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The UK box office in 2011
BFI Research and Statistics Unit

31 January 2012



Annual UK cinema admissions increased by 1.4% to 171.6 million, the third highest
total of the last decade (Figure 1). The gross value of those ticket sales was £1,040
million, up 5% on 2010. The strong performance of a number of independent
British films such as The King’s Speech and The Inbetweeners Movie was a major factor
behind the growth in box office revenue.



Figure 1 Annual UK admissions 2000-2011




Source: CAA, Rentrak EDI



The success of The King’s Speech and other awards season contenders like Black
Swan contributed to an increase in admissions at the beginning of the year (Table
1) and half-term family films Tangled and Gnomeo and Juliet helped to raise February
admissions by almost 16%. While ticket sales in March and April were down on
2010, a stronger slate of June releases meant that admissions increased by 45% on
2010, when cinema-going had been adversely affected by the FIFA World Cup. The
Inbetweeners Movie and Tinker, Tailor, Soldier, Spy boosted September admissions,
which were up 14% compared with 2010 and the year finished with a 12%
improvement in sales compared with snow-blighted December 2010.


                                                                                    1
Table 1 Monthly cinema admissions 2010-2011

            2010 (million) 2011 (million) % change
                                          on 2010
January             14.58          15.21       +4.3
February            14.89          17.25      +15.8
March               14.48          11.07      -23.6
April               14.66          11.16      -23.8
May                 12.82          13.33       +4.0
June                  8.72         12.68      +45.4
July                20.28          17.81      -12.2
August              20.22          21.41       +5.9
September           10.08          11.49      +14.0
October             12.90          13.58       +5.2
November            13.45          12.94       -3.8
December            12.17          13.63      +12.0
Total              169.25         171.56       +1.4
Source: CAA, Rentrak EDI



The highest grossing film of 2011, Harry Potter and the Deathly Hallows Part 2 became
the third highest grossing film of all time at the UK box office behind Avatar and
Toy Story 3 (Table 3). The final instalment of the eight-film Harry Potter saga topped
the chart of the year with earnings of just over £73 million. Second and third place
belonged to two independent British films, The King’s Speech and The Inbetweeners
Movie, each earning over £45 million to become the two highest grossing
independent UK films since box office records began. Three other titles earned over
£30 million – Pirates of the Caribbean: On Stranger Tides, The Hangover 2 and The
Twilight Saga: Breaking Dawn Part 1. Sequel Sherlock Holmes: A Game of Shadows and
Aardman animation Arthur Christmas grossed over £20 million while Bridesmaids
was one of the surprise hits of the year earning £23 million.




                                                                                    2
Table 2 Top 20 films released in the UK and Republic of Ireland, 2011

      Title                                                         Country           Box office   Distributor
                                                                    of origin         Gross
                                                                                      (£m)

1     Harry Potter and the Deathly Hallows Part 2                     UK/USA               73.09         Warner Bros

2     The King’s Speech                                                   UK               45.68         Momentum
3     The Inbetweeners Movie                                              UK               45.03      Entertainment
4     Pirates of the Caribbean: On Stranger Tides                     UK/USA               32.92         Walt Disney
5     The Hangover 2                                                     USA               32.83        Warner Bros
6     The Twilight Saga: Breaking Dawn Part 1*                           USA               30.73          eOne Films
7     Transformers: Dark of the Moon                                     USA               28.11          Paramount
8     Sherlock Holmes: A Game of Shadows*                             UK/USA               23.11        Warner Bros
9     Bridesmaids                                                        USA               23.02   Universal Pictures
10    Arthur Christmas*                                               UK/USA               20.79       Sony Pictures
11    Rise of the Planet of the Apes                                     USA               20.77    20th Century Fox
12    Johnny English Reborn*                                          UK/USA               20.62   Universal Pictures

13    Tangled                                                            USA               20.47        Walt Disney
14    Fast & Furious 5                                                   USA               18.52   Universal Pictures
15    The Smurfs                                                         USA               17.25       Sony Pictures
16    Kung Fu Panda 2                                                    USA               16.87         Paramount
17    The Adventures of Tintin: Secret of the                         USA/NZ               16.20         Paramount
      Unicorn*
18    Black Swan                                                         USA               16.19    20th Century Fox
19    Gnomeo & Juliet                                                 UK/USA               15.82          eOne Films
20    Cars 2                                                             USA               15.62         Walt Disney
Source: Rentrak EDI
Box office gross = cumulative gross up to 15 January 2012.
Films with an asterisk (*) were still being exhibited on 15 January 2012.
UK and Republic of Ireland are a single “territory” for film distribution purposes.




