A Branded Visual Content Theorem

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BRANDED
!
VISUAL !
CONTENT!
THEOREM
an unscientiﬁc analysis
by the unscientists at

whopping numbers

3,000 pictures
uploaded every second,
...

massive increase in photos

10%
of all pictures taken by all humankind
...

understanding “eye candy”

“studies s...

pictures are distractive

The brain’s right hemisphere of
image processing, feeli...

what does it mean?

A web stream
of kittens got
10 million v...

Why are pictures
more powerful than
words?

Pictures tell stories faster
than words

Pictures are more compelling
than words

Pictures are easier to remember and understand
than words

Pictures evoke emotions better than words

Pictures are universal

Pictures are powerful symbols
but not communicators

words or pictures?

Words and images combined
are ! Long copy outsells short
...

general rules

Make it stick!
One main idea per picture

general rules

Make it simple!
Stick to the 3 second rule: !
If people won’t get your
mess...

general rules

Make it emotional!
Appeal to emotions and
people will remember
longer

A picture says more
than 1,000 words:
there are more
nuances in a picture
than in a quote.

What com...

our suggestion

Find a memorable
image and let the
words come to you

our suggestion

FUNNY CAPTION
Sometimes you just don’t need one

what if the words are off?

ONE WAY!

ONE WAY!

what if the words are off?

Your text can
support your !
...

what if the words are off?

… or be !
a “mismatch.”
Bacon

?
Well, It depends…

congruence

pleasing
all
feel-good
+
good
supportive

congruence

lame
all
a.k.a.
annoying
bad
too promotional

incongruence

smile
odd
+
all
+
positive
good
funny
association

incongruence

odd
all
+
I incomprehensible
...

congruence strategies

It’s all about selling !
the dream and
bridging the gap
...

incongruence strategies

Don’t forget:
people will see
the image ﬁrst.
There is an
expectation.

Surprise them !
Ex...

Can’t find
a great caption?

let the people speak!

CROWDSOURCING:
Let them come up
with the caption and
become part of the
success story.

or not…

It can go wrong!
Know your trolls
and make sure

...

focus on key visuals

K!
OO ion!
L
tract
is
A d

focus on key visuals

Digital effects
rainbow colors
ﬂash intros !
pop-ups
sliding carousels
“click here” buttons
oft...

focus on key visuals

Digital effects
rainbow colors
ﬂash intros !
pop-ups
sli...

where should you share?

where should you share?

Meet your target audience on their turf. 50 clicks at the right
place are worth more than...

in conclusion

Stunning visuals are

eye candy
for the masses!

in conclusion

Stunning visuals are

eye candy
for the masses!

So let’s...

in conclusion

Nope. It’s actually really hard.

You'll have to stick out of
300 million photos
per day!

you wanna go for it?

Then bring it on!
We can help!

sources

http://blog.kissmetrics.com/shocking-truth-about-graphics/

http://www.socialmediaexaminer.com/facebook-marketing...

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