Content Automation and Integration

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Content automation and
integration
@bmcd67

Why Automate?
Save time
Develop online
persona
Build trust and
authority
Drive traffic
Engage visitors
Convert

Sounds good but how?
Establish digital diet
Curation tools
Use email and RSS
to funnel content
Mix original content
with c...

Think Daisy Chain

Use RSS, email and
lists to segment
data
Hashtags and other
metadata to filter
and funnel content

Search to syndicate

Curate, curate, curate

Write great content
and curate great
content
Curate content
from Zite, Flipboard,
Pinterest, Twitt...

Buffer

Schedule posts
to Twitter,
LinkedIn and
Facebook pages
Analytics and
tracking
Submit via email,
dashboard or
web w...

Reach likes, and shares tracked

Trigger based tools

IFTTT Recipes

Automate profiles, photos, etc.
Archive content
Archive content

NetworkedBlogs

Facebook Syndication

Facebook to Twitter

Video

Twitter,
Facebook
and Orkut
integration
Use playlists
to select
specific
videos to
share

YouTube Facebook App

Create
YouTube video
gallery page
on Facebook
Share favorite
videos

Sidebar Widgets

YouTube
SlideShare
Twitter

Search RSS
Twitter and Google
search results have
RSS feeds that can
be displayed on
website
Search on
keywords,
hashtags,...

Repurpose Content

Tweet Old Post
WP plugin
Feed tweets
into curation
stream and
draw visitors

Old posts

In Post RSS

Auto update
3rd-party
posts in your
blog post
Add page to
bookmark
RSS

Tag it!

Tag once,
publish many
Create pages,
posts and
other stacks
of links that

Hootsuite
Manage
Facebook Pages
Twitter
LinkedIn
YouTube
Instagram
Google+

Hootsuite Publisher
Auto schedule
Save drafts
Plan and
schedule
messages
Repeated
promotions:
events,
webinars,
contests, ...

Roadmap

Google+

Remember
the daisy
chain!
Google+ has
not
integrated
with many
tools

Case Study

Push to Twitter
Photos
shared are
from
search
Response
and
engageme
nt with bot

See who’s monitoring

Large amount
of responses for
help
Customer
service
channels

Employee tweets

Post selective
employee
tweets to
homepage

Be Careful
Auto posting
employee tweets to
homepage
Provides a view into
company culture,
personality and
thought leadersh...

Worth it?

Don’t
Just rely on
automation and
stay on cruise
control
Become Twitter
Litter or annoying
Stray off topic when
building a...

Thank You!

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Find me as
“bmcd67” cross the
interwebs

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