It was a strong year for UK-produced films, with box office successes across a
diverse range of genre (Table 2). This resulted in the highest market share (13.5%)
for UK independent films since our records began (Table 3). The market share of US
studio-backed UK films (films wholly or part-financed by US studios but featuring
UK cast, crew, locations, facilities, post-production and often UK source material)
was 22.7%.




                                                                                                                 3
Table 2 Top 20 independent UK films released in the UK and Republic of Ireland,
2011

       Title                                           Country            Box office     Distributor
                                                       of origin          Gross
                                                                          (£m)

1      The King’s Speech                                         UK              45.68          Momentum
2      The Inbetweeners Movie                                    UK              45.03       Entertainment
3      Tinker, Tailor, Soldier, Spy*                         UK/Fra              14.14         Studiocanal
4      Horrid Henry                                              UK               6.62               Vertigo
5      Jane Eyre                                                 UK               5.07    Universal Pictures
6      The Three Musketeers                              UK/Fra/Ger               3.48          eOne Films
7      My Week with Marilyn*                                UK/USA                3.05       Entertainment
8      The Eagle                                            UK/USA                2.88    Universal Pictures
9      West is West                                              UK               2.69                  Icon
10     Attack the Block                                          UK               2.47         Studiocanal
11     We Need to Talk About Kevin*                         UK/USA                2.19          Paramount
12     Anuvahood                                                 UK               2.08             Revolver
13     Chalet Girl                                               UK               1.83          Paramount
14     Submarine                                                 UK               1.46         Studiocanal
15     TT3D                                                      UK               1.26          Cinema NX
16     Brighton Rock                                             UK               1.04         Studiocanal
17     NEDS                                               UK/Fra/Ita              0.97          eOne Films
18     Patiala House                                         UK/Ind               0.71        B4U Network
19     The Awakening                                             UK               0.66         Studiocanal
20     Blitz                                                     UK               0.62            Lionsgate
Source: Rentrak EDI, BFI RSU analysis
Box office gross = cumulative gross up to 15 January 2012.
Films with an asterisk (*) were still being exhibited on 15 January 2012.
UK and Republic of Ireland are a single “territory” for film distribution purposes.




Table 3 Theatrical market share of UK films by studio and independent titles,
2001-2011

Year                                2001 2002 2003 2004 2005 2006 2007                   2008    2009    2010    2011
Market share of UK films             21.2   16.1    12.5   19.5   26.2   14.4   21.8      25.4     8.5    18.6    22.7
produced with US studio backing
(%)
Market share of UK independent        3.8    6.5     3.4    3.9    6.9    4.7    6.8      5.7     8.2     5.4    13.5
films (%)
Source: BFI
2011 market share calculation based on grosses up to and including 15 January 2012



The fluctuating pattern of UK market share is underlined in Figure 2 with the
annual figure dependent on a small number of high-grossing titles. The average
UK independent market share for the eleven-year period was 6% with a visible
upward trend from the low of 3.4% in 2003.




                                                                                                                    4
Figure 2 UK films’ share of the UK theatrical market 2001-2011




Source: BFI




A total of 47 3D films were released in 2011, up from 28 in 2010 and 14 in 2009. The
total gross from 3D screenings was £230.1m - a 20% market share, down from 24%
in 2010. The top 3D release in 2011 was Harry Potter and the Deathly Hallows Part 2
which earned 48% of its total gross in 3D (Table 4).




                                                                                   5
Table 4 Top 10 3D releases, 2011

                                                              Total      3D as      Number
                                              3D gross        gross       % of        of 3D
     Title                                        (£m)         (£m)      gross        sites         Distributor
     Harry Potter and the Deathly
 1   Hallows Part 2                                35.36       73.09         48           457     Warner Bros
     Transformers: Dark of the
 2   Moon                                          18.60       28.11         66            441      Paramount
     Pirates of the Caribbean: On
 3   Stranger Tides                                18.42       32.92         56            440    Walt Disney
 4   Tangled                                       11.36       20.47         55            387    Walt Disney
 5   The Lion King 3D                              11.02       12.34         89            402    Walt Disney
     The Adventures of Tintin:
 6   Secret of the Unicorn                         10.73       16.20         66            431     Paramount
 7   Gnomeo & Juliet                                9.71       15.82         61            379     eOne Films
 8   Thor                                           9.53       14.04         68            434     Paramount
                                                                                                         Sony
 9   Arthur Christmas*                              9.39       20.79         45            396        Pictures
10   Kung Fu Panda 2                                8.34       16.87         49            456     Paramount
Source: Rentrak EDI
Box office gross = cumulative gross to 15 January 2012.
Films with an asterisk (*) were still being exhibited on 15 January 2012.
Note: the 3D figures do not include IMAX screenings, although IMAX revenues contribute to the total gross.




