboration
platform, used by enterprises like GE and Procter
& Gamble, with robust management tools and
integration to enterprise cloud services.

5. 2. Dropbox 11%
Dropbox is used by employees at 97% of the
Fortune 500 to sync files across devices. Dropbox
for Business provides additional control
capabilities such as audit logs and remote wipe.

6. 3. YouTube 9%
Brands increasingly leverage video sites like
YouTube to connect with customers, and, given the
large file sizes of HD videos, it’s no surprise that
YouTube accounts for a lot of data in the cloud.

7. 4. Microsoft Office 365 7%
With Office 365 you can edit and store Word,
Excel, and PowerPoint documents in the cloud
from a web interface or mobile app. Team
members can even collaborate in real-time.

8. 5. Jive 5%
Jive offers a social collaboration platform for
employees with blogs, groups, and discussions.
With Jive, companies improve productivity while
reducing email and meetings.

9. 6. Cisco WebEx 5%
Cisco WebEx allows employees to share their
screen while delivering a presentation online, and
to conduct a video conference with meeting
participants.

10. 7. Facebook 5%
There’s a legitimate business purpose for some
employees to use Facebook to promote the
company’s brand and engage with customers,
although its usage at work is largely personal.

11. 8. Salesforce 4%
Salesforce is the #1 CRM provider, but it also offers
leading solutions for marketing automation,
customer support, enterprise social networks, and
the Force.com platform for building custom apps.

12. 9. Gmail 4%
Enterprises, such as Genentech, use Gmail as
their corporate-wide email solution, but
employees also use personal Gmail accounts to
send large files to co-workers and partners.

13. 10. Apple iCloud 4%
Companies backup Apple computers and devices
to iCloud and also sync files and passwords. Given
recent high-profile breaches, iCloud may not meet
the security needs of some enterprises.

14. 11. Google Drive 3%
With Google Drive, companies can sync and share
files. Google Apps stores documents,
spreadsheets, and presentations in Google Drive,
allowing users to collaborate in real-time.