Content Marketing: From Good To Great — Zena Weist (Social Fresh WE...

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P r o p r i e t a r y & C o n f i d e n t i a l
Content Marketing:
From Good To Great
Zena Weist VP of Strategy Expion @...

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P r o p r i e t a r y & C o n f i d e n t i a l
From Good To Great
• Listen & Resolve
• Be Relevant
• Have Cadence
• Sha...

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P r o p r i e t a r y & C o n f i d e n t i a l
No other social network even comes close
of all Americans age 12 and ove...

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P r o p r i e t a r y & C o n f i d e n t i a l
Source: Simply Measured, August 2012
http://www.slideshare.net/simplymea...

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P r o p r i e t a r y & C o n f i d e n t i a l

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P r o p r i e t a r y & C o n f i d e n t i a l
expi.co/05Ur

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P r o p r i e t a r y & C o n f i d e n t i a l
Media for the Medium
From Good To Great

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P r o p r i e t a r y & C o n f i d e n t i a l
From Good To Great
Media for the Medium

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P r o p r i e t a r y & C o n f i d e n t i a l
Media for the Medium
http://expi.co/0FrF
http://expi.co/0FrH

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P r o p r i e t a r y & C o n f i d e n t i a l
Crowdsourcing with a BI Twist

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P r o p r i e t a r y & C o n f i d e n t i a l
of National Marketers are looking to modify,
adapt and localize their m...

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P r o p r i e t a r y & C o n f i d e n t i a l
Based on an analysis of Facebook activity on corporate pages for the to...

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P r o p r i e t a r y & C o n f i d e n t i a l
Both Great
Go Local

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P r o p r i e t a r y & C o n f i d e n t i a l
Converged Media

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P r o p r i e t a r y & C o n f i d e n t i a l
Media Clover Leaf

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P r o p r i e t a r y & C o n f i d e n t i a l
expi.co/0Doz

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P r o p r i e t a r y & C o n f i d e n t i a l
Converged Media
Applebee’s 2 for $20 Page Post Sponsored Story

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P r o p r i e t a r y & C o n f i d e n t i a l
Applebee’s Sponsored Story
by The Numbers
STATS Dates: April 10 and 11,...

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P r o p r i e t a r y & C o n f i d e n t i a l
Applebee’s Tuesday Page Post on Timeline Sponsored Story
Converged Media

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P r o p r i e t a r y & C o n f i d e n t i a l
Applebee’s Sponsored Story
by The Numbers
STATS Dates: May 29 and 30, 2...

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P r o p r i e t a r y & C o n f i d e n t i a l
Location

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P r o p r i e t a r y & C o n f i d e n t i a l
Location

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P r o p r i e t a r y & C o n f i d e n t i a l
Location

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P r o p r i e t a r y & C o n f i d e n t i a l
Location
#tweetfromtheseat

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P r o p r i e t a r y & C o n f i d e n t i a l
Location

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P r o p r i e t a r y & C o n f i d e n t i a l
Bundled Greatness
expi.co/0FWS

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P r o p r i e t a r y & C o n f i d e n t i a l
Content Marketing:
Q&A
Zena Weist VP of Strategy Expion @zenaweist
Imag...

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