Notes

     1. Admissions data supplied by the Cinema Advertising Association/Rentrak EDI.
     2. The value of the UK box office in 2011 (£1,040 million) refers to the gross value of UK
        ticket sales in the calendar year. Subsequent analysis of individual titles and
        market shares includes box office gross in the UK and Republic of Ireland up to and
        including 15 January 2012.
     3. Gross box office data supplied by Rentrak EDI.
     4. Country of origin is allocated by the BFI Research and Statistics Unit. For the
        purposes of this analysis, a UK film is one which is certified as such by the UK
        Secretary of State for Culture, Media and Sport under Schedule 1 of the Films Act
        1985, via the Cultural Test, under one of the UK’s official co-production agreements
        or the European Convention on Cinematographic Coproduction; a film which has
        not applied for certification but which is obviously British on the basis of its
        content, producers, finance and talent; or (in the case of a re-release) a film which
        met the official definition of a British film prevailing at the time it was made or was
        generally considered to be British at that time. Most UK films in the analysis
        (including the major UK/USA films) fall into the first group – films officially certified
        as British.




Pre-release Access

This release has been prepared according to the Code of Practice for Official Statistics
published by the UK Statistics Authority (2009). Pre-release access has been granted to the
following:



                                                                                                             6
Amanda Nevill, Chief Executive, BFI
Tim Cagney, Deputy Chief Executive, BFI
Carol Comley, Head of Strategic Development, BFI
Chris Travers, Director of Communications, Marketing and Audiences, BFI
Nick Mason Pearson, Director of Press and Public Affairs, BFI
Judy Wells, Head of Press and PR, BFI
Emma Hewitt, Press Officer, BFI
Paul O’Callaghan, Web Producer, BFI
Hugh Muckian, Senior Policy Advisor, Department for Culture, Media and Sport
Paul Conroy, Senior Press Officer, Department for Culture, Media and Sport




Statistical contact details
This release was prepared by Sean Perkins and Nick Maine, Research and Statistics Unit,
BFI,
sean.perkins@bfi.org.uk, tel + 44 (0)20 7173 3248
nick.maine@bfi.org.uk, tel +44 (0)20 7173 3249




(end)




