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Recommandé
Next step 2
This document provides information to help students choose media studies courses and careers. It lists possible media-related courses and careers, then discusses the pros and cons of higher education degrees versus vocational courses. It also provides case studies of media programs at Liverpool John Moores University and Liverpool Media Academy. The document advises students to research course requirements, find relevant skills, and improve their chances of admission through experience and strong personal statements.
Look read
This document provides readership estimates for various women's magazines in the UK, broken down by demographics like socioeconomic group, age, and gender. It shows that the most read women's magazines are monthly grocery store magazines like Asda Magazine and Sainsbury's Magazine, each with over 3 million readers. The most read traditional women's magazines are Take a Break, OK!, and Closer with weekly readerships of 2-2.1 million. In general, weekly magazines tended to have higher readership among younger women aged 15-34 compared to magazines published less frequently.
Lesson 1 introduction to audience
Introduces key concpets of studying audience including four different methods of how to classify an audience that we will use throughout the course.
The british film industry
This document is a report from the Culture, Media and Sport Committee of the House of Commons on the British film industry. It examines the state of the industry, challenges it faces, and makes recommendations. It defines what constitutes a British film, explores the importance of having a national film industry, and outlines the current infrastructure and public support for the British film sector.
June 2012
This document provides instructions for a media studies exam. Students must answer 3 questions, choosing 1 from Section A on media texts and 2 from Section B on media industries and audiences. For each answer, they must refer to the 3 main texts they have studied for that particular media industry. Section A has 2 possible questions about representation in texts or how typical texts are of their genre. Section B has 4 possible questions about audience appeal, regulation, marketing, or the function of entertaining audiences. Students fill in the front page to indicate their chosen questions and media industries.
Jan 2013
This document provides instructions for a media studies exam. Candidates must choose one question from Section A and two questions from Section B. For each question, they must refer to the three main texts they have studied within a specific media industry. Section A focuses on representations and genres within texts. Section B focuses on the role of stars/celebrities, how texts target audiences, how audiences interact with texts, and the importance of distribution. Candidates are reminded that this is a synoptic exam testing their understanding of connections between different elements of media studies.
Sm 1a
The document provides guidance for researching the film industry elements of the movie "Slumdog Millionaire" focusing on its background/context and production. Students are instructed to investigate how the film came about including who drove its production, who funded it and its budget. They are also to research the making of the film and factors that impacted its writing, shooting and post-production processes. Students are advised to watch the making-of documentary and take notes on relevant aspects of the filmmakers' process.
Movie marketing madness
The marketing campaign for the movie Kick-Ass consisted of three series of character posters, theatrical posters, and trailers that conveyed the violent and outrageous tone of the source material. It also included an extensive online presence with character websites and games. The campaign generated controversy through graphic clips and dialogue, but successfully built anticipation among fans through its consistent messaging across multiple platforms.
Recommandé
Next step 2
This document provides information to help students choose media studies courses and careers. It lists possible media-related courses and careers, then discusses the pros and cons of higher education degrees versus vocational courses. It also provides case studies of media programs at Liverpool John Moores University and Liverpool Media Academy. The document advises students to research course requirements, find relevant skills, and improve their chances of admission through experience and strong personal statements.
Look read
This document provides readership estimates for various women's magazines in the UK, broken down by demographics like socioeconomic group, age, and gender. It shows that the most read women's magazines are monthly grocery store magazines like Asda Magazine and Sainsbury's Magazine, each with over 3 million readers. The most read traditional women's magazines are Take a Break, OK!, and Closer with weekly readerships of 2-2.1 million. In general, weekly magazines tended to have higher readership among younger women aged 15-34 compared to magazines published less frequently.
Lesson 1 introduction to audience
Introduces key concpets of studying audience including four different methods of how to classify an audience that we will use throughout the course.
The british film industry
This document is a report from the Culture, Media and Sport Committee of the House of Commons on the British film industry. It examines the state of the industry, challenges it faces, and makes recommendations. It defines what constitutes a British film, explores the importance of having a national film industry, and outlines the current infrastructure and public support for the British film sector.
June 2012
This document provides instructions for a media studies exam. Students must answer 3 questions, choosing 1 from Section A on media texts and 2 from Section B on media industries and audiences. For each answer, they must refer to the 3 main texts they have studied for that particular media industry. Section A has 2 possible questions about representation in texts or how typical texts are of their genre. Section B has 4 possible questions about audience appeal, regulation, marketing, or the function of entertaining audiences. Students fill in the front page to indicate their chosen questions and media industries.
Jan 2013
This document provides instructions for a media studies exam. Candidates must choose one question from Section A and two questions from Section B. For each question, they must refer to the three main texts they have studied within a specific media industry. Section A focuses on representations and genres within texts. Section B focuses on the role of stars/celebrities, how texts target audiences, how audiences interact with texts, and the importance of distribution. Candidates are reminded that this is a synoptic exam testing their understanding of connections between different elements of media studies.
