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Persuasive
Presentations
The Greek
Philosopher’s
Guide to:
Aristotle
Question:
What do you bring to a sales pitch?
>2000 Years back
A Greek Philosopher answered that very question.
Enter the
Presentation Trifecta
Ethos
Pathos Logos
Credibility
Charisma Coherence
EthosEthosYour Credo
Ethos refers to people’s liking for
Credibility & Character
We more readily
believe people
we revere or appear to be
credible.
Distinctions
Bring up real
experiences
and know your topic
intimately
If you’re a
real expert
prove it.
Don’t speak impulsively, it only
takes one blunder to look
like a clueless bozo.
In other words, you need to look the part.
Literally.
But make sure you know what
you're talking about.
Overdressing a
little doesn’t hurt
but underdressing can make
you look incompetent.
“ Our perception of a speaker
or writer's character influences
how believable or convincing we
find what that person has to ...
PathosYour Charisma
refers to people’s liking for
emotional & personal connection.Pathos
The goal of Pathos is to put the
audience in a certain emotional state
where they become less critical.
You could say it reduces the ability
to judge, thereby clouding better judgement.
An almost primal reaction
Gerhard Roth , Biologist
“Most decisions are made unconsciously,
free will is an illusion.”
Does ‘Follow your heart’ ring a bell?
Distinctions
Use strong visuals to elicit an
emotional response from your audience.
Using images rather than just
text helps keep things interesting.
Tell Riveting Stories
that link back to your point
This indirectly raises the emotions
of your audience to your cause.
It also makes them
less likely to
become critical
of what you’re saying.
Utopia View
Give a
Illustrate a contrast between what is the status quo
and what you want to achieve
Relate back to them
No one cares about listening to what you have to say.
They only care about what’s in it for them.
Highlight parts of your solution
that are congruent with
their values.
“ The Emotions are all those
feelings that so change men as
to affect their judgements,and that
are also attended by pain o...
Logos
Your Coherence
refers to people’s liking for
logic, facts and reasoningLogos
To prove your point, you need cold
hard facts and numbers.
But Remember: Quote
only True facts.
If it’s based on your opinion, say
it. Don’t mislead your audience.
On the other hand, if
someone credible
said the same thing,
feel free to quote them on it.
To be or not to be~
Shakespeare
Industry-specific buzzwords
used sparingly can help you look more
informed and impress your audience.
Persuasion is effected through the
speech itself when we have proved
a truth or an apparent truth by
means of the persuasi...
Want to equip yourself with
Persuasive Presentation Chops?
Sign up for our Free
Email Course on
Storytelling
Sign Me Up!
Need expert help? Contact us:
http://highspark.co/contact
Download this deck?
DOWNLOAD
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Aristotle's Guide To: Persuasive Presentations Slide 1 Aristotle's Guide To: Persuasive Presentations Slide 2 Aristotle's Guide To: Persuasive Presentations Slide 3 Aristotle's Guide To: Persuasive Presentations Slide 4 Aristotle's Guide To: Persuasive Presentations Slide 5 Aristotle's Guide To: Persuasive Presentations Slide 6 Aristotle's Guide To: Persuasive Presentations Slide 7 Aristotle's Guide To: Persuasive Presentations Slide 8 Aristotle's Guide To: Persuasive Presentations Slide 9 Aristotle's Guide To: Persuasive Presentations Slide 10 Aristotle's Guide To: Persuasive Presentations Slide 11 Aristotle's Guide To: Persuasive Presentations Slide 12 Aristotle's Guide To: Persuasive Presentations Slide 13 Aristotle's Guide To: Persuasive Presentations Slide 14 Aristotle's Guide To: Persuasive Presentations Slide 15 Aristotle's Guide To: Persuasive Presentations Slide 16 Aristotle's Guide To: Persuasive Presentations Slide 17 Aristotle's Guide To: Persuasive Presentations Slide 18 Aristotle's Guide To: Persuasive Presentations Slide 19 Aristotle's Guide To: Persuasive Presentations Slide 20 Aristotle's Guide To: Persuasive Presentations Slide 21 Aristotle's Guide To: Persuasive Presentations Slide 22 Aristotle's Guide To: Persuasive Presentations Slide 23 Aristotle's Guide To: Persuasive Presentations Slide 24 Aristotle's Guide To: Persuasive Presentations Slide 25 Aristotle's Guide To: Persuasive Presentations Slide 26 Aristotle's Guide To: Persuasive Presentations Slide 27 Aristotle's Guide To: Persuasive Presentations Slide 28 Aristotle's Guide To: Persuasive Presentations Slide 29 Aristotle's Guide To: Persuasive Presentations Slide 30 Aristotle's Guide To: Persuasive Presentations Slide 31 Aristotle's Guide To: Persuasive Presentations Slide 32 Aristotle's Guide To: Persuasive Presentations Slide 33 Aristotle's Guide To: Persuasive Presentations Slide 34 Aristotle's Guide To: Persuasive Presentations Slide 35 Aristotle's Guide To: Persuasive Presentations Slide 36 Aristotle's Guide To: Persuasive Presentations Slide 37 Aristotle's Guide To: Persuasive Presentations Slide 38 Aristotle's Guide To: Persuasive Presentations Slide 39 Aristotle's Guide To: Persuasive Presentations Slide 40 Aristotle's Guide To: Persuasive Presentations Slide 41 Aristotle's Guide To: Persuasive Presentations Slide 42 Aristotle's Guide To: Persuasive Presentations Slide 43 Aristotle's Guide To: Persuasive Presentations Slide 44
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Ever wondered heard about Aristotle's trifecta of rhetoric? Learn how to apply this in your next presentation!

