Featured snippets: From then to now, volatility, and voice search: Kellie Gibson #UtahDMC 2018

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Susan Wenograd Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org When someone discovers a new method to reach an audience, everyone starts doing the same thing and oversaturates the audience. We should not be pounding the bottom of the funnel with the hard sell. We have to change what we have been doing in the past. Learn how to approach creating effective Facebook ad funnels. This session will be filled with actionable content that will help you change what you've been doing for the better.

How to Build an Effective Facebook Funnel

Utah Digital Marketing Collective

Marcus Sheridan Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Studies have shown that by the year 2019, 80% of all content consumed online will be video-based content. With such a dramatic trend, what is your business or organization doing to not only meet the demands of today's buyer but to also stay ahead of the marketplace and be prepared for what is next? In this action-packed keynote, Marcus Sheridan will show powerful stories of how B2B and B2C companies are using video to not only build their brand but significantly drive sales and marketing revenue in the process. Sheridan will also discuss exactly how any organization, regardless of size, can develop its own culture of video and experience incredible results. See what type of video content does and does not move the needle in terms of sales and revenue. Discover how to integrate video into the sales process to improve closing rates while decreasing sales cycles. Learn how to set up an in-house "media company" and engage your team in the process. And much, much more!

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Utah Digital Marketing Collective

Scott Paul Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org We will discuss the evolution of influencer marketing over the last decade and what works today that didn’t work last year. We will show you how you can recruit your customers to be your best advocates and reach more people than influencers in an authentic way. Learn Tips and tricks on free and paid tools to start influencer marketing program at your company today.

Why influencers suck and how to work with them and not pay a dime

Utah Digital Marketing Collective

Robert Brady Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Go beyond SpyFu/SEMrush/iSpionage with your competitive research. This session will specifically discuss the following: Using scripts to pull Auction Insights data automatically from Google Ads, graph it & help you easily identify major shifts in competitor behavior Getting into competitors’ best audiences so they basically gift wrap their best stuff and send it to you Researching your competitors Facebook advertising efforts to keep your social game on point Tapping into the new Bing Competition tab Level up your competitive research by attending this session.

Welcome to The Golden Age of Competitive Research

Utah Digital Marketing Collective

The Future of Digital Marketing: It's Not What You Think

Utah Digital Marketing Collective

Michelle Morgan Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Lead generation presents different challenges than Ecommerce. The sale isn’t made in an instant on a website. We have to offer, show, and then deliver on value through a sometimes lengthy buyer journey, all while competing for our audience’s attention against distractions and competitors and also making sure they’re a good fit for our customer base. In this session, we take a step away from the keyword and bidding strategies and focus on the parts of lead generation campaigns that can help drive higher lead counts, better quality leads, and propel users through to customer.

PPC Lead Generation Strategies for Quantity, Quality, and Revenue

Utah Digital Marketing Collective

Ian Lurie Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Marketing. Dungeons & Dragons. They aren’t that different. Seriously: Follow Ian on this quick romp through the world of role-playing games and how they teach you to be a better marketer. Session Takeaways: What a “niche” really looks like Basic marketing math (what’s a click worth?) Why return on time invested is the most important marketing metric The best thing about marketing

Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons

Utah Digital Marketing Collective

Duane Forrester Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org How Machine Learning is Changing the Landscape of Search, Discovery and Engagement Today’s consumers have more choices than ever and are less brand loyal than at any point in history. We’ll examine pivotal inflection points driven by consumers that influence search and data discovery. These directly affect what search engines rank and show in results, so you need to know what you can control and influence. Data about your business, products, and services remains one key area under-explored by most businesses, and digital knowledge management is proving to have a deep impact on consumer engagement, revenue, and business success.

