SlideShare une entreprise Scribd logo
ARIEL
et le calcul…
élémentaire
Voici deux bouteilles d‘Ariel vues de face.
A gauche, la nouvelle bouteille.
A droite, l‘ ancienne
la forme de la bouteille et l‘étiquette sont
différentes.
Mais le produit reste le même
et le prix aussi !
Ariel et le calcul
La nouvelle
bouteille
plus grosse
10 % de
produit en
plus
Quoique...
Il y a bien quelques petites
différences.
Premièrement, l‘ ancienne
bouteille
est donnée pour 20 lavages...
Ariel et le calcul
Tandis que la nouvelle bouteille
nous informe qu‘elle nous
permet de faire
18 + 2 lavages…
Ariel et le calcul
… Ok, soit !
Pour ARIEL peut-être que 18 + 2
ne donne pas toujours 20
Au fond, il n‘y a peut être rien
d‘étrange...
Quoique !
Retournons à notre nouvelle
bouteille !
Ariel et le calcul
Sur cette nouvelle bouteille,
l‘étiquette nous précise qu‘il y a 10%
de produit en plus...
Si on a 10% de produit
supplémentaire, on doit pouvoir faire
10% de lavages en plus
Ce qui ferait (sortons la calculette)...
20 + 10% soit au moins 22 lavages
REGARDONS MAINTENANT LE DOS
DES DEUX BOUTEILLES.
A gauche, la nouvelle bouteille
A droite, l‘ ancienne
La forme de la bouteille et l‘étiquette
sont différentes.
Mais le produit reste le même.
Et le prix aussi
Ariel et le calcul
ON SE SOUVIENT EN EFFET QUE
la nouvelle bouteille contient 10% de
produit en plus...
Mais on va s‘apercevoir qu‘il s‘agit de
10% en moins...
L‘ ancienne
bouteille
La nouvelle bouteille
Bilan
Ariel (groupe Procter & Gamble) vient d‘inventer un
nouveau principe mathématique :
considérant un ensemble fini dont le prix reste
constant,
si l‘on augmente gratuitement de 10% le
produit ,
le volume passe de 1,5 litre à 1,4 litre
Le nombre de lavages augmente de 20 à
18+2 …
Qu‘est-ce qui a vraiment augmenté de 10% ?
Les bénéfices de Procter & Gamble ?
A diffuser
largement
Comme pub gratuite
au service du
Groupe Procter &

Contenu connexe

En vedette

Ecole de la republique
Ecole de la republiqueEcole de la republique
Ecole de la republique
noroit
 
Communiqué de Presse 2014 : Mitel finalise sa fusion avec Aastra
Communiqué de Presse 2014 : Mitel finalise sa fusion avec AastraCommuniqué de Presse 2014 : Mitel finalise sa fusion avec Aastra
Communiqué de Presse 2014 : Mitel finalise sa fusion avec Aastra
Eurosys Telecom
 
Cuisine centrale Chatou-Carrières
Cuisine centrale Chatou-CarrièresCuisine centrale Chatou-Carrières
Cuisine centrale Chatou-Carrières
LGC78420
 
0514 1 corinthians 717 live as a believer power point church sermon
0514 1 corinthians 717 live as a believer power point church sermon0514 1 corinthians 717 live as a believer power point church sermon
0514 1 corinthians 717 live as a believer power point church sermon
PowerPoint_Sermons
 
2 timothy 3 15 you have known the holy power point church sermon
2 timothy 3 15 you have known the holy power point church sermon2 timothy 3 15 you have known the holy power point church sermon
2 timothy 3 15 you have known the holy power point church sermon
PowerPoint_Sermons
 
0514 luke 1025 law stood up to test jesus power point church sermon
0514 luke 1025 law stood up to test jesus power point church sermon0514 luke 1025 law stood up to test jesus power point church sermon
0514 luke 1025 law stood up to test jesus power point church sermon
PowerPoint_Sermons
 
0514 matthew 516 they may see your good power point church sermon
0514 matthew 516 they may see your good power point church sermon0514 matthew 516 they may see your good power point church sermon
0514 matthew 516 they may see your good power point church sermon
PowerPoint_Sermons
 
0514 1 samuel 119 their home at ramah power point church sermon
0514 1 samuel 119 their home at ramah power point church sermon0514 1 samuel 119 their home at ramah power point church sermon
0514 1 samuel 119 their home at ramah power point church sermon
PowerPoint_Sermons
 
0514 1 john 211 but those who hate a fellow power point church sermon
0514 1 john 211 but those who hate a fellow power point church sermon0514 1 john 211 but those who hate a fellow power point church sermon
0514 1 john 211 but those who hate a fellow power point church sermon
PowerPoint_Sermons
 
