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# Handing your brand to consumers Addressing the risks and realising the bene...
The document discusses the risks and benefits of brands incorporating social networking into their marketing strategies. It provides tips for marketers, including picking an environment where people share, moving to a conversational tone, dedicating resources, getting to know consumers in a moderated space, and acting on feedback. While some marketers fear losing control and negative reviews, embracing social media can provide consumer insights and help generate word of mouth when done properly.
The new web: mobile New technologies, new applications (new ways of connectin...
The new web: mobile New technologies, new applications (new ways of connecting) #ATSYDM Jennifer Wilson
DSD-INT 2014 - Data Science symposium - Application 2 - System identification...
The document is a presentation by Christiaan Erdbrink on using evolutionary computing for system identification. It discusses Erdbrink's background and research. Traditional and CFD solutions as well as data-driven and evolutionary computing approaches are presented for solving flow-induced vibration problems of hydraulic structures. Evolutionary computing is explored in more detail, including applications to system identification, sensitivity analysis, and genetic programming. Conclusions state that data-driven methods complement traditional modeling and evolutionary computing is a versatile approach for optimization problems.
Creators I blog because I have something important to share --StevenNoble
The document discusses different categories of internet users and their online behaviors based on a survey conducted in Australia. It found that creators, who publish content online like blogs and videos, accounted for 26% of adults. Critics, who post reviews and comments, made up 35%. Collectors, who organize content and add tags, accounted for 45%. Joiners, who actively use social networks, had the highest participation at 63%. Spectators, who consume but don't create content, accounted for 24%. Inactives, who don't acknowledge using any social technologies, were the smallest group at 16%. Younger Australians aged 18-28 were more engaged with all activities compared to adult averages.
The Transf orm ati on
The document discusses Kodak's transformation from a film company to a digital imaging leader. It outlines Kodak's expansion globally and into various digital businesses, which now generate over 60% of its revenue. The summary highlights Kodak's efforts to update its brand image to be seen as innovative, modern, and a leader in new imaging categories through marketing campaigns, sponsorships, and digital experiences.
Trigger Based Email How to add value to your marketing mix
The document discusses trigger-based email marketing campaigns. It asks questions about whether the reader has run such campaigns before and how. It also asks about the key factors for a successful campaign and discusses examples of trigger points like thank you emails, reminders, and surveys. The goal is to understand how readers currently use trigger emails and their interest in implementing them going forward.
The year of mobility
This document discusses the year of mobility and global hyper connectivity. It provides hashtags for different discussion tracks at an event. The main topics discussed are the year of mobility, global hyper connectivity, and accountability, with accountability mentioned multiple times as a key theme for the year.
Recommandé
# Handing your brand to consumers Addressing the risks and realising the bene...
The document discusses the risks and benefits of brands incorporating social networking into their marketing strategies. It provides tips for marketers, including picking an environment where people share, moving to a conversational tone, dedicating resources, getting to know consumers in a moderated space, and acting on feedback. While some marketers fear losing control and negative reviews, embracing social media can provide consumer insights and help generate word of mouth when done properly.
The new web: mobile New technologies, new applications (new ways of connectin...
The new web: mobile New technologies, new applications (new ways of connecting) #ATSYDM Jennifer Wilson
DSD-INT 2014 - Data Science symposium - Application 2 - System identification...
The document is a presentation by Christiaan Erdbrink on using evolutionary computing for system identification. It discusses Erdbrink's background and research. Traditional and CFD solutions as well as data-driven and evolutionary computing approaches are presented for solving flow-induced vibration problems of hydraulic structures. Evolutionary computing is explored in more detail, including applications to system identification, sensitivity analysis, and genetic programming. Conclusions state that data-driven methods complement traditional modeling and evolutionary computing is a versatile approach for optimization problems.
Creators I blog because I have something important to share --StevenNoble
The document discusses different categories of internet users and their online behaviors based on a survey conducted in Australia. It found that creators, who publish content online like blogs and videos, accounted for 26% of adults. Critics, who post reviews and comments, made up 35%. Collectors, who organize content and add tags, accounted for 45%. Joiners, who actively use social networks, had the highest participation at 63%. Spectators, who consume but don't create content, accounted for 24%. Inactives, who don't acknowledge using any social technologies, were the smallest group at 16%. Younger Australians aged 18-28 were more engaged with all activities compared to adult averages.
