The end of fame (as we know it)

Publicité

Publicité

Publicité

Publicité

Publicité

Publicité

Publicité

Publicité

Publicité

Publicité

Publicité

Publicité

The End of Fame
as we know it

Guillaume Decugis
Co-Founder & CEO
Scoop.it
@gdecugis

Famous people in history

Famous people today

The Model for Fame in History

The
Famous

“One to Many”
The
Storytellers

T...

Fame, Content & Media Creation

Fame

Media Content

Media Creation & Distribution
1000 BC 1200 AD 1848 AD

Distribution 

Mass Media.
Mass distribution, narrow creation.
1923 1940 1969

Distribut...

The Andy Warhol Promise

“In the future, everyone will
be world-famous for
15 minutes.”
Andy War...

The Modern Model for Fame Pre-Internet

The
Famous

“One to Many”
The
...

A Brief History of the Web (Publishing)

1-clic...

Internet > Mass Media

Mass Distribution

Mass Creation

So has anything changed?

Wider at the top?

We still have (Internet) Celebrities

But we also have lots of noise

I’m talking
to you!

I’mlooking
...

It’s hard to get heard !

It’s hard to be found !

Networking over time

The long-tail
Popularity

Interests

It’s the topic, stupid!

People-Centric Topic-Centric
Social Graph Interest Graph
My Friends ...

4 steps to the new celebrity

1 Focus on a Topic

4 steps to the new celebrity

1 Focus on a topic

2 Don’t just Create but also Curate

4 steps to the new celebrity

1 Focus on a topic

2 Don’t just Create but also Curate

3 Show expertise

4 steps to the new celebrity

1 Focus on a topic

2 Show expertise

3 Don’t just Create but also Curate

4 Build y...

How Scoop.it helps

1 Focus on a topic

How Scoop.it helps

1 Focus on a topic

2 Don’t just Create: Curate

How Scoop.it helps

1 Focus on a topic

2 Don’t just Create: Curate

3 Show Expertise

How Scoop.it helps

1 Focus on a topic

2 Don’t just Create: Curate

3 Show expertise

4 Build your Community
...

Thank you!

Guillaume Decugis
Co-Founder & CEO
Scoop.it
@gdecugis

Partager Slideshare

LinkedIn
Facebook
Twitter

Intégrer

Taille (px)

Afficher les Slideshows associés à la fin

Code abrégé pour WordPress

Lien

Partager
E-mail

How to be yourself a good deal? Per... by Silvio Raij 1672 views
Personal branding & social media by Plastical 1713 views
Twitter in Italia: la diffusione di... by Me-Source S.r.l./... 3809 views
Il perfetto Twitter aziendale by Claudio Gagliardini 2452 views
Personal branding per Psicologi. Se... by Mariangela Grimaudo 692 views
Seminario Business Model Canvas by Francesco Zitelli 705 views

Afficher sur Slideshare

1 sur 29 Publicité

Afficher sur Slideshare

1 sur 29 Publicité