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BILAN PRESSE
HIVER 2016-2017
France
Bilan2016-2017
Nombrederetombées
Modifiezlestyledutitre
• Modifiez les styles du texte du masque
• Deuxième niveau
• Troisième niveau
• Quatrième niveau
• Cinquième niveau
Valorisation estimée (Argus) :
3 000 000 €
(+ 82 %*)
Raisons :
- Saint-Germain des neiges (200 articles) : 882 000€
- AFP (100 retombées générées par dépêche – 2 dépêches)
- Un service presse en interne
- Une coopération avec la rédaction de TF1
58 interviews
450 demandes presse
*hiver 2015-2017 : CVP estimée 1 639 506€
Élémentsdevalorisation
Calendriermédiatisation
Occasionsd’êtrevu
Famillesdepresse
Nb:horsfamille=magazinespourlaplupart
Typesdepresse
BILAN PRESSE
Annexes
Modifiezlestyledutitre
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• Deuxième niveau
• Troisième niveau
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• Cinquième niveau
Laconférencedepresselancementdel’hiver2016-17
Danslecadrede«Saint-GermaindesNeiges»Le jeudi 17 novembre – 17h
Mairie du VIème – Paris
130journalistes
400personnesprésentes
Format « traditionnel » présenté par Nelson
Montfort (France TV)
Trophées du développement durable ANMSM
Workshop des massifs
LEDOSSIERDEPRESSEHIVER
16-17
LESFLASHSPRESSE
Thèmesabordéspendanthiver16-17
Thème défini en comité Traitement
Les nouveautés Dossier de presse + conférence de presse hiver
Noël à la montagne Flash presse dédié
Les familles Flash luge + dossier de presse + fiche activités
insolites
La gastronomie Flash Guide Michelin
L’art / la culture Flash cinéma + dossier spécial art
Le saviez-vous ? (anecdotes) Infographie + dossier de presse
« L’envers du décor » / les
coulisses
Dossier spécial innovations qui ont changé la vie
des skieurs
- Thèmes réagissant à l’actualité : conditions d’enneigement, ouvertures des stations…
- Réactualisation de dossiers de l’hiver dernier
FOCUSLEPRINTEMPSDUSKI
Traitement presse
Dossier de presse dédié
Voyage de presse
(37 journalistes)
Conférence de presse
le 11 janvier 2017
Demandes de journalistes
Relances

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Bilan presse hiver 2016 2017 France Montagnes