Design Thinking 101

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Design Thinking 101

Design thinking
is a humancentered approach to innovation
that draws from the designer's toolkit to integrate the needs ...

Who using it?

and much more…

≠ Design

Design in our sense

Design is used as a tool to make product
attractive and more marketable

engineer & business owner build a
product to solve customer pain
and let designer makes it looks better.
It makes desi...

Design Thinking ≠ Design

Design thinking changes
the way we use design
• Ask designer to make [thing] more attractive = limited valu...

Design Thinking is
Integrative Learning

Divergence part
+ convergence part

Design thinking uses prototypes
to speed up learning
thinking about what to build build in order to think
no more ana...

d.Process

***note the real thing isn’t linear!!

Empathize

Empathize techniques

and much more..

Define
[USER] needs to [USER’S NEED]
because[SURPRISING INSIGHT]

Ideate
Go for quantity and defer judgments.

Prototyping

MS Arc mouse mechanic prototyping

Test

d.Mindset

The mission of design thinking is to translate observation into
insights and insights into products and services that will...

What to know more?
• http://dschool.stanford.edu/
• http://www.ideo.com/
• http://www.hcdconnect.org/

References
• http://dschool.stanford.edu/
• http://www.ideo.com/
• http://www.hcdconnect.org/
• “Design Thinking” in Harva...

Get connected and Say hi :)
facebook.com/Atthaphong
atthaphong@gmail.com

you ...

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Introduction to Design Thinking by Blackvard 2153 views

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