0514 matthew 631 so do not worry power point church sermon
0514 matthew 631 so do not worry power point church sermon0514 matthew 631 so do not worry power point church sermon
0514 matthew 631 so do not worry power point church sermon
PowerPoint_Sermons
 
0514 john 112 yet to all who did receive him power point church sermon
0514 john 112 yet to all who did receive him power point church sermon0514 john 112 yet to all who did receive him power point church sermon
0514 john 112 yet to all who did receive him power point church sermon
PowerPoint_Sermons
 
0514 romans 141 accept those whose faith is weak power point church sermon
0514 romans 141 accept those whose faith is weak power point church sermon0514 romans 141 accept those whose faith is weak power point church sermon
0514 romans 141 accept those whose faith is weak power point church sermon
PowerPoint_Sermons
 
0514 acts 238 the name of jesus christ power point church sermon
0514 acts 238 the name of jesus christ power point church sermon0514 acts 238 the name of jesus christ power point church sermon
0514 acts 238 the name of jesus christ power point church sermon
PowerPoint_Sermons
 
0514 daniel 927 in the middle of the seven power point church sermon
0514 daniel 927 in the middle of the seven power point church sermon0514 daniel 927 in the middle of the seven power point church sermon
0514 daniel 927 in the middle of the seven power point church sermon
PowerPoint_Sermons
 
0514 matthew 625 do not worry about your life power point church sermon
0514 matthew 625 do not worry about your life power point church sermon0514 matthew 625 do not worry about your life power point church sermon
0514 matthew 625 do not worry about your life power point church sermon
PowerPoint_Sermons
 
1 corinthians 8 10 emboldened to eat what is sacrificed power point church se...
1 corinthians 8 10 emboldened to eat what is sacrificed power point church se...1 corinthians 8 10 emboldened to eat what is sacrificed power point church se...
1 corinthians 8 10 emboldened to eat what is sacrificed power point church se...
PowerPoint_Sermons
 
0514 1 corinthians 713 he is willing to live power point church sermon
0514 1 corinthians 713 he is willing to live power point church sermon0514 1 corinthians 713 he is willing to live power point church sermon
0514 1 corinthians 713 he is willing to live power point church sermon
PowerPoint_Sermons
 
0514 matthew 183 you change and become like little power point church sermon
0514 matthew 183 you change and become like little power point church sermon0514 matthew 183 you change and become like little power point church sermon
0514 matthew 183 you change and become like little power point church sermon
PowerPoint_Sermons
 
Optimiser le Recrutement via les Réseaux Sociaux
Optimiser le Recrutement via les Réseaux SociauxOptimiser le Recrutement via les Réseaux Sociaux
Optimiser le Recrutement via les Réseaux Sociaux
Marie-Sabine Varenne
 

En vedette (19)

Ecole de la republique
Ecole de la republiqueEcole de la republique
Ecole de la republique
 
Communiqué de Presse 2014 : Mitel finalise sa fusion avec Aastra
Communiqué de Presse 2014 : Mitel finalise sa fusion avec AastraCommuniqué de Presse 2014 : Mitel finalise sa fusion avec Aastra
Communiqué de Presse 2014 : Mitel finalise sa fusion avec Aastra
 
Cuisine centrale Chatou-Carrières
Cuisine centrale Chatou-CarrièresCuisine centrale Chatou-Carrières
Cuisine centrale Chatou-Carrières
 
0514 1 corinthians 717 live as a believer power point church sermon
0514 1 corinthians 717 live as a believer power point church sermon0514 1 corinthians 717 live as a believer power point church sermon
0514 1 corinthians 717 live as a believer power point church sermon
 
2 timothy 3 15 you have known the holy power point church sermon
2 timothy 3 15 you have known the holy power point church sermon2 timothy 3 15 you have known the holy power point church sermon
2 timothy 3 15 you have known the holy power point church sermon
 
0514 luke 1025 law stood up to test jesus power point church sermon
0514 luke 1025 law stood up to test jesus power point church sermon0514 luke 1025 law stood up to test jesus power point church sermon
0514 luke 1025 law stood up to test jesus power point church sermon
 
0514 matthew 516 they may see your good power point church sermon
0514 matthew 516 they may see your good power point church sermon0514 matthew 516 they may see your good power point church sermon
0514 matthew 516 they may see your good power point church sermon
 
0514 1 samuel 119 their home at ramah power point church sermon
0514 1 samuel 119 their home at ramah power point church sermon0514 1 samuel 119 their home at ramah power point church sermon
0514 1 samuel 119 their home at ramah power point church sermon
 