                                                                                          7

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Uk box office_2011

  • 1. The UK box office in 2011 BFI Research and Statistics Unit 31 January 2012 Annual UK cinema admissions increased by 1.4% to 171.6 million, the third highest total of the last decade (Figure 1). The gross value of those ticket sales was £1,040 million, up 5% on 2010. The strong performance of a number of independent British films such as The King’s Speech and The Inbetweeners Movie was a major factor behind the growth in box office revenue. Figure 1 Annual UK admissions 2000-2011 Source: CAA, Rentrak EDI The success of The King’s Speech and other awards season contenders like Black Swan contributed to an increase in admissions at the beginning of the year (Table 1) and half-term family films Tangled and Gnomeo and Juliet helped to raise February admissions by almost 16%. While ticket sales in March and April were down on 2010, a stronger slate of June releases meant that admissions increased by 45% on 2010, when cinema-going had been adversely affected by the FIFA World Cup. The Inbetweeners Movie and Tinker, Tailor, Soldier, Spy boosted September admissions, which were up 14% compared with 2010 and the year finished with a 12% improvement in sales compared with snow-blighted December 2010. 1
  • 2. Table 1 Monthly cinema admissions 2010-2011 2010 (million) 2011 (million) % change on 2010 January 14.58 15.21 +4.3 February 14.89 17.25 +15.8 March 14.48 11.07 -23.6 April 14.66 11.16 -23.8 May 12.82 13.33 +4.0 June 8.72 12.68 +45.4 July 20.28 17.81 -12.2 August 20.22 21.41 +5.9 September 10.08 11.49 +14.0 October 12.90 13.58 +5.2 November 13.45 12.94 -3.8 December 12.17 13.63 +12.0 Total 169.25 171.56 +1.4 Source: CAA, Rentrak EDI The highest grossing film of 2011, Harry Potter and the Deathly Hallows Part 2 became the third highest grossing film of all time at the UK box office behind Avatar and Toy Story 3 (Table 3). The final instalment of the eight-film Harry Potter saga topped the chart of the year with earnings of just over £73 million. Second and third place belonged to two independent British films, The King’s Speech and The Inbetweeners Movie, each earning over £45 million to become the two highest grossing independent UK films since box office records began. Three other titles earned over £30 million – Pirates of the Caribbean: On Stranger Tides, The Hangover 2 and The Twilight Saga: Breaking Dawn Part 1. Sequel Sherlock Holmes: A Game of Shadows and Aardman animation Arthur Christmas grossed over £20 million while Bridesmaids was one of the surprise hits of the year earning £23 million. 2
  • 3. Table 2 Top 20 films released in the UK and Republic of Ireland, 2011 Title Country Box office Distributor of origin Gross (£m) 1 Harry Potter and the Deathly Hallows Part 2 UK/USA 73.09 Warner Bros 2 The King’s Speech UK 45.68 Momentum 3 The Inbetweeners Movie UK 45.03 Entertainment 4 Pirates of the Caribbean: On Stranger Tides UK/USA 32.92 Walt Disney 5 The Hangover 2 USA 32.83 Warner Bros 6 The Twilight Saga: Breaking Dawn Part 1* USA 30.73 eOne Films 7 Transformers: Dark of the Moon USA 28.11 Paramount 8 Sherlock Holmes: A Game of Shadows* UK/USA 23.11 Warner Bros 9 Bridesmaids USA 23.02 Universal Pictures 10 Arthur Christmas* UK/USA 20.79 Sony Pictures 11 Rise of the Planet of the Apes USA 20.77 20th Century Fox 12 Johnny English Reborn* UK/USA 20.62 Universal Pictures 13 Tangled USA 20.47 Walt Disney 14 Fast & Furious 5 USA 18.52 Universal Pictures 15 The Smurfs USA 17.25 Sony Pictures 16 Kung Fu Panda 2 USA 16.87 Paramount 17 The Adventures of Tintin: Secret of the USA/NZ 16.20 Paramount Unicorn* 18 Black Swan USA 16.19 20th Century Fox 19 Gnomeo & Juliet UK/USA 15.82 eOne Films 20 Cars 2 USA 15.62 Walt Disney Source: Rentrak EDI Box office gross = cumulative gross up to 15 January 2012. Films with an asterisk (*) were still being exhibited on 15 January 2012. UK and Republic of Ireland are a single “territory” for film distribution purposes. It was a strong year for UK-produced films, with box office successes across a diverse range of genre (Table 2). This resulted in the highest market share (13.5%) for UK independent films since our records began (Table 3). The market share of US studio-backed UK films (films wholly or part-financed by US studios but featuring UK cast, crew, locations, facilities, post-production and often UK source material) was 22.7%. 3
