On Friday, August 24th, Mikel X. Chertudi presented at the 4th Annual Utah Digital Marketing Collective Conference: Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018 Mikel X. Chertudi is the Co-founder & CEO of Strala. Session Description Today’s digital marketers face significant challenges in analyzing ROI and creating personalized experiences at scale due to marketing data silos, disparate marketing systems, and insufficient insight. Join us in this lunch-time presentation covering: Latest research & trends at the intersection of customer experiences, digital, technology, and data Revolutionary new approaches to improving marketing big data, ROI & attribution, personalization, and AI How to scale marketing with data consistency and pre-defined standards Strala will also publicly unveil its new Experience Data Platform

4. Today’s marketing and experience data
is incomplete and insufficient.
The Problem

5. 1. Measuring & proving ROI based on
accurate attribution
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
62%
59%
53%
40%
40%
2. Understanding customer interactions across all
touchpoints spanning all channels
3. Personalizing offers, content, and experiences
based on behavior at scale
4. Managing, collecting, and unifying
data from a variety of sources
5. Delivering a consistent experience across
channels and interaction points
35%
6. Insufficient or inadequate technology to
unify data and deliver dynamic experiences
Top Digital Challenges

6. 1. Insufficient and incomplete
data across channels
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
60%
60%
50%
33%
30%
2. Insufficient staff and / or budget to create content
3. Insufficient ways to define and unify customer
touchpoints across all platforms and systems
4. Insufficient journey and content analytics
5. Inconsistent data across advertising and
marketing platforms
30%
6. Insufficient technology to dynamically assemble
content across systems and platforms in real time
Preventing Omnichannel Personalization

7. Inconsistent tracking
across channels
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
62%
62%
58%
55%
44%
Insufficient staff / talent to aggregate
and manage data
Siloed data across
multiple channels
Incomplete data spanning
multiple channels
Inconsistent data standards
spanning multiple channels
41%Insufficient attribution models
Preventing Trust in ROI & Attribution

8. Fragmented Ecosystem

9. The new approach to data
that we need to adopt
The Solution

10. “Bake your tagging structure into all of
your systems and process…
Metadata has to happen at inception.
The Solution

11. The Solution
Collect Data Combine Data Action Data1. Missing Step
Define & Plan
Touchpoints

13. Unified Ecosystem
Pre-defined Tracking & Metadata Repository

14. Strala Playbook

15. Strala Data Experience Platform™

16. Foundation for ROI & Attribution

17. Strala Offer
Complimentary access
• 6 Months
• Limited - 20 Accounts
Register Now
strala.com/utahdmc

18. 80% Data Wrangling 20% Use & Action
Use & ActionCombinePlan Collect
80% Use & Action
20% Data
Wrangling
Flip 80/20 to 20/80 & Data Value

20. Empowering uniquely data-first
customer experience & insight.
Our Vision

21. Strala Offer
Complimentary access
6 Months
Limited - 20 Accounts
Register Now
strala.com/utahdmc

23. Strala Offer
Complimentary access
• 6 Months
• Limited - 20 Accounts
Register Now
strala.com/utahdmc