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Utah Digital Marketing Collective

Drew Breunig Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Have you ever wished you could target audiences using their behaviors in the real world, the same way you might retarget based on the websites they visit or the content they view? With location intelligence you can do exactly that. In 30 minutes we'll make a complex subject simple as we take a whirlwind tour of location data -- how it's made, how it's processed, and how it's used -- so you can start using it in your marketing tomorrow. Session Takeaways: Learn how a phone figures out where it is and how that data is shared Understand what location data can and can't do, so you can decide if it's relevant to your needs See how marketers are using location data today to increase the relevancy of their campaigns Discovery how you can leverage this data tomorrow

A Crash Course in Location Marketing

Utah Digital Marketing Collective

Dan Gingiss Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org In this fun and engaging session, you will learn why there’s no such thing as an “offline” experience anymore, simple and inexpensive ways that companies can improve customer experience to create raving fans, and why your customers crave 1-to-1 engagement – especially in social media. You’ll see dozens of real-life examples of companies using customer experience to make the brand lovers louder than the haters, and you’ll leave inspired to do the same for your own customers.

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Utah Digital Marketing Collective

Utah DMC Presents: SEO Night - July 2019

Utah Digital Marketing Collective

Utah DMC Presents: Search Social & Attribution - June 2019

Utah Digital Marketing Collective

Our First Presenter: Haley Fields spoke on the topic of: How Fixing These (Very) Common Social Media Marketing Mistakes Turned $25,000 to Over $1,000,000 in Revenue Facebook, Instagram, and Google are CONSTANTLY changing. There is simply no way to keep up if you’re not working on those platforms daily across multiple accounts. For this very reason, about 99% of those using social media marketing are doing it WRONG – resulting in a lot of wasted time and money. Our Second Presenter: JD Prater spoke about: Zag When Others Zig: Leveraging Quora Ads to Drive Results Contrarian advertisers zag when others zig to get unexpected results. With marketers heavily relying on Google and Facebook, there's never been a better time to start zigging. Quora is every performance marketer’s dream – a highly engaged audience, the right context, and specific targeting. In this session, JD will take a dive deep into how you can start zagging to drive results with Quora Ads. Learn more about all upcoming Utah Digital Marketing Collective events here http://www.utahdmc.org

Utah DMC Presents: Gettin' Down With Social - May 15, 2019

Utah Digital Marketing Collective

UtahDMC Presents: SEO: Outreach & Semantic Topic Modeling April 17, 2019

Utah Digital Marketing Collective

Utah DMC Presents: Marketing Automation in 2019 - March 20, 2019

Utah Digital Marketing Collective

Utah DMC Presents: The New Rules of Marketing - February 20, 2019

Utah Digital Marketing Collective

Presentation #1: Mark Gustafson, Founder of 900 Kings, Marketing Manager for Strala - Dominate Paid Search Results with Amazon's Help Mark Gustafson, Founder of 900 Kings and Marketing Manager for Strala, spoke to us on how to deal with Amazon’s paid ads in SERP’s. Other than being obsessed with digital marketing and sharing his knowledge across r/PPC, OnlineGeniuses or #PPCchat, he loves hiking, pickleball, and eating exquisite food. Presentation #2: Gil Hong, Director of Paid Media, NextLeft - Competitive PPC Intel. and Tools Next, we were able to hear from Gil Hong, who visited us from San Diego, California. Gil is the Director Paid Media at NextLeft. Gil is a very experienced marketer, who has helped countless businesses, including Fortune 15 companies, get the best out of their digital marketing. Mark also shares his knowledge through speaking to other professionals at marketing conferences and helping on #PPCchat. View the full recap here: http://www.utahdmc.org/blog/dominate-paid-search-january-2019

Utah DMC Presents: Dominating Paid Search - January 2019

Utah Digital Marketing Collective

Utah DMC November 2018

Utah Digital Marketing Collective

Luciano Pesci, PhD is the Chief Executive Officer of Emperitas which spoke on the subject of Lifetime Value the Only Metric that Matters and how it is beneficial to business. For those that don’t understand much about marketing or business, the term Lifetime Value could be a little confusing. Lifetime Value has been defined by Google as a way to understand a customer’s revenue potential. Forbes has defined it as a measure of the profit you can expect to generate from a customer over the entire time they do business with you. It is one of the most impactful metrics for marketers to understand as 20% of customers predictably contribute 80% of total lifetime value.

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