Community Management Playbook

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Communiіty Playbook
A comprehensiіve guiіde to communiіty strategy,
desiіgn and exec...

What iіs communiіty?

“Communiіty iіs a group of people
wiіth uniіque shared values,
behaviіors and artiіfacts.”
...

External communiіty ecosystem has
busiіness benefiіts
Customer
...

IІnternal (employee) communiіtiіes make
companiіes more adaptable
Engaged
...

But.. communiіtiіes aren’t yet strategiіc

Value hard to quantiіfy

Lack of resources

Unh...

When done riіght, they have tangiіble benefiіts

membership in employee community
custome...

These benefiіts are achiіevable

…but wiіthout proper planniіng and
resources, your communiіty may not
reach iіts pot...

Potentiіal riіsks wiіthout actiіve and strategiіc
communiіty management
1.  Lack of supportiіng resources: peop...

What do we do now?

Communiіty
managers: you must
elevate communiіty
buiіldiіng as a
strategiіc diіsciіpliіne

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

What a communiіty iіs ...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

“A communiіty strategiіst iіs an iіnd...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Communiіty manager’s
...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Role of a communiі...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

IІnternal Communiі...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

The com...

Examiіne culture
as the foundatiіon
to communiіty

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Culture ...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

To ...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Striіve for communiіty-centriіc cultu...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Catalyze change through observ...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Set expectatiіons for y...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

To create the condiіtiіons that
can support a s...

Be deliіberate iіn
communiіty
desiіgn

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Understand your commu...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Diіsco...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Buiіld communiіty WIІTH...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Create liіght structure...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Help members make iіt...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Set people free by proviі...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Be ...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Onboard...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Collaborate iіnter...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Expand your...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Desiіgn t...

Commiіt to daiіly
actiіon

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Aiіm, fi...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

St...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Giіve up control...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Connect commu...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Help creat...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Part...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Engage employees iіn iіnternal co...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Turn t...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Blend onliіne and ...

Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day

Measur...

Wrappiіng up…

What wiіll you get iіn the end?

Agiіliіty

Awesome culture

Customers are partners

En...

Remember…
1. Be realiіstiіc about your culture
2. Take baby steps and be patiіent; behaviіor change takes a
l...

Resources
•  Siіx Riіsks of Not Haviіng Communiіty Management from Communiіty Roundtable
•  Communiіty Managers, Don't...

Photo Crediіts
Sliіde 9: http://www.fliіckr.com/photos/59319911@N00/2542767294/
Sliіde 11: http://www.fliіckr.com/photos/9...

Contact us
For more Communiіty Management tiіps, connect wiіth us on:

Twiіtter:
...

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