The Transf orm ati on
The document discusses Kodak's transformation from a film company to a digital imaging leader. It outlines Kodak's expansion globally and into various digital businesses, which now generate over 60% of its revenue. The summary highlights Kodak's efforts to update its brand image to be seen as innovative, modern, and a leader in new imaging categories through marketing campaigns, sponsorships, and digital experiences.
Trigger Based Email How to add value to your marketing mix
The document discusses trigger-based email marketing campaigns. It asks questions about whether the reader has run such campaigns before and how. It also asks about the key factors for a successful campaign and discusses examples of trigger points like thank you emails, reminders, and surveys. The goal is to understand how readers currently use trigger emails and their interest in implementing them going forward.
The year of mobility
This document discusses the year of mobility and global hyper connectivity. It provides hashtags for different discussion tracks at an event. The main topics discussed are the year of mobility, global hyper connectivity, and accountability, with accountability mentioned multiple times as a key theme for the year.
Ad|tech Case Study: Opening up the doors
The document discusses how companies should communicate and engage with customers online. It recommends that companies use a human voice when conversing with customers, avoid over-managing communications, and let employee voices be heard openly. It also notes how customers now frequently turn to each other for answers rather than companies, so companies need to better participate in online conversations to remain relevant.
Habilidades sociales 3
Human relationships and interactions can negatively impact emotional health. Interpersonal problems are often rooted in a lack of understanding between individuals, as each person experiences situations differently based on their personal background and characteristics. To improve relationships, people must make an effort to understand others' perspectives and respond compassionately rather than defensively.
UC Berkeley Data Science Webinar
The document summarizes key points from a Berkeley DS Webinar on June 1, 2016 about business involvement in the data science modeling process. It notes that businesses want to be involved at all stages by posing problems, providing perspective, reviewing and critiquing results. While this can be positive by providing context, businesses may also lead analysts down unproductive paths. The document also emphasizes that data acquisition and feature generation are very important, more so than complex algorithms. It is important to find meaningful business problems and operationalize results in a timely manner to have impact.
Best Practices for a Data-driven Approach to Test Utilization
Would you like to learn how data-driven interventions can improve laboratory test utilization in your organization? Would you like to hear about the impact that leading hospitals/health systems and managed care organizations have made through these interventions?
If so, you might be interested in this presentation by utilization management expert Dr. Michael Astion, Medical Director at the Department of Laboratories at Seattle Children’s Hospital and Clinical Professor of Laboratory Medicine at the University of Washington.
In this presentation, Dr. Astion discusses the current state of the misuse of laboratory testing in the United States and some of the interventions that are being implemented to improve it. He covers a number of common areas of unnecessary testing — from pure abuse to tests that could be useful but are ordered inappropriately.
You'll learn about:
• Two areas of laboratory testing where misordering of tests occur frequently
• Three interventions to improve the value of testing for patients
• The role of genetic counselors and other laboratory professionals in improving lab test ordering
• The national endeavor known as PLUGS, the Pediatric Laboratory Utilization Guidance Service
Viruses
This document discusses computer viruses, including their definition, types, and rules for protecting PCs. It defines computer viruses and explains their stages of development. It describes different types of viruses based on their habitat like network or file viruses, and method of infection such as worms or Trojans. The document provides rules for PC protection, such as regularly testing for viruses, using antivirus software, making backups, and protecting disks from being written to.
Acquisition enews registration process
The document outlines several processes for acquiring and retaining email subscribers. It discusses setting up a registration process that includes: 1) a registration form on the website, 2) a thank you page upon registration, and 3) a confirmation email. It also discusses best practices for retention, including: 1) designing emails with a clear layout, 2) segmenting subscribers and sending relevant content, 3) developing a communications plan with sales teams, and 4) integrating email marketing into the broader promotional mix. Finally, it examines how Dick Smith grew its database through initiatives like offering exclusive deals to email subscribers and including a "send to friend" feature.
Аналитика мобильного проекта — проверяй и доверяй / Александр Лукин (Yandex A...
"А во Flurry пользователей больше!"... Пожалуй, каждый проект сталкивался с отличающимися значениями метрик в разных платформах аналитики. А что, если эти метрики являются для нас ключевыми? По каким отчетам ориентироваться, принимая решение?
- Поделимся опытом AppMetrica — за полтора года разработки собственной системы аналитики мы прошли все стадии принятия неизбежного.
- Расскажем про отличия в расчетах разных платформ аналитики и чем они обусловлены.
- Поделимся опытом сотрудничества с продуктовыми командами разных Яндекс.Приложений, благодаря которым мы выработали собственный подход к расчету основных метрик и можем сказать, что такое "сессия" и кто такой "пользователь".
