Sustainable link building for traffic and sales

1. Jacob Parry
@bocaj03
#VDLB
Value Driven Link Building
Wednesday, April 17, 13

2. #VDLB#VDLB#VDLB@bocaj03
Coming to Provo
Wednesday, April 17, 13

3. #VDLB#VDLB#VDLB@bocaj03
DA: 92
DA: 79
DA: 84
DA: 73
DA: 87 DA: 98
Wednesday, April 17, 13

4. #VDLB#VDLB#VDLB@bocaj03
Provo Buzz decided to take advantage of the local hype rather than
just wait for the big announcement, they created timely content that
people would relate to. They took a bold stance and became the
only site on the web to predict Google Fiber in Provo and in return
they got links from several high authority websites.
Wednesday, April 17, 13

5. #VDLB#VDLB#VDLB@bocaj03
Overview
Value
Repurposing Content
Vanity
Link Finding Tools
Wednesday, April 17, 13

6. @bocaj03 #VDLB
Wednesday, April 17, 13

7. What is the difference?
#VDLB#VDLB@bocaj03
Wednesday, April 17, 13

8. #VDLB#VDLB
Repurposing Content
#VDLB@bocaj03
Increase # of back links
Increase visibility
Get more milage out of your content ideas
Appeal to a larger audience
Benefits
Wednesday, April 17, 13

9. #VDLB#VDLB
Infographic
#VDLB@bocaj03
Example #1
Repurposing Content
Wednesday, April 17, 13

10. #VDLB#VDLB
=
Infographic Slideshare
#VDLB@bocaj03
Repurposing Content
Wednesday, April 17, 13

11. #VDLB#VDLB
=
Infographic Slideshare
#VDLB@bocaj03
Repurposing Content
or
Wednesday, April 17, 13

12. #VDLB#VDLB
=
Infographic Blog Post
#VDLB@bocaj03
Repurposing Content
Wednesday, April 17, 13

13. #VDLB#VDLB
=
Infographic
Break it up into
smaller images
#VDLB@bocaj03
Repurposing Content
Wednesday, April 17, 13

14. #VDLB#VDLB
=
Infographic
Break it up into
smaller images
#VDLB@bocaj03
Repurposing Content
Wednesday, April 17, 13

15. #VDLB#VDLB
=
Infographic
1,243,668
Video
#VDLB@bocaj03
Repurposing Content
Wednesday, April 17, 13

16. #VDLB#VDLB
=
Infographic
Video
#VDLB@bocaj03
Repurposing Content
Wednesday, April 17, 13

17. #VDLB#VDLB
=
Infographic Video
#VDLB@bocaj03
Repurposing Content
Wednesday, April 17, 13

18. #VDLB#VDLB#VDLB@bocaj03
Repurposing Content
Wednesday, April 17, 13

19. #VDLB#VDLB#VDLB@bocaj03
WebinarExample #2
Repurposing Content
Wednesday, April 17, 13

20. #VDLB#VDLB#VDLB@bocaj03
Webinar
=
Audio Recording/Podcast
Repurposing Content
Wednesday, April 17, 13

21. #VDLB#VDLB#VDLB@bocaj03
Webinar
=
Transcript
Repurposing Content
Wednesday, April 17, 13

22. #VDLB#VDLB#VDLB@bocaj03
Webinar
=
Blog Post
Repurposing Content
Wednesday, April 17, 13

23. #VDLB#VDLB#VDLB@bocaj03
Webinar
=
White Paper
Repurposing Content
Wednesday, April 17, 13

24. #VDLB#VDLB#VDLB@bocaj03
Webinar
=
eBook
Repurposing Content
Wednesday, April 17, 13

25. #VDLB#VDLB#VDLB@bocaj03
Get the idea?
Wednesday, April 17, 13

26. #VDLB#VDLB#VDLB@bocaj03
Vanity
Example #1
Fan Art
Tagxedo
Wednesday, April 17, 13

27. #VDLB#VDLB#VDLB@bocaj03
Example #1
Fan Art
Tagxedo
Vanity
SLC|SEM
Wednesday, April 17, 13

28. #VDLB#VDLB#VDLB@bocaj03
Example #1
Social Outreach
Vanity
Building Relationships
Wednesday, April 17, 13

29. #VDLB#VDLB#VDLB@bocaj03
Example #2
Top Lists
Vanity
Wednesday, April 17, 13

30. #VDLB#VDLB#VDLB@bocaj03
Example #2 Top Lists
Top 10 Coolest Places to Work in BostonTop 11 Coolest Places to Work in Seattle
Vanity
Wednesday, April 17, 13

31. #VDLB#VDLB#VDLB@bocaj03
Example #2 Top Lists
Vanity
Wednesday, April 17, 13

32. #VDLB#VDLB#VDLB@bocaj03
Example #2 Top Lists
https://www.enterasys.com/company/industry-news.aspx
DA: 72 PR: 7 DmR: 5.69
Vanity
Wednesday, April 17, 13

33. #VDLB#VDLB#VDLB@bocaj03
Example #2 Top Lists
http://synapse.com/newsroom/press/oc-tanner-11-coolest-companies-work-seattle
DA: 46 PR: 5 DmR: 4.49
Vanity
Wednesday, April 17, 13

34. #VDLB#VDLB#VDLB@bocaj03
Link Finding Tools
Wednesday, April 17, 13

35. #VDLB#VDLB#VDLB@bocaj03
Link Finding Tools
Reverse Image Search
Wednesday, April 17, 13

36. #VDLB#VDLB#VDLB@bocaj03
Link Finding Tools
Reverse Image Search
Wednesday, April 17, 13

37. #VDLB#VDLB#VDLB@bocaj03
Link Finding Tools
Reverse Image Search
Wednesday, April 17, 13

38. #VDLB#VDLB#VDLB@bocaj03
Link Finding Tools
URL
Wednesday, April 17, 13

39. #VDLB#VDLB#VDLB@bocaj03
Link Finding Tools
URL External
Wednesday, April 17, 13

40. #VDLB#VDLB#VDLB@bocaj03
Link Finding Tools
URL External Links
Wednesday, April 17, 13

41. #VDLB#VDLB#VDLB@bocaj03
Link Finding Tools
URL
Wednesday, April 17, 13

42. #VDLB#VDLB#VDLB@bocaj03
Link Finding Tools
URL Links
Wednesday, April 17, 13

43. #VDLB#VDLB#VDLB@bocaj03
Link Finding Tools
“employee recognition around the globe”
Wednesday, April 17, 13

44. #VDLB#VDLB#VDLB@bocaj03
Link Finding Tools
“employee recognition around the globe” Mentions
Wednesday, April 17, 13

45. #VDLB#VDLB#VDLB@bocaj03
Link Finding Tools
Why look for links?
Site A?
Site B?
Site C?
Wednesday, April 17, 13

46. #VDLB#VDLB#VDLB@bocaj03
Remember...
Value
Repurposing Content
Vanity
Link Finding Tools
Wednesday, April 17, 13

47. Jacob Parry
@bocaj03
#VDLB
Value Driven Link Building
Wednesday, April 17, 13