Keynote presentation at Dreamforce To You Italy 2015

2. Get ready for a new kind of
Customer Success
Paolo Bergamo
Vice President Mobile
Federico Della Casa
Country Leader

3. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of
our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service,
new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or
delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and
manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization
and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in
our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents
and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

5. Thank
to
our
sponsors!
Innova0on
Tour
@
Dreamforce
2015
Dreamforce
Global
Sponsors

6. 4th Largest Software Company in the World in 2016
2013 • 2014 • 2015
2008 • 2009 • 2010
2011 • 2012 • 2013
2014 • 2015
2011 • 2012
2013 • 2014
2015
Most
innovative
companies in
the world
4th largest software company based on analyst consensus
revenue for FY2017. Salesforce fiscal 2016 guidance provided
August 20th, 2015: “revenue for the company’s full fiscal year
2016 is projected to be approximately $6.60B to $6.625B.”
$6.62BFY16 revenue guidance
20KFY16 employees

7. Cloud Computing Pioneer
New Technology Model
New Business Model
New Philanthropic Model
1960s
Mainframe
1980s
Client/Server Cloud
Today

8. New Technology Model
Multitenant cloud
Fast innovation
Scalable metadata platform
Rapid customization
Most trusted enterprise cloud
Security | Availability | Performance
70%faster time to market

9. New Business Model
Subscription pricing
Customer Success Group
Broad ecosystem and community
Focused on Customer Success
increase in customer
revenue growth
37%

10. 1.1M+Service Hours
1%
Time
$100M+Grants
1%
Equity
26K+Nonprofit Organizations
1%
Product
pledge1percent.org
New Philanthropic Model
1-1-1 Model
$250MDonated Product

11. Billions
connected things
Trillions
of customer interactions
MillionsThousands
IoT
Data
Science
Social
Mobile
Cloud
The Connected World
Everything and everyone is connected
LAN/WAN
Client
Server
SNA
Mainframe
Terminal

12. Cloud Revolution
Cloud
Fastest growing segment of our industry
cloud computing market in 2020
70%faster time to market
270B$
85%of new apps now
developed for the cloud

13. Mobile Revolution
Run your business from your phone
smartphones by 2020
6B+

14. Social Revolution
Engage your customers in a whole new way
social media
users by 2020
1Bdaily Facebook users
3B+

15. Data Science Revolution
Now, everyone is smarter
Predictive
Analytics
Machine
Learning
Artificial
Intelligence
of world’s data created in
last
12 months
90%

16. IoT Revolution
Everything is connected in
the internet of things
connected things by 2020
75B

17. app
soda machine
watch
phone
sensor
machine
lightbulb
Behind every is a customer
The Internet of Customers
IoT5
Data
Science
Social3
Mobile2
Cloud1

18. The Customer Gap
Your company Your customers
of customer data
has been analyzed
1< 77%% of customers are not
engaged with companies
IoT
5
Data
Science
Social
3
Mobile
2
Cloud
1

19. Get Ready for a New Kind of Customer Success

20. 1 to 1 Customer Relationships
Sales Service
Marketing
Community
Apps
Analytics

21. Write Once, Run Great Everywhere

22. 2,800 Apps
3M+ Installs
World’s Largest Enterprise App Ecosystem
Jennifer Wobser
Salesforce Administrator
Drawloop Technologies

23. The Sales Cloud has
never been smarter
Catherine Holton
Account Executive
Connected CRM & Email
All your data in context
Proactive & Intelligent
Smart notifications, dynamic scheduling
Connects to Salesforce1
Seamlessly keep your pipeline up-to-date
Download today
Connects to
Sales Cloud
NEW
for Sales Cloud

24. NEW
IoT Cloud
Connect to everything
Massive scale
Real-time
Powered by Thunder

25. +
Salesforce1 for Office
Salesforce integration with SharePoint
and OneDrive for Business
Salesforce and Windows 10 integration
Salesforce Wave, PowerBI, and
Excel Integration
Salesforce for Office
Salesforce & Microsoft Partnership NEW

26. Community
Sales
Marke0ng
Service
Apps
Analy0cs
The Salesforce Customer Success Platform in Action
Sales
Analy0cs
Apps

27. www.americanexpress.com
$34.3B company founded in 1850
112.2M cards-in-force, 54,000 employees
World’s largest card issuer by purchase volume
Using Salesforce as center of business
transformation
Welcome In

28. Dreamforce ’15:
- 172, 592 registered
- 556 attendees at Exec
Summit
- 888 press and analysts
- 1M books collected

29. Service
Apps
Analy0cs
Community
Sales
Marke0ng
The Salesforce Customer Success Platform in Action
Sales
Analy0cs
Apps

30. Sales Service
Marketing
Community
Apps
Analytics
50,000 employees
in App Cloud
Sales and Service
Analytics in Wave
18,000 account
executives
in Sales Cloud
Customer
Engagement
with Marketing Cloud
Social Studio
30,000 partners
in Community Cloud
600,000 cases
per quarter in Service Cloud
for

31. Our Community Drives Innovation
48 Releases
1.9M
Community
Members
1,000sof features

32. Community
Sales
Marke0ng
The Salesforce Customer Success Platform in Action
Service
Apps
Analy0cs
Sales
Analy0cs
Apps

33. The Digital Transformation of Western Union
Yesterday Today

34. Mobile Payment
Apps
Mobile
Wave Analytics
100,000
kiosks and ATMs
5 million
social fans
1 million
community members
500,000
agents
Sales Service
Marketing
Community
Apps
Analytics
CUSTOMER SUCCESS PLATFORM
for

36. Thank
to
our
sponsors!
Innova0on
Tour
@
Dreamforce
2015
Dreamforce
Global
Sponsors