0514 1 john 211 but those who hate a fellow power point church sermon
0514 1 john 211 but those who hate a fellow power point church sermon0514 1 john 211 but those who hate a fellow power point church sermon
0514 1 john 211 but those who hate a fellow power point church sermon
 
0514 matthew 631 so do not worry power point church sermon
0514 matthew 631 so do not worry power point church sermon0514 matthew 631 so do not worry power point church sermon
0514 matthew 631 so do not worry power point church sermon
 
0514 john 112 yet to all who did receive him power point church sermon
0514 john 112 yet to all who did receive him power point church sermon0514 john 112 yet to all who did receive him power point church sermon
0514 john 112 yet to all who did receive him power point church sermon
 
0514 romans 141 accept those whose faith is weak power point church sermon
0514 romans 141 accept those whose faith is weak power point church sermon0514 romans 141 accept those whose faith is weak power point church sermon
0514 romans 141 accept those whose faith is weak power point church sermon
 
0514 acts 238 the name of jesus christ power point church sermon
0514 acts 238 the name of jesus christ power point church sermon0514 acts 238 the name of jesus christ power point church sermon
0514 acts 238 the name of jesus christ power point church sermon
 
0514 daniel 927 in the middle of the seven power point church sermon
0514 daniel 927 in the middle of the seven power point church sermon0514 daniel 927 in the middle of the seven power point church sermon
0514 daniel 927 in the middle of the seven power point church sermon
 
0514 matthew 625 do not worry about your life power point church sermon
0514 matthew 625 do not worry about your life power point church sermon0514 matthew 625 do not worry about your life power point church sermon
0514 matthew 625 do not worry about your life power point church sermon
 
1 corinthians 8 10 emboldened to eat what is sacrificed power point church se...
1 corinthians 8 10 emboldened to eat what is sacrificed power point church se...1 corinthians 8 10 emboldened to eat what is sacrificed power point church se...
1 corinthians 8 10 emboldened to eat what is sacrificed power point church se...
 
0514 1 corinthians 713 he is willing to live power point church sermon
0514 1 corinthians 713 he is willing to live power point church sermon0514 1 corinthians 713 he is willing to live power point church sermon
0514 1 corinthians 713 he is willing to live power point church sermon
 
0514 matthew 183 you change and become like little power point church sermon
0514 matthew 183 you change and become like little power point church sermon0514 matthew 183 you change and become like little power point church sermon
0514 matthew 183 you change and become like little power point church sermon
 
Optimiser le Recrutement via les Réseaux Sociaux
Optimiser le Recrutement via les Réseaux SociauxOptimiser le Recrutement via les Réseaux Sociaux
Optimiser le Recrutement via les Réseaux Sociaux
 

Ariel et le calcul

  • 2. Voici deux bouteilles d‘Ariel vues de face. A gauche, la nouvelle bouteille. A droite, l‘ ancienne la forme de la bouteille et l‘étiquette sont différentes. Mais le produit reste le même et le prix aussi !
  • 5. Quoique... Il y a bien quelques petites différences. Premièrement, l‘ ancienne bouteille est donnée pour 20 lavages...
  • 7. Tandis que la nouvelle bouteille nous informe qu‘elle nous permet de faire 18 + 2 lavages…
  • 9. … Ok, soit ! Pour ARIEL peut-être que 18 + 2 ne donne pas toujours 20 Au fond, il n‘y a peut être rien d‘étrange... Quoique ! Retournons à notre nouvelle bouteille !
  • 11. Sur cette nouvelle bouteille, l‘étiquette nous précise qu‘il y a 10% de produit en plus... Si on a 10% de produit supplémentaire, on doit pouvoir faire 10% de lavages en plus Ce qui ferait (sortons la calculette)... 20 + 10% soit au moins 22 lavages
  • 12. REGARDONS MAINTENANT LE DOS DES DEUX BOUTEILLES. A gauche, la nouvelle bouteille A droite, l‘ ancienne La forme de la bouteille et l‘étiquette sont différentes. Mais le produit reste le même. Et le prix aussi
  • 14. ON SE SOUVIENT EN EFFET QUE la nouvelle bouteille contient 10% de produit en plus... Mais on va s‘apercevoir qu‘il s‘agit de 10% en moins...
  • 17. Bilan Ariel (groupe Procter & Gamble) vient d‘inventer un nouveau principe mathématique : considérant un ensemble fini dont le prix reste constant, si l‘on augmente gratuitement de 10% le produit , le volume passe de 1,5 litre à 1,4 litre Le nombre de lavages augmente de 20 à 18+2 … Qu‘est-ce qui a vraiment augmenté de 10% ? Les bénéfices de Procter & Gamble ?
  • 18. A diffuser largement Comme pub gratuite au service du Groupe Procter &