Sm 1a
The document provides guidance for researching the film industry elements of the movie "Slumdog Millionaire" focusing on its background/context and production. Students are instructed to investigate how the film came about including who drove its production, who funded it and its budget. They are also to research the making of the film and factors that impacted its writing, shooting and post-production processes. Students are advised to watch the making-of documentary and take notes on relevant aspects of the filmmakers' process.
Movie marketing madness
The marketing campaign for the movie Kick-Ass consisted of three series of character posters, theatrical posters, and trailers that conveyed the violent and outrageous tone of the source material. It also included an extensive online presence with character websites and games. The campaign generated controversy through graphic clips and dialogue, but successfully built anticipation among fans through its consistent messaging across multiple platforms.
T&L article
The article discusses the 1991 film Thelma & Louise, which celebrated its 20th anniversary. It argues the film was revolutionary for its time in telling an authentic story about women's lives that was written and directed by women. However, it notes there have been few comparable films in the past 20 years that pass the Bechdel test of having at least two named female characters who talk to each other about something other than a man. The article laments how women have lost cultural and political power and influence in the past 20 years, and that a film with a message like Thelma & Louise's could not be made today.
Charity ad part four report
This document provides guidance on completing the evaluation portion of a charity advertising coursework. The evaluation is worth as many marks as the 3 print ads and twice as many marks as the storyboards. It requires analyzing conventions of charity ads, how the student incorporated research into their storyboards and ads, justifying their target audience, critically reflecting on their work, and comparing it to existing ads. The evaluation must be 1200-1600 words and demonstrate research and analysis skills. Specific examples from the student's work and research must be referenced to receive full marks.
Answering question 1
The document provides guidance on analyzing a moving image clip that will be shown as part of an exam. It instructs the reader to take thorough notes on specific elements of the clip, including technical codes like camera shots, editing, and audio codes like sound effects and dialogue. It also notes visual codes to analyze like mise-en-scene elements of lighting, costumes, and setting. The purpose is to help the reader understand what aspects of the clip to focus on in their notes so they can fully answer the textual analysis question being asked.
Audience 1e
The document discusses Abraham Maslow's hierarchy of needs and Young & Rubicam's 4Cs model of audience classification. Maslow's hierarchy proposes that people are motivated to fulfill basic physiological needs before moving on to more advanced needs. Young & Rubicam segmented audiences according to seven categories that map to different levels in Maslow's hierarchy, including Explorer, Mainstream, and Resigned. Examples are given of how The Mighty Boosh appeals to Explorers and how Toy Story 3 appeals to Mainstream audiences.
Genre 2d
The document discusses Claude Levi-Strauss' concept of binary oppositions in narratives. Levi-Strauss argued that narratives rely on conflicts between two opposing terms, such as good vs evil, to reinforce societal values. Will Wright applied this to analyze Westerns and identified examples of binary oppositions used in that genre. These include homesteaders vs Native Americans, Christian vs pagans, and domestic vs savage. Clearly defined binary oppositions help make narratives easier for audiences to understand.
Rep of men booklet
This document provides information and guidance about analyzing representations of gender in media texts for a media studies exam. It discusses what representation is and why it is studied. It outlines key questions to consider when analyzing representations, and discusses the reflexive, intentional, and constructionist approaches to representation. It also discusses stereotypes and provides an example of analyzing how the character Phil Mitchell from EastEnders represents working class men. The document aims to help students improve their media diary and be able to fully answer representation questions on the exam.
First 30 min session
This document provides an overview of a media studies course, including why it is studied and what it involves. The course consists of two units: Media Representations and Responses, and Media Production Processes. Media Representations and Responses involves analyzing various media texts and is assessed through a summer exam. Media Production Processes involves a coursework project across pre-production, production, and evaluation of either a music video or advertising campaign. The aims of the course are to develop critical analysis of media representations, understand audiences and contexts, and improve practical media production skills. Students are provided guidance on course expectations and an initial homework task to write about their reasons for studying media.
Notes on the gaze
This document provides an overview of the concept of "the gaze" in visual media such as television and advertising. It discusses how the gaze refers to how viewers look at images of people, as well as how people are depicted looking in visual texts. Key forms of gaze are identified, such as the spectator's gaze, intra-diegetic gaze, direct address to the viewer, and the look of the camera. Direction of gaze and mutual versus non-mutual gaze are also examined.
Charity ad part two pre prod
This document provides instructions for students to complete a charity advertising campaign coursework project. It outlines 6 tasks: 1) researching why charities advertise, 2) analyzing existing charity campaigns, 3) developing a brand identity and slogan, 4) defining the target audience, 5) brainstorming ideas, and 6) creating a step treatment and storyboard for a TV advertisement. The document gives guidance on each task and provides examples to help students develop their campaign ideas and materials.
