Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Thought-Leadership Presentation - Commercial Real Estate Software

56 vues

Publié le

Thought-leadership presentation. For more, visit http://Slide.Works.

Publié dans : Logiciels
  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

Thought-Leadership Presentation - Commercial Real Estate Software

  1. 1. Experiential Operations Winning in the Workplace’s New Era
  2. 2. A Cautionary Tale What did they do? What happened? What went wrong?
  3. 3. The Old Workplace: People Warehouse
  4. 4. The New Workplace: Talent Magnet
  5. 5. Would take a pay cut for a nice work environment Would reject a job offer if they didn’t like workplace Say office environments are directly related to how company values them 23% Workplace Matters x 80% 97%
  6. 6. Emerging Consensus “CRE’s job is to help tenants attract and retain talent.” – Brian Harnetiaux, former chair of BOMA International
  7. 7. Your Job: Create a Talent Magnet for your Tenants
  8. 8. Amenities are integral to the employee experience, and engage with landlords, others to enhance amenities Of building management teams spend at least ¼ of opex budgets on tenant amenities Plan to increase amenity spend in the next year 81% Reaction: Amenities War! 25% 55% The Tenant Experience Gap November 2019 report by Building Engines The Tenant Experience Gap November 2019 report by Building Engines
  9. 9. 3 Approaches ♟
  10. 10. Think Holistically About the Tenant Experience1
  11. 11. Employee Suite Building Neighborhood Tenant Experience Model
  12. 12. Employee Suite Building Neighbor- hood HARD SOFT Office layout Conference rooms Game room Furniture Culture Free lunch Manager Co-workers Lobby Meeting space Fit/finish On-site fitness center Customer service Response time Self-service View Transit Restaurants Retail Gyms Public safety Dry cleaning pick up Gym classes Concerts Tenant Experience Model
  13. 13. Link the Elements through Communication2
  14. 14. 75% 25% 0% 10% 20% 30% 40% 50% 60% 70% 80% Property Managers Tenants 50% Communication Gap Failure to Communicate Source: The Tenant Experience Gap November 2019 report by Building Engines “Building Occupants Consistently Get the Info They Need”
  15. 15. What do Tenants Want to Know? 94% 77% 72% 68% 60% 64% 53% 50% 56% 52% In-building amenities New food options Nearby services Meeting/event space Nearby events Tenants CRE Pros Source: The Tenant Experience Gap November 20198 report by Building Engines
  16. 16. Engage Tenants Where They Are3
  17. 17. Occupiers planning to introduce mobile apps to enhance the employee experience 59% Is Mobile Technology the Answer?
  18. 18. downloaded no apps in the last month deleted at least one app in the last week of screen time is spent on just one app 50%50% Tenants Don’t Want More Apps 50% + x
  19. 19. Source: The Tenant Experience Gap November 2018 report by Building Engines Today, 80% of building occupants use text messaging more than phone calls and emails to communicate with friends and family.
  20. 20. Source: The Tenant Experience Gap November 2018 report by Building Engines 61% of building occupants expect you to use messaging for building-to-tenant communication in the future.
  21. 21. Conclusion: Pointers from Software 1. Hypothesize your experiential offering 2. Lower the friction 3. Know what success looks like 4. Invest wisely
  22. 22. Coming Back to A Cautionary Tale What did they do? What happened? What went wrong?
  23. 23. The old Animation Building at the Walt Disney Studios in Burbank, California. Photographed by user Coolcaesar on November 8, 2014. Source: Constructed 1939
  24. 24. Learn More at http://slide.works VISIT US ON THE WEB CONTACT US

×