  • 4. Table 2 Top 20 independent UK films released in the UK and Republic of Ireland, 2011 Title Country Box office Distributor of origin Gross (£m) 1 The King’s Speech UK 45.68 Momentum 2 The Inbetweeners Movie UK 45.03 Entertainment 3 Tinker, Tailor, Soldier, Spy* UK/Fra 14.14 Studiocanal 4 Horrid Henry UK 6.62 Vertigo 5 Jane Eyre UK 5.07 Universal Pictures 6 The Three Musketeers UK/Fra/Ger 3.48 eOne Films 7 My Week with Marilyn* UK/USA 3.05 Entertainment 8 The Eagle UK/USA 2.88 Universal Pictures 9 West is West UK 2.69 Icon 10 Attack the Block UK 2.47 Studiocanal 11 We Need to Talk About Kevin* UK/USA 2.19 Paramount 12 Anuvahood UK 2.08 Revolver 13 Chalet Girl UK 1.83 Paramount 14 Submarine UK 1.46 Studiocanal 15 TT3D UK 1.26 Cinema NX 16 Brighton Rock UK 1.04 Studiocanal 17 NEDS UK/Fra/Ita 0.97 eOne Films 18 Patiala House UK/Ind 0.71 B4U Network 19 The Awakening UK 0.66 Studiocanal 20 Blitz UK 0.62 Lionsgate Source: Rentrak EDI, BFI RSU analysis Box office gross = cumulative gross up to 15 January 2012. Films with an asterisk (*) were still being exhibited on 15 January 2012. UK and Republic of Ireland are a single “territory” for film distribution purposes. Table 3 Theatrical market share of UK films by studio and independent titles, 2001-2011 Year 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Market share of UK films 21.2 16.1 12.5 19.5 26.2 14.4 21.8 25.4 8.5 18.6 22.7 produced with US studio backing (%) Market share of UK independent 3.8 6.5 3.4 3.9 6.9 4.7 6.8 5.7 8.2 5.4 13.5 films (%) Source: BFI 2011 market share calculation based on grosses up to and including 15 January 2012 The fluctuating pattern of UK market share is underlined in Figure 2 with the annual figure dependent on a small number of high-grossing titles. The average UK independent market share for the eleven-year period was 6% with a visible upward trend from the low of 3.4% in 2003. 4
  • 5. Figure 2 UK films’ share of the UK theatrical market 2001-2011 Source: BFI A total of 47 3D films were released in 2011, up from 28 in 2010 and 14 in 2009. The total gross from 3D screenings was £230.1m - a 20% market share, down from 24% in 2010. The top 3D release in 2011 was Harry Potter and the Deathly Hallows Part 2 which earned 48% of its total gross in 3D (Table 4). 5
  • 6. Table 4 Top 10 3D releases, 2011 Total 3D as Number 3D gross gross % of of 3D Title (£m) (£m) gross sites Distributor Harry Potter and the Deathly 1 Hallows Part 2 35.36 73.09 48 457 Warner Bros Transformers: Dark of the 2 Moon 18.60 28.11 66 441 Paramount Pirates of the Caribbean: On 3 Stranger Tides 18.42 32.92 56 440 Walt Disney 4 Tangled 11.36 20.47 55 387 Walt Disney 5 The Lion King 3D 11.02 12.34 89 402 Walt Disney The Adventures of Tintin: 6 Secret of the Unicorn 10.73 16.20 66 431 Paramount 7 Gnomeo & Juliet 9.71 15.82 61 379 eOne Films 8 Thor 9.53 14.04 68 434 Paramount Sony 9 Arthur Christmas* 9.39 20.79 45 396 Pictures 10 Kung Fu Panda 2 8.34 16.87 49 456 Paramount Source: Rentrak EDI Box office gross = cumulative gross to 15 January 2012. Films with an asterisk (*) were still being exhibited on 15 January 2012. Note: the 3D figures do not include IMAX screenings, although IMAX revenues contribute to the total gross. Notes 1. Admissions data supplied by the Cinema Advertising Association/Rentrak EDI. 2. The value of the UK box office in 2011 (£1,040 million) refers to the gross value of UK ticket sales in the calendar year. Subsequent analysis of individual titles and market shares includes box office gross in the UK and Republic of Ireland up to and including 15 January 2012. 3. Gross box office data supplied by Rentrak EDI. 4. Country of origin is allocated by the BFI Research and Statistics Unit. For the purposes of this analysis, a UK film is one which is certified as such by the UK Secretary of State for Culture, Media and Sport under Schedule 1 of the Films Act 1985, via the Cultural Test, under one of the UK’s official co-production agreements or the European Convention on Cinematographic Coproduction; a film which has not applied for certification but which is obviously British on the basis of its content, producers, finance and talent; or (in the case of a re-release) a film which met the official definition of a British film prevailing at the time it was made or was generally considered to be British at that time. Most UK films in the analysis (including the major UK/USA films) fall into the first group – films officially certified as British. Pre-release Access This release has been prepared according to the Code of Practice for Official Statistics published by the UK Statistics Authority (2009). Pre-release access has been granted to the following: 6
  • 7. Amanda Nevill, Chief Executive, BFI Tim Cagney, Deputy Chief Executive, BFI Carol Comley, Head of Strategic Development, BFI Chris Travers, Director of Communications, Marketing and Audiences, BFI Nick Mason Pearson, Director of Press and Public Affairs, BFI Judy Wells, Head of Press and PR, BFI Emma Hewitt, Press Officer, BFI Paul O’Callaghan, Web Producer, BFI Hugh Muckian, Senior Policy Advisor, Department for Culture, Media and Sport Paul Conroy, Senior Press Officer, Department for Culture, Media and Sport Statistical contact details This release was prepared by Sean Perkins and Nick Maine, Research and Statistics Unit, BFI, sean.perkins@bfi.org.uk, tel + 44 (0)20 7173 3248 nick.maine@bfi.org.uk, tel +44 (0)20 7173 3249 (end) 7