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Aristotle's Guide To: Persuasive Presentations

  1. 1. Persuasive Presentations The Greek Philosopher’s Guide to: Aristotle
  2. 2. Question: What do you bring to a sales pitch?
  3. 3. >2000 Years back A Greek Philosopher answered that very question.
  4. 4. Enter the Presentation Trifecta Ethos Pathos Logos
  5. 5. Credibility Charisma Coherence
  6. 6. EthosEthosYour Credo
  7. 7. Ethos refers to people’s liking for Credibility & Character
  8. 8. We more readily believe people we revere or appear to be credible.
  9. 9. Distinctions
  10. 10. Bring up real experiences and know your topic intimately
  11. 11. If you’re a real expert prove it.
  12. 12. Don’t speak impulsively, it only takes one blunder to look like a clueless bozo.
  13. 13. In other words, you need to look the part. Literally.
  14. 14. But make sure you know what you're talking about.
  15. 15. Overdressing a little doesn’t hurt but underdressing can make you look incompetent.
  16. 16. “ Our perception of a speaker or writer's character influences how believable or convincing we find what that person has to say”
  17. 17. PathosYour Charisma
  18. 18. refers to people’s liking for emotional & personal connection.Pathos
  19. 19. The goal of Pathos is to put the audience in a certain emotional state where they become less critical.
  20. 20. You could say it reduces the ability to judge, thereby clouding better judgement. An almost primal reaction
  21. 21. Gerhard Roth , Biologist “Most decisions are made unconsciously, free will is an illusion.”
  22. 22. Does ‘Follow your heart’ ring a bell?
  23. 23. Distinctions
  24. 24. Use strong visuals to elicit an emotional response from your audience.
  25. 25. Using images rather than just text helps keep things interesting.
  26. 26. Tell Riveting Stories that link back to your point
  27. 27. This indirectly raises the emotions of your audience to your cause.
  28. 28. It also makes them less likely to become critical of what you’re saying.
  29. 29. Utopia View Give a
  30. 30. Illustrate a contrast between what is the status quo and what you want to achieve
  31. 31. Relate back to them
  32. 32. No one cares about listening to what you have to say. They only care about what’s in it for them.
  33. 33. Highlight parts of your solution that are congruent with their values.
  34. 34. “ The Emotions are all those feelings that so change men as to affect their judgements,and that are also attended by pain or pleasure. Such are anger, pity, fear and the like, with their opposites. We must arrange what we have to say about each of them under three heads.”
  35. 35. Logos Your Coherence
  36. 36. refers to people’s liking for logic, facts and reasoningLogos
  37. 37. To prove your point, you need cold hard facts and numbers.
  38. 38. But Remember: Quote only True facts. If it’s based on your opinion, say it. Don’t mislead your audience.
  39. 39. On the other hand, if someone credible said the same thing, feel free to quote them on it. To be or not to be~ Shakespeare
  40. 40. Industry-specific buzzwords used sparingly can help you look more informed and impress your audience.
  41. 41. Persuasion is effected through the speech itself when we have proved a truth or an apparent truth by means of the persuasive arguments suitable to the case in question.
  42. 42. Want to equip yourself with Persuasive Presentation Chops? Sign up for our Free Email Course on Storytelling Sign Me Up!
  43. 43. Need expert help? Contact us: http://highspark.co/contact
  44. 44. Download this deck? DOWNLOAD
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Ever wondered heard about Aristotle's trifecta of rhetoric? Learn how to apply this in your next presentation!

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