Ms2 intro
This document outlines the requirements for a media studies coursework project worth 50% of the student's final grade. It consists of three linked pieces: pre-production research and planning (20%), a production piece (40%) developing from the pre-production, and a 1200-1600 word evaluation report (40%). Students must choose one of two options - a charity advertising campaign or a music video project - and submit drafts to receive feedback to improve their grade. Group work of up to four students is allowed only for video productions.
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T&L article
The article discusses the 1991 film Thelma & Louise, which celebrated its 20th anniversary. It argues the film was revolutionary for its time in telling an authentic story about women's lives that was written and directed by women. However, it notes there have been few comparable films in the past 20 years that pass the Bechdel test of having at least two named female characters who talk to each other about something other than a man. The article laments how women have lost cultural and political power and influence in the past 20 years, and that a film with a message like Thelma & Louise's could not be made today.
Charity ad part four report
This document provides guidance on completing the evaluation portion of a charity advertising coursework. The evaluation is worth as many marks as the 3 print ads and twice as many marks as the storyboards. It requires analyzing conventions of charity ads, how the student incorporated research into their storyboards and ads, justifying their target audience, critically reflecting on their work, and comparing it to existing ads. The evaluation must be 1200-1600 words and demonstrate research and analysis skills. Specific examples from the student's work and research must be referenced to receive full marks.
Answering question 1
The document provides guidance on analyzing a moving image clip that will be shown as part of an exam. It instructs the reader to take thorough notes on specific elements of the clip, including technical codes like camera shots, editing, and audio codes like sound effects and dialogue. It also notes visual codes to analyze like mise-en-scene elements of lighting, costumes, and setting. The purpose is to help the reader understand what aspects of the clip to focus on in their notes so they can fully answer the textual analysis question being asked.
Audience 1e
The document discusses Abraham Maslow's hierarchy of needs and Young & Rubicam's 4Cs model of audience classification. Maslow's hierarchy proposes that people are motivated to fulfill basic physiological needs before moving on to more advanced needs. Young & Rubicam segmented audiences according to seven categories that map to different levels in Maslow's hierarchy, including Explorer, Mainstream, and Resigned. Examples are given of how The Mighty Boosh appeals to Explorers and how Toy Story 3 appeals to Mainstream audiences.
Genre 2d
The document discusses Claude Levi-Strauss' concept of binary oppositions in narratives. Levi-Strauss argued that narratives rely on conflicts between two opposing terms, such as good vs evil, to reinforce societal values. Will Wright applied this to analyze Westerns and identified examples of binary oppositions used in that genre. These include homesteaders vs Native Americans, Christian vs pagans, and domestic vs savage. Clearly defined binary oppositions help make narratives easier for audiences to understand.
Rep of men booklet
This document provides information and guidance about analyzing representations of gender in media texts for a media studies exam. It discusses what representation is and why it is studied. It outlines key questions to consider when analyzing representations, and discusses the reflexive, intentional, and constructionist approaches to representation. It also discusses stereotypes and provides an example of analyzing how the character Phil Mitchell from EastEnders represents working class men. The document aims to help students improve their media diary and be able to fully answer representation questions on the exam.
First 30 min session
This document provides an overview of a media studies course, including why it is studied and what it involves. The course consists of two units: Media Representations and Responses, and Media Production Processes. Media Representations and Responses involves analyzing various media texts and is assessed through a summer exam. Media Production Processes involves a coursework project across pre-production, production, and evaluation of either a music video or advertising campaign. The aims of the course are to develop critical analysis of media representations, understand audiences and contexts, and improve practical media production skills. Students are provided guidance on course expectations and an initial homework task to write about their reasons for studying media.
Notes on the gaze
This document provides an overview of the concept of "the gaze" in visual media such as television and advertising. It discusses how the gaze refers to how viewers look at images of people, as well as how people are depicted looking in visual texts. Key forms of gaze are identified, such as the spectator's gaze, intra-diegetic gaze, direct address to the viewer, and the look of the camera. Direction of gaze and mutual versus non-mutual gaze are also examined.
Charity ad part two pre prod
This document provides instructions for students to complete a charity advertising campaign coursework project. It outlines 6 tasks: 1) researching why charities advertise, 2) analyzing existing charity campaigns, 3) developing a brand identity and slogan, 4) defining the target audience, 5) brainstorming ideas, and 6) creating a step treatment and storyboard for a TV advertisement. The document gives guidance on each task and provides examples to help students develop their campaign ideas and materials.
Ms2 intro
This document outlines the requirements for a media studies coursework project worth 50% of the student's final grade. It consists of three linked pieces: pre-production research and planning (20%), a production piece (40%) developing from the pre-production, and a 1200-1600 word evaluation report (40%). Students must choose one of two options - a charity advertising campaign or a music video project - and submit drafts to receive feedback to improve their grade. Group work of up to four students is allowed only for video productions.