SlideShare une entreprise Scribd logo
e-commerce au Sénégal ?
Quick wins et paiements en ligne
Sénégal
Soluble
dans le
e-
commerce
?
Cdiscount
ferme en
2016
Jumia
réduit la
voilure en
2015
Galeries54
ferment en
2017
Africashop
titube en
2017
Expat-dakar
pas
encore
rentable
La vente
en ligne
peut-elle
marcher
au
Sénégal
?
OUI
(heureusement)
N’importe
comment
?
NON
(heureusement)
Site web
Paiement
Stockage
Livraison
Traffic
Le vrai
Règles
de
base
(Quick wins)
Mobile first
(75% du trafic
+30%/an)
Fiches
produits
complètes
(toutes les réponses)
D
Cartable 2 compartiments
CAMELEON MKS
29.900 F .
38 cm - 11 litres - 1 kg ~ Cartable 38cm de la
ligne New Basic de chez Caméléon. Parfait pour
le CP, CE1 et CE2, ce cartable possède un beau
volume. L'intérieur se divise en 2 compartiments
pouvant contenir les formats 24x32cm et A4. La
Livraison gratuite* en 24h
Tunnel
d’achat en
1 page
(et 3 champs)
4 produits
25.400 F
Nom ____________
Tel ____________
Ville __________▼
Livrez en
30 minutes
(-5% par 24h)
Stockez
sur place
(suivi temps réel)
Affichez
vos prix
(tout compris)
Acceptez
le cash
(95% du CA)
Dépassez
les
attentes
(le buzz est à ce prix)
Appelez
vos clients
avant
livraison
(tous les jours)
Visez
Dakar
(85% du marché)
Achetez
vos clients
(moins cher que votre
marge)
Concentrez
vous sur
facebook
(ou whatsapp)
Accélérez
(sans limite)
Le vrai
coût du
CASH
Gratuit ?
Online
3%
Taxe
Paiements > 100 kF
1%
Rendu de
monnaie
50F / 5000 F
1%
Coffre
Caméra
Collecte
1%
Compta
Contrôle
1%
Vol
Perte
1%
Rejets,
Re-stock
1%
Coût
total du
cash
5-8%
(rarement mesuré)
MAIS
Ne pas
accepter
le CASH
coûte 80%
du Chiffre d’Affaire
DONC
Donnez le
choix
(mais orientez)
@

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e-commerce au Sénégal : quick wins et paiement en ligne - emmanuel