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“I think, therefore I am.” –Rene’ Descartes,[object Object],I critically think to be.  I refractively think to change the world. ,[object Object],The Refractive Thinker®,[object Object],Mission Statement ,[object Object],© 2010 Dr. Cheryl Lentz,[object Object],Page1,[object Object]
Dr. Cheryl Lentz,[object Object],Creator and Founder….,[object Object],Dr. Cheryl Lentz,[object Object],Faculty for,[object Object],[object Object]
Colorado State University – Global
University of the Rockies
University of Phoenix     Community Leader,[object Object],[object Object],Business Owner,[object Object],[object Object]
The Refractive Thinker®
Dr. Cheryl Lentz.comDOC ‘C’,[object Object],Personal Mission Statement,[object Object],To change the world through education, one student and one mind at a time...,[object Object]
The Lentz Leadership Institute LLC,[object Object],http://www.lentzleadership.com,[object Object],The Refractive Thinker®,[object Object],http://www.refractivethinker.com,[object Object],Social Media,[object Object],Ning,[object Object],Facebook ,[object Object],Twitter,[object Object],Amazon.com Author Central Page,[object Object],Amazon.com,[object Object],Kindle,[object Object],Barnes and Noble Nook, and Sony Reader,[object Object]
BusinessModel,[object Object],Problems:(1) The lack of affordable and easy to understand avenues for publishing for those in academia, (2)the encouragement by academia to publish with an eye toward accreditation, and (3)the need to publish beyond the ‘book on demand’ or ‘self publishing methods’ to  include a peer review component for higher quality,[object Object],Purpose:To create a aggregate publishing solution to publish scholarly materials,[object Object],Goal: To publish an anthology of the works of multiple academic doctoral and faculty authors within one book with multiple promotional opportunities built into the model,[object Object],Objective:To publish multiple editions bi-annually: Spring (April ) and Fall (October ),[object Object],©2010 Dr. Cheryl Lentz,[object Object]
Business Plan ,[object Object],Three prong promotional strategy ,[object Object],Individual use for self promotion ,[object Object],Aggregate use for group promotion ,[object Object],Each person can expect the promotional efforts of all featured authors, as opposed to just themselves,[object Object],Publisher  to promote (1)the writings of individual authors; (2) the book as  a directory to be sent to meeting planners, speakers’ bureaus and convention centers, libraries,  organizations, as a reference guide for speaking events and consulting opportunities; (3) individual e-chapter website sales on the companion website; and (4) promote the overall concept,[object Object],©2010 Dr. Cheryl Lentz,[object Object]
Each volume of this anthology will showcase  10-12 authors to promote their scholarly accomplishments within a themed topic area.  Each author will showcase their work within their own chapter, featured with a short personal biography with picture to highlight a synopsis of their dissertation or other scholarly materials.  ,[object Object],			    The Refractive Thinker® series is Peer Reviewed 			and includes our companion website: 				http://www.refractivethinker.com .				  Please  visit  our website for more 				     about our first four volumes and 				          authors that part of the 					                  Refractive Thinker® Family. ,[object Object],© 2010 Dr. Cheryl Lentz,[object Object],Page1,[object Object]

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The Refractive Thinker Mission Statement