- Разберем сценарии, когда ни один из готовых подходов не подходит.
Deep Dive в онтологию систем мобильной аналитики — как сделать свою и начать ей доверять.
Contenu connexe
En vedette
Ad|tech Case Study: Opening up the doors
The document discusses how companies should communicate and engage with customers online. It recommends that companies use a human voice when conversing with customers, avoid over-managing communications, and let employee voices be heard openly. It also notes how customers now frequently turn to each other for answers rather than companies, so companies need to better participate in online conversations to remain relevant.
Habilidades sociales 3
Human relationships and interactions can negatively impact emotional health. Interpersonal problems are often rooted in a lack of understanding between individuals, as each person experiences situations differently based on their personal background and characteristics. To improve relationships, people must make an effort to understand others' perspectives and respond compassionately rather than defensively.
UC Berkeley Data Science Webinar
The document summarizes key points from a Berkeley DS Webinar on June 1, 2016 about business involvement in the data science modeling process. It notes that businesses want to be involved at all stages by posing problems, providing perspective, reviewing and critiquing results. While this can be positive by providing context, businesses may also lead analysts down unproductive paths. The document also emphasizes that data acquisition and feature generation are very important, more so than complex algorithms. It is important to find meaningful business problems and operationalize results in a timely manner to have impact.
Best Practices for a Data-driven Approach to Test Utilization
Would you like to learn how data-driven interventions can improve laboratory test utilization in your organization? Would you like to hear about the impact that leading hospitals/health systems and managed care organizations have made through these interventions?
If so, you might be interested in this presentation by utilization management expert Dr. Michael Astion, Medical Director at the Department of Laboratories at Seattle Children’s Hospital and Clinical Professor of Laboratory Medicine at the University of Washington.
In this presentation, Dr. Astion discusses the current state of the misuse of laboratory testing in the United States and some of the interventions that are being implemented to improve it. He covers a number of common areas of unnecessary testing — from pure abuse to tests that could be useful but are ordered inappropriately.
You'll learn about:
• Two areas of laboratory testing where misordering of tests occur frequently
• Three interventions to improve the value of testing for patients
• The role of genetic counselors and other laboratory professionals in improving lab test ordering
• The national endeavor known as PLUGS, the Pediatric Laboratory Utilization Guidance Service
Viruses
This document discusses computer viruses, including their definition, types, and rules for protecting PCs. It defines computer viruses and explains their stages of development. It describes different types of viruses based on their habitat like network or file viruses, and method of infection such as worms or Trojans. The document provides rules for PC protection, such as regularly testing for viruses, using antivirus software, making backups, and protecting disks from being written to.
Acquisition enews registration process
The document outlines several processes for acquiring and retaining email subscribers. It discusses setting up a registration process that includes: 1) a registration form on the website, 2) a thank you page upon registration, and 3) a confirmation email. It also discusses best practices for retention, including: 1) designing emails with a clear layout, 2) segmenting subscribers and sending relevant content, 3) developing a communications plan with sales teams, and 4) integrating email marketing into the broader promotional mix. Finally, it examines how Dick Smith grew its database through initiatives like offering exclusive deals to email subscribers and including a "send to friend" feature.
Аналитика мобильного проекта — проверяй и доверяй / Александр Лукин (Yandex A...
"А во Flurry пользователей больше!"... Пожалуй, каждый проект сталкивался с отличающимися значениями метрик в разных платформах аналитики. А что, если эти метрики являются для нас ключевыми? По каким отчетам ориентироваться, принимая решение?
- Поделимся опытом AppMetrica — за полтора года разработки собственной системы аналитики мы прошли все стадии принятия неизбежного.
- Расскажем про отличия в расчетах разных платформ аналитики и чем они обусловлены.
- Поделимся опытом сотрудничества с продуктовыми командами разных Яндекс.Приложений, благодаря которым мы выработали собственный подход к расчету основных метрик и можем сказать, что такое "сессия" и кто такой "пользователь".
- Разберем сценарии, когда ни один из готовых подходов не подходит.
Deep Dive в онтологию систем мобильной аналитики — как сделать свою и начать ей доверять.
En vedette (7)
Best Practices for a Data-driven Approach to Test Utilization
Best Practices for a Data-driven Approach to Test Utilization
Аналитика мобильного проекта — проверяй и доверяй / Александр Лукин (Yandex A...
Аналитика мобильного проекта — проверяй и доверяй / Александр